The Executive MBA in Marketing is a 2-year specialized management program provided by IIM Visakhapatnam. This program is designed to keep the learning needs of a working professional who plans to be a management professional who wants to manifest being a business leader who can transform through his/her responsibilities that involve critical decision-making skills that are paramount to the flow of growth in an organization, team management skills that bring the best out of the subordinates, efficient operations for larger output, etc.

This program is meant to carry out the all-round development of a student into a managerial personality who can live the essence of an astute sense of leadership. The curriculum of this program is meant to give a rigorous imbibement of knowledge & skills that are molded in the student according to the latest trends, ideas, innovations, and techniques, in the field of management. 

The program is held in the online mode as for the majority of classes held under the program. In addition to that, the student gets to visit the campus as a part of campus immersion availing of facilities such as the library, real classroom sessions, faculty interaction, etc. Having a student-friendly curriculum, helps the student to immerse in the depths of the field of management where the student can explore and acquire the theories, concepts, techniques tools that define the managerial leader’s toolkit.

The specialization of Marketing is meant for the student to get a proper foothold in the knowledge, techniques, and skills of marketing where the student learns how to capture the audiences for the given product/service which is meant to be promoted and sold. Every service thrives on the basis of its marketing campaigns that are strategically planned out to harness the human desire for these products/services.

The student gets to learn various bifurcations of marketing that are spread across various applications such as brand marketing, international marketing, product marketing, etc. With the advent of the digital era, there has been a rise of tools & techniques that pertain to the digital space where these students learn to use digital means to create markets from the internet userbase.

The fee for the Executive MBA in Marketing program provided by IIM Visakhapatnam is INR 11.9 Lakhs.