Executive Program in Marketing

The Indian Institute of Management (IIM) Rohtak offers an executive certificate program in marketing is a specialised educational offering designed for professionals and executives who want to enhance their marketing skills and knowledge. These programs are typically shorter in duration compared to full-fledged degree programs, making them more accessible for individuals with busy work schedules.

These programs are tailored for mid-career professionals, managers, and executives who are looking to deepen their understanding of marketing concepts and strategies. The curriculum of an executive certificate program in marketing typically covers a range of marketing topics, including market research, consumer behaviour, branding, digital marketing, advertising, social media marketing, analytics, and strategy development. The focus is on providing practical and up-to-date knowledge that participants can immediately apply in their work.

These programs often emphasise hands-on learning experiences, case studies, group projects, and real-world simulations. Participants might work on practical assignments that mimic actual marketing challenges they might encounter in their careers. The course is conducted in a blended format with online classes conducted live as well as campus visits to IIM Rohtak. 

• Blended Learning for flexibility 
• Certificate and Alumni Status from IIM Rohtak
• Hands-on Industry Exposure

Following points are the minimum eligibility conditions that a candidate must fulfil to get admission to the Executive Certificate program in Marketing at IIM Rohtak. 

• Completion of a recognized University or Institute's graduation program or an equivalent degree. 
• Individuals employed in various industries with at least 3 years of professional background. 
• Those nominated by their respective corporations (instances where participants possess prior Marketing experience may be exempt from strict graduation requirements). 
• Situations with limited experience will be evaluated on an individual basis.

You get the following options for fee payment:

• No Cost 6 Months EMI Option available for loan
• Loan option with interest available in 9 & 12 EMIs  
• EMI dates may vary on a case to case basis
• 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI.

The process of evaluation is based on the cumulative results of several assessments that are allocated to the students during the ongoing sessions. These assessments include quizzes, MCQs, assignments, descriptive papers, projects, etc. Apart from these internal assessment programs, online term-end exams are conducted by the university in AI-proctored mode.

Some of the most well-known companies that specialise in placing professionals in the marketing industry are listed below.