Executive Program in Marketing

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About Executive Program in Marketing

The Executive Development Program in Marketing by a reputable institution like the Indian Institute of Management (IIM) Visakhapatnam has been designed to provide working professionals with a comprehensive understanding of marketing concepts, strategies, and practices. The courses are typically tailored for individuals who are already in managerial or executive roles and are seeking to enhance their marketing knowledge and skills to drive business growth and success. 

The curriculum of the executive development programs in the field of marketing covers a range of marketing topics including market analysis, consumer behaviour, branding, digital marketing, marketing communications, product management, and more. It might also address contemporary trends like data analytics and marketing in the digital age. 

The course is conducted in a blended mode of learning in which there are live online classes as well as campus visits. There is complete flexibility as the classes are conducted online and on weekends only. The course is taught by mentors from the renowned faculty pool of IIM Visakhapatnam. There are masterclasses as well conducted by industry professionals and experts. 

  • Certificate From IIM Visakhapatnam
  • Learn from India’s Top Faculty Panel
  • Blended Learning with Hands-On Experiences

Course Benefits

  • After completing the course, all the participants will receive certification from IIM Visakhapatnam, which will help you greatly in your professional career as it will add value to your professional profile.
  • You will learn directly from the experienced faculty members at IIM Visakhapatnam who are experts in their respective fields. They bring practical insights and real-world examples to the learning experience.
  • The course is designed to be flexible to accommodate professionals’ busy schedules. There are live online classes, webinars, and interactive assignments, allowing participants to learn at their own pace.
  • The courses include case studies that challenge participants to apply theoretically; knowledge to real-world business scenarios. This helps develop problem-solving and decision-making skills.
  • Some courses might include group projects or individual assignments where participants can apply the concepts they’ve learned to their own work environments.
  • These executive development programs provide opportunities for networking with fellow professionals from diverse industries. Interacting with peers can lead to valuable connections and insights.

IIM Visakhapatnam Approved By

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Who Can Apply?

  • The applicants must have an undergraduate degree in any discipline from a recognized university. 
  • The applicants should have industry experience of at least 2 years.

Specialization Wise Updated Fees 2023

Marketing Analytics60,000 (Full Fee)
Digital and Social Media Marketing65,000 (Full Fee)

Sample Certificate from IIM Visakhapatnam

  • Degree comparable to a traditional on-campus degree
  • Internationally Recognized Degree
  • Learn from highly qualified instructors
iim visakhapatnam sample certificate

IIM Visakhapatnam EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Visakhapatnam Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Visakhapatnam (IIM Visakhapatnam):

Step 1 - In the first step, interested applicants should go to the official website of IIM Visakhapatnam. Then, they must fill out the essential information, upload appropriate papers, and submit the application form online.

Step 2 - Candidates must fulfill the qualifying requirements provided by IIM Visakhapatnam for the certificate program offered. This may include minimal educational credentials, job experience, and other program-specific criteria.

Step 3 - The certificate program selection procedure may include screening applications based on eligibility requirements, followed by additional review through written tests, interviews, or other assessment techniques considered appropriate by IIM Visakhapatnam.

Step 4 - If a candidate's application is shortlisted and is offered admission, they must pay the program fees according to the institute's requirements.

Step 5 - After successfully paying fees, IIM Visakhapatnam confirms the candidate's admission to the certificate program.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

Executive Program in Marketing Syllabus

Executive Program in Marketing Analytics - Syllabus

Summarise Marketing Data

Workshop on R Programming

Understanding Marketing Environment 

Segmentation, Targeting and Positioning 

Expert Uvach

Product Analytics 

Pricing Analytics 

Measuring Consumer Responses 

Place Analytics 

Promotion Analytics 

Calculating Consumer Value 

Qualitative Data Analysis 

Workshop on Big Data Analysis using Python 



Executive Program in Digital and Social Media Marketing - Syllabus

Introduction to Digital and Social Media Marketing

Search Engine Optimisation 

On-page SEO 

Off-page SEO 

Search Engine Marketing 

Google AdWords 

Website Creation and Management 

Google Analytics 

Google Tag Manager 

What is UTM?

Social Media Marketing 

Elements of Social Media Marketing Strategies

Game of Like and Share 

Linking up for B2B

Online Storytelling 

Hashtag World 

YouTube Marketing  

Contemporary Social Media Marketing Tools 

Digital and Social Media Analytics 

Affiliate Marketing 

Influencer Marketing 

Blogger Outreach 

Online Aggregator 

Content Marketing 

Email/Catalog Marketing 

Meme Marketing 

Contextual Marketing 

Digital and Social Media Marketing for B2B

Online CRM 

Project Presentation and Valedictory 

IIM Visakhapatnam Examination Pattern

IIM Visakhapatnam's curriculum is meant to be broad and rigorous, encompassing all facets of management. It combines core courses, electives, case studies, simulations, and experiential learning experiences. The curriculum is changed regularly to reflect industry developments and expectations. 

The examination format at IIM Visakhapatnam is often a mix of mid-term and end-of-term tests, quizzes, assignments, and class participation. The assessment is based on continuously evaluating a student's performance throughout the term. The emphasis is on critical thinking, problem-solving, and concept application. The curriculum and examination pattern are intended to promote students' growth.

Job Roles after Executive Program In Marketing

Given below are some of the top job profiles for a career in the field of marketing: 

Marketing Manager/Director 

Digital Marketing Manager

Brand Manager 

Product Manager 

Marketing Communications Manager

Social Media Manager

Content Marketing Manager 

Public Relations (PR) Manager 

E-commerce Manager 

Trade Marketing Manager 

IIM Visakhapatnam Placement Partners

IIM Visakhapatnam Placements 2023 have ended with a 100% placement rate. The average package at IIM Visakhapatnam climbed by 10.29% to INR 16.61 LPA, with the highest package being INR 32.65 LPA. Dual offers were extended to 17% of 193 students.

The placement partners might change yearly, including multinational corporations (MNCs) and domestic businesses. Some of the well-known firms that have been known to recruit from IIM Visakhapatnam in the past and may continue to do so in the future, depending on the current placement season, are:


Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Accenture


  • Amazon


  • Deloitte


  • HDFC Bank

    HDFC Bank

  • KPMG


  • L&T


  • PWC


  • Reliance


  • TCS


  • Wipro


  • Hindustan Unilever Limited

    Hindustan Unilever Limited

Frequently Asked Questions?

No, IIM Visakhapatnam does not offer an online MBA in Marketing, however, the institute offers executive development programs in Marketing. These programs are designed for working professionals and are delivered in a blended mode.

The certificate courses in Marketing are a great opportunity for you as after completing the course, all the participants will receive certification from IIM Visakhapatnam, which will help you greatly in your professional career as it will add value to your professional profile. You will learn directly from the experienced faculty members at IIM Visakhapatnam who are experts in their respective fields. They bring practical insights and real-world examples to the learning experience.

The total duration depends on the particular specialisation of the marketing course that you choose. The duration might vary from 5-8 months.

For admission, the applicants must have completed their graduation in any discipline from a recognised institution. The applicants should also have work experience of at least 2 years.

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What Students say


Mayank Maria

MBA (2015-17)

Being a part of the first batch at IIMV was an experience like no other. Wh...Read More


Karishma Fafat

B.Tech (2017-19)

Graduating in the early batches of IIM Visakhapatnam, it provided a perfect...Read More



MBA (2016-18)

My experience at IIMV has been both enriching and enlightening. From provid...Read More

IIM Visakhapatnam Reviews


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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.


Reviewed in India on April 28, 2023


Learn the global aspects of management here at IIM Vishakhapatnam.


vishnu singh

Reviewed in India on April 28, 2023


The university prepares you to be ready for business challenges through its latest and creative course curriculum.

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