SRM Online MBA in Marketing

Ranked Among Top 10 Universities in India

(415 Reviews)
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About SRM Online MBA in Marketing

The Online MBA in Marketing Management at SRM Online is intended to provide students with the advanced knowledge and abilities needed to excel in the dynamic area of marketing. This program combines academic underpinnings with practical applications, ensuring that graduates are prepared to tackle the challenges of today's marketing environment. Through a comprehensive curriculum, students learn about consumer behavior, digital marketing, brand management, market research, and strategic marketing planning.

SRM Online's MBA in Marketing Management program has been accredited by many educational bodies, ensuring that it meets high academic standards. The institution has obtained recognition from many bodies, including UGC-DEB, NAAC A++, and NIRF grades, as well as AICTE certifications. The degree is recognized globally, allowing graduates to work in a variety of foreign markets.

One of the program's most notable advantages is its flexibility, which allows students to balance their education with career and personal responsibilities. The online format gives students access to a plethora of materials, including interactive lectures, case studies, and real-world projects, resulting in a comprehensive learning experience that can be adapted to their specific requirements. The faculty at SRM Online consists of seasoned professionals and academics who offer a depth of industry knowledge and academic rigor to the program.

Furthermore, the program focuses on the development of critical thinking, analytical capabilities, and strategic decision-making ability. Students participate in collaborative projects and debates that not only help them comprehend marketing principles but also provide excellent networking chances with peers and industry professionals. SRM Online's MBA in Marketing Management also incorporates the most recent digital marketing trends and technology, ensuring that graduates are well-versed in modern marketing techniques and tactics.

Overall, the Online MBA in Marketing Management at SRM Online is a wonderful alternative for aspiring marketing professionals who want to develop their careers. It provides a strong educational foundation, practical experience, and the adaptability required to thrive in the competitive marketing sector.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • SRM Online's MBA in Marketing Management is recognized in the same way as a traditional MBA specialization.
  • Many government authorities, including the UGC-DEB and NAAC, have recognized the Online MBA in Marketing Management program.
  • The curriculum for the online MBA in Marketing Management disciplines is designed to enhance students' understanding of the course.
  • The online MBA in Marketing Management costs INR 1,89,000 and takes 2 years, divided into 4 semesters.
  • Working professionals and fresh graduates can enroll in an online MBA in Marketing Management program created by industry experts.
  • The online MBA in Marketing Management is less expensive than other MBA specializations.
  • SRM Online provides students with the same benefits as traditional MBA programs, including student assistance, a learning management system (LMS), and placement services.

SRM University Online Approved By

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UGC-DEB

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AICTE

RANK 19nirf logo

NIRF

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WES

logo naac a plus plus

NAAC A++

Who Can Apply?

Interested candidates who want to register for the online MBA in Marketing Management must meet the university's minimum requirements. A list of the requirements is provided below:

  • Students must have a 3-year bachelor's degree from a recognized board.
  • The students were expected to get at least 50% on their most recent exam.


Note: Working professional students are not required to take any admission examinations, but they must engage in an online interview; nevertheless, if you lack work experience, you must take an SRM University-set entrance exam.

Other Specializations

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SRM Online MBAHR Management

SRM Online MBA

HR Management

Right Choice for Right Education

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SRM Online MBAFinance Management

SRM Online MBA

Finance Management

Right Choice for Right Education

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SRM Online MBABusiness Analytics

SRM Online MBA

Business Analytics

Right Choice for Right Education

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Specialization Wise Updated Fees 2024

SpecializationFeesDuration
HR Management47,250/Semester 2 Years
Marketing Management47,250/Semester 2 Years
Finance Management47,250/Semester 2 Years
Business Analytics47,250/Semester 2 Years

Enjoy Extra Benefits with CV

Sample Certificate from SRM University Online

Earn an online degree that is equivalent to the degree that is awarded on-campus:

  • UGC-Entitled Online Degree
  • AICTE Approved Programs
  • NAAC A++ Accredited Programs
  • Achieved 19th Position In NIRF University Category
srm university online

SRM University Online EMI Details

The university does not provide financial assistance to students in the form of education loans or monthly EMI options to pay their academic fees. But don’t you worry students if you want assistance in paying your program fee then there are various banks and financial lenders that offer such benefits to the students. 

SRM University Online Admission Process

Admissions at SRM Online are conducted entirely in online mode. The admissions are done on the basis of an entrance exam or on a merit basis depending upon the course. For applying to admissions in the SRM Online for the 2024 session just follow the below-mentioned steps:

Step 1- Visit the online admission portal of the university.

Step 2- Fill up the application form available on the website.

Step 3- Then upload the documents as mentioned in the form in the appropriate size and format.

Step 4- Then clear the selection process i.e. either an online entrance exam or an online interview.

Step 5-  After clearing the selection process, pay the asked fee through various banking methods like net banking/credit card/debit card, etc.

Step 6-  After completing all the formalities of admission you have finally enrolled in the university.

Note: If you are a working professional then you are exempted from the entrance exam. The working professional only has to appear in the interview process for getting admission.


UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of SRM UniversityClick here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

SRM Online MBA in Marketing Syllabus

View Syllabus

This 2-year Online MBA in Marketing is designed to satisfy contemporary corporate expectations, making it excellent for students who want to advance their careers in specialized sales or marketing fields. This online MBA program offers students insights into consumer needs and behavior, as well as innovative strategies for influencing purchasing decisions. The Online MBA in Marketing program aims to develop students' creativity and prepare them for success in important corporate roles in the marketing business. A list of the syllabus for the online MBA in Marketing Management is provided below:

Semester-1

Semester-2

  • Managerial Economics
  • Financial Accounting
  • Marketing Management
  • Operations Management
  • Organizational Behavior
  • Information Management
  • Legal and Business Environment
  • Ethics and Corporate Social Responsibility
  • Business Statistics and Quantitative Methods
  • Financial Management
  • Human Resource Management
  • Entrepreneurship

Semester-3

Semester-4

  • Research Method in Business
  • Consumer Behavior
  • B2B Marketing
  • Retail Management
  • Marketing Analytics
  • Integrated Marketing Communications
  • Non-Functional Elective 1
  • Customer Analytics
  • Product and Brand Management
  • Social Media and Digital Marketing
  • Non-Functional Elective 2
  • Project

SRM University Online Examination Pattern

In SRM Online, online examinations are conducted at the end of the semester. The exams can be taken from anywhere. These examinations are conducted in a proctored environment. And, the examination pattern consists of two components i.e. objective type and descriptive type questions. The students also get to practice for their online examinations with the help of mock tests. These mock tests are conducted usually when the term-end exams are approaching.

Job Roles after MBA in Marketing Management

SRM Online MBA in Marketing Management graduates can pursue a range of careers, including Marketing Manager, Brand Manager, Digital Marketing Specialist, and Market Research Analyst. These responsibilities include creating marketing plans, managing brand campaigns, and analyzing market trends. Salaries for these careers vary, but on average, Marketing Managers in India earn between INR 8 and 15 LPA, with potential for higher earnings as they gain experience and rise to senior roles. The following are the career titles and compensation packages for graduate students doing an online MBA in Marketing Management:

Job Roles

Average Salary (in LPA)

Market Research Analyst

INR 3.4 LPA

Asset Management

INR 4 LPA

Product Manager

INR 6 LPA

Corporate Sales

INR 5 LPA

Head Of Digital Marketing

INR 7 LPA

Sales Manager

INR 5 LPA

SRM University Online Placement Partners

Students get benefits like:

  • Interactive Industry Expert Sessions
  • Preparatory Sessions For Freshers
  • Lateral Placements For Experienced Candidates
     

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Google

    Google

  • Accenture

    Accenture

  • HCL

    HCL

  • IBM

    IBM

  • TCS

    TCS

Frequently Asked Questions?

SRM Online's Online MBA in Marketing is in high demand among marketing professionals who want to further their professions. The program offers a well-known, flexible online format, an authorized curriculum, and experienced faculty, allowing you to gain marketing skills while balancing work and personal commitments.

 An online MBA in marketing may lead to employment in a range of fields, including retail, fast food, technology, healthcare, hospitality, and finance.

The wage range after finishing an Online MBA in Marketing varies according to job function, experience, and sector. On average, marketing professionals with an MBA earn between INR 5,00,000 and INR 15,00,000 per year, with higher compensation available to those in senior positions or with more experience.

Yes, candidates for an Online MBA in Marketing must have a bachelor's degree from a recognized university or institution, as well as a minimum aggregate score of 50% or an equivalent grade on the qualifying test.

Graduates can work as marketing managers, brand managers, market research analysts, digital marketing strategists, sales managers, and product managers in a wide range of sectors, including retail, advertising, consulting, technology, healthcare, and fast food.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

Ask any Question - CV Forum

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SRM University Online Reviews

Student Reviews

3.8 out of 5

(415)
5 star
20%
4 star
40%
3 star
40%
2 star
0%
1 star
0%
How are ratings calculated?

To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.


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R

Rahul

Verified

Reviewed in India on August 16, 2023

With an engaging course curriculum of the online MBA program at SRM University, I developed deeper industry insights which got me placed at a top MNC right after the course completion.

2 people found this helpful

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Megha Gupta

Verified

Reviewed in India on August 16, 2023

I am in my final year of online MCA & the technical tool training & latest methodologies incorporated in this course are quite intensive which gives a real classroom experience. With each class, I am becoming more confident in taking up this PG program from SRM University.

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Anshul

Verified

Reviewed in India on August 16, 2023

I am in my final year of online MCA & the technical tool training & latest methodologies incorporated in this course are quite intensive which gives a real classroom experience. With each class, I am becoming more confident in taking up this PG program from SRM University.

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Khushboo Baliyan

Verified

Reviewed in India on November 4, 2022

SRM Institute introducing online courses for students was a really useful measure for me since I wanted to enroll in the university but could not relocate to pursue a regular course. The faculty here is really interactive and knowledgeable, and they are reachable as well through the online means. The LMS is also good and easy to use.

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R

Raushan Singh

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Reviewed in India on November 4, 2022

The university provided me with an excellent learning experience even though the course was fully completed online. With the LMS and comprehensive learning materials I was able to easily complete the course. The exams were also conducted seamlessly.

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