Executive Program in Marketing

Ranked 12 in NIRF 2023 Management Category With a Score of 65.88

(888 Reviews)
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About Executive Program in Marketing

The Indian Institute of Management (IIM) Rohtak offers an executive certificate program in marketing is a specialised educational offering designed for professionals and executives who want to enhance their marketing skills and knowledge. These programs are typically shorter in duration compared to full-fledged degree programs, making them more accessible for individuals with busy work schedules.

These programs are tailored for mid-career professionals, managers, and executives who are looking to deepen their understanding of marketing concepts and strategies. The curriculum of an executive certificate program in marketing typically covers a range of marketing topics, including market research, consumer behaviour, branding, digital marketing, advertising, social media marketing, analytics, and strategy development. The focus is on providing practical and up-to-date knowledge that participants can immediately apply in their work.


These programs often emphasise hands-on learning experiences, case studies, group projects, and real-world simulations. Participants might work on practical assignments that mimic actual marketing challenges they might encounter in their careers. The course is conducted in a blended format with online classes conducted live as well as campus visits to IIM Rohtak. 

  • Blended Learning for flexibility 
  • Certificate and Alumni Status from IIM Rohtak
  • Hands-on Industry Exposure

Course Benefits

  • Upon successful completion of the program requirements, participants are awarded a certificate from the prestigious IIM Rohtak that attests to their enhanced marketing knowledge and skills.
  • Instructors for these programs are experienced marketing professionals and IIM professors with expertise in the field. They bring real-world insights and academic rigour to the classroom, ensuring that participants receive a well-rounded education.
  • Executive certificate programs provide an opportunity for professionals to network with peers from various industries and backgrounds. Networking can be a valuable aspect of these programs, as it allows participants to exchange ideas, share experiences, and build a strong professional network.
  • The executive certificate programs are designed to accommodate the schedules of working professionals. They offer flexible learning formats such as weekend online classes to allow participants to continue their full-time jobs while pursuing the program.
  • An executive certificate in marketing can enhance a professional's career prospects by equipping them with the latest marketing strategies and tools. It can make them more competitive in the job market and potentially open up opportunities for advancement within their current organisation.
  • An executive certificate in marketing can make you a more competitive candidate for promotions and career advancement. The specialised knowledge gained from the program can set you apart from your peers and demonstrate your commitment to professional growth.

IIM Rohtak Approved By

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Who Can Apply?

Following points are the minimum eligibility conditions that a candidate must fulfil to get admission to the Executive Certificate program in Marketing at IIM Rohtak. 

  • Completion of a recognized University or Institute's graduation program or an equivalent degree. 
  • Individuals employed in various industries with at least 3 years of professional background. 
  • Those nominated by their respective corporations (instances where participants possess prior Marketing experience may be exempt from strict graduation requirements). 
  • Situations with limited experience will be evaluated on an individual basis.


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Executive Program in MarketingMarketing Analytics

Executive Program in Marketing

Marketing Analytics

Right Choice for Right Education

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Specialization Wise Updated Fees 2024

Marketing Analytics60,000 (Full Fee)5 Months

Sample Certificate from IIM Rohtak

Acquire a worldwide recognized degree or certificate from one of the top management institutes.

  • Global Recognition
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  • Earn an online degree or certificate as credible as a regular degree or certificate
iim rohtak sample certificate..

IIM Rohtak EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI.

IIM Rohtak Admission Process

The process of admission to IIM Rohtak for degree programs is based on the CAT & MAT scores of aspiring candidates. For the 2023-2025 batch of MBA, the CAT cutoff is 95% for general students. 

However, for short-term certificate programs and MDPs, the admission process can be completed by following the below-mentioned points.

Step 1 - Visit the University website and select the program from a dropped-down list of programs.

Step 2 - Click on “Apply Now” and then fill in the required details in the registration form on the redirected webpage.

Step 3 - After successful registration, you will have your personalized credentials to log in to the admission portal.

Step 4 - As the first step, fill in some basic info on the declaration page then move on to the Payment section.

Step 5 - After this fill out the mandatory fields in the Applicant Details and Address Details.

Step 6 - Review your application and submit it for final enrollment.

Step 7 - For some of the executive or postgraduate courses, the university conducts entrance exams and personal interviews (PIs) and candidates can only get enrolled in these courses after qualifying for these exams and PIs.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Executive Program in Marketing Syllabus

Executive Certification Program in Marketing Analytics

Module Name 


Introduction to Marketing Analytics 

  • Marketing Decision making process
  • Analytics in Marketing
  • Rising relevance of marketing analytics

Introduction to Charts and Dashboard 

  • Various types of Charts
  • Making Dashboard using Pivot

Marketing Segmentation based on Categories, Understanding Segments 

  • Comparing Proportions of Segments (Non-Parametric Chi Square Test)
  • Interpreting mean Attitudes, Perceptions etc. of Segments (One Sample T-Tests)

Demographic and Psychographic Segments and their Targeting Strategies 

  • Cross tab Chi-Square
  • Independent Samples T-Test

Targeting with more than Two Segments 



  • Sales Forecasts
  • Linear, Curvilinear, Exponential Relationships
  • Modelling Trend and Seasonality

Forecasting for New Products and Marketing Prediction 

  • Correlation and Regression

Customer Value 

  • Calculating Customer Lifetime Value
  • Relationship Marketing
  • Customer Relationship Management

Product Attribute and Benefit Decisions 

  • Product Development
  • Customisation
  • Conjoint

Pricing Analytics 

  • Creating Demand Curves
  • Estimating Price Elasticity
  • Optimizing Price
  • Segmenting Customers to Maximise Revenue

Retailing Analytics 

  • Market Basket Analysis and Lift
  • Allocating Retail Space and Sales Resources

Web and Social Media Analytics

  • Measuring Effectiveness of Advertising
  • Experimental Methods
  • Case Study

Branding Analytics 

  • RFM Analysis and Optimising Direct Mail Campaigns
  • Brand Asset Valuator
  • Branding Strategies

Taking Decisions Based on Different Segments Past Behaviour 

  • Discriminant Analysis
  • Classifying Customers
  • Targeted Strategies
  • Prediction

Profiling Consumers 

  • Cluster Analysis
  • Making Meaningful Segments

Recommender System 

  • Creating Perceptual Maps
  • Developing Positioning Strategies
  • Differentiation Strategies
  • Repositioning

Positioning Analytics 

  • Creating Perceptual Maps
  • Developing Positioning Strategies
  • Differentiation Strategies
  • Repositioning

Dimension Reduction 

  • Factor Analysis
  • Principal Component Analysis
  • Rotation

IIM Rohtak Examination Pattern

The process of evaluation is based on the cumulative results of several assessments that are allocated to the students during the ongoing sessions. These assessments include quizzes, MCQs, assignments, descriptive papers, projects, etc. Apart from these internal assessment programs, online term-end exams are conducted by the university in AI-proctored mode.

Job Roles after Executive Program in Marketing

Marketing Manager/Director  

Brand Manager 

Digital Marketing Specialist/Manager 

Content Marketer

Social Media Manager 

Market Research Analyst 

Advertising Manager 

Public Relations (PR) Specialist/Manager

Product Manager 

Sales Manager 


Some of the most well-known companies that specialise in placing professionals in the marketing industry are listed below.

IIM Rohtak Placement Partners

Students of IIM Rohtak:

  • Are hired by top firms in the Country.
  • Got job offers of around 36 LPA at the domestic level. 
  • Are working on International Platforms.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Accenture


  • Axis Bank

    Axis Bank

  • Capgemini


  • Cognizant


  • Deloitte


  • HDFC Bank

    HDFC Bank

  • Reliance


  • Samsung


  • Genpact


Frequently Asked Questions?

No, IIM Rohtak does not offer an online MBA program in marketing specialisation. However, the institute offers an executive program in marketing which is delivered in a blended learning mode as the course has been designed for working professionals.

IIM Rohtak’s executive program in marketing is quite an excellent program. This 5 month certificate program provides an opportunity for professionals to network with peers from various industries and backgrounds. Networking can be a valuable aspect of these programs, as it allows participants to exchange ideas, share experiences, and build a strong professional network.

Following points are the minimum eligibility conditions that a candidate must fulfil to get admission to the Executive Certificate program in Marketing at IIM Rohtak. 

  • Completion of a recognized University or Institute's graduation program or an equivalent degree. 
  • Individuals employed in various industries with at least 3 years of professional background.

The executive programs in marketing at IIM Rohtak are for a duration of at least 5 months.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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Vikash kumar


Reviewed in India on August 12, 2023

Great place to build your foundation in the management domain! Amazing teachers & student support team who go out of their way to help you. Highly Recommended!







Reviewed in India on August 12, 2023

An online certification in HR from IIM Rohtak made me upgrade my career dramatically which I didn’t even imagine. Thanks to the professors who cleared my doubts & helped me implement learned skills in the work field.







Reviewed in India on August 12, 2023

I completed my PGP in Management from IIM Rohtak last year. Apart from the alumni status of IIM, the career support & conceptual knowledge I gained in this course is something that made this program worth pursuing for me. All in all, if you want to dive deep into the business world, IIM Rohtak is the best place you can start with.







Reviewed in India on May 4, 2023

IIM Rohtak equips you with the latest modes & methods of learnings at one of the best management institutes and increases your chances of getting hired by top recruiters.







Reviewed in India on May 4, 2023

The best professors one can ask for are here to help you with your professional as well as personal growth. The qualification & experience of faculty members is quite helpful in making students industry-ready.





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