Online Executive MBA in Marketing Management

The Executive MBA in Marketing Management is a two-year management program specializing in Marketing Management. This multi-faceted management program explores marketing management with depth as it is meant to make business leaders who can tap the market and should be ready to harness the best out of the market audiences to instill and propagate the product/services to reach their sales growth. 

The modules taught under the curriculum of this program are a mix of the essence of marketing management along with the functional areas of management meant to transform the student into a personality made for taking action to execute effective output by doing whatever it takes to manage a team, make critical decisions, coordinate with other team leaders, strategize the ideas associated with the product and tap the psychological wants of the market audience, advertise the product/service as a balance between wants and needs, making extra efforts to stand out in the market, etc.

The curriculum is made for working professionals who are executives, professionals, and mid-level managers who want to scale up their careers where they are leading and influencing on a level that spans across major divisions of an organization that has far-reaching consequences that require high mental capacity involving the understanding of multiple scenarios, contingency planning, resource distribution, bringing out the best of subordinates to fulfill organization goals, etc.

Marketing management is one of the most essential entities of a business organization/structure and is paramount to the sales of the product/service. It involves intricate strategies to propagate the best out of the product/service making each feature a selling point that taps the wants of the audience which ultimately results in the popularity of the product/service. The student is taught the tools & techniques used in various mediums of marketing that have their nuances and subtleties so that there is a better adaptation to the teams in a marketing environment where there is an exchange of innovations, strategies, thought processes, and execution altogether within the team so that there is a coordinated effort for better results.

Based on real business use cases the student gets to do case discussions that enlighten the student with strategies that have been successful and the philosophy behind them. The program also fosters a marketing mindset that teaches how to adopt newer strategies and make an original one to evolve eventually.

The fee for the Executive MBA in Marketing Management provided by IIM Sirmaur is INR 8 Lakhs.