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What Is Online/Distance MBA In Marketing Management?
Online/Distance MBA or Master’s in business administration in Marketing Management is a 2-years postgraduation course specialized in the subjects related to marketing management of any business or organization.
Marketing is an essential part of a business as it helps to run the business smoothly. It is a wide concept that includes promotion and the sales of the product and services. The marketing of any product and service is not that easy.
If you have that influencing skill with creative thinking then you can become a good marketer. A good marketer is a person who has great communication skills, powerful organizational and planning capability, soulful leadership, and a creative mind to influence someone to purchase the goods and services that they are providing.
Online MBA In Marketing Management is a Master’s in business administration course specialized in marketing management that a student pursues after completing a bachelor’s degree in any field and intended to do higher studies in the subject of marketing management to make their career in the marketing industry.
There is no need to belong to any specific field whether it be science, commerce, or arts for applying for a Master’s degree in marketing management. Anyone interested in the marketing concept can apply to a master’s in business administration in marketing management course.
Master’s of Business Administration in Marketing Management can be done through regular as well as distance education. Distance MBA in Marketing Management course is approved by the United Grant Commission and equally valid as the regular MBA in marketing management course.
There is no need to conduct regular classes during the course. Students can take classes according to their time preferences. Most of the students do self-study during the distance MBA course and when they are stuck anywhere to understand any topic they will take the classes of that particular topic that can help them to understand the subjects more effectively.
This will make them self learners and they can achieve the goals of their life through this method. The admission for distance and online learning MBA in marketing course is done through online method. Students can choose a university according to their preference and take admission into that university.
The payment for admission can be done through both online and offline modes. Students can pay online through credit card/ debit card / UPI / net banking. For offline payment of fees for admission, there is an option for drafting a Demand Draft in the name of the University.
Distance MBA in sales and marketing is a determined degree that will bring up your career at a high. There are plenty of job opportunities where a student can apply after finishing the distance marketing course.
The aspirants may prepare for entrance exams for government jobs during the course. They can apply for marketing managers, business managers, marketing analysts, etc, and get higher salary packages. The salary package that the student would get is approx 5L to 8L per year. The lowest salary package the degree holder would get is 2.5L per year.
Read: Which Is Best Distance MBA In India?
The universities also provide placement assistance to the student for the best-renowned companies. The distance and online MBA in marketing is the best course provided by different universities. You can compare which university is best on College vidya, which will help you to choose the better university.
Please note that there are few major differences between online & distance education, thereby they are not the same.
– Major differences between them are: NAAC, UGC & NIRF approvals are needed for Online universities whereas UGC-DEB approvals are needed for distance universities.
– Secondly, the examination mode differs, in online mode you give examinations online, in distance mode you give examinations by going to the examination center.
– The third difference is its learning mode, online universities will have LMS (Learning Management System) whereas distance universities will have textbooks sent to you.
*Syllabus, duration, eligibility & job opportunities will remain the same but only fees might differ.
Online and Distance MBA In Marketing Management worth It?
The online and distance MBA in marketing is the best course for students who want to make their career in the marketing field as it provides plenty of job opportunities for the students. Students can open their own marketing firm after completing an MBA in marketing management. This course also trains students in many other skills like communication skills, management skills, influencing skills, etc. that will help them to improve their lifestyle and work efficiently in any company.
Online/Distance MBA In Marketing Management Eligibility & Admission 2024
The distance and online MBA in marketing management course can be pursued by anyone who completed a bachelor’s degree in any course from a recognized university and is keen to learn about marketing management.
Some universities ask for 55% marks in Bachelors’s degrees for admission in MBA. The aspirant must complete 10+2+3 to pursue MBA in marketing management.
Online and Distance MBA In Marketing Syllabus 2024
| SEMESTER – 1 | SEMESTER – 2 |
| Management Concepts | Accounting And Managerial Decisions |
| Business Environment | Computer Application |
| Managerial Economics | Sales Management |
| Statistical Analysis and & Operations Research | Consumer Behaviour |
| Financial and Cost Accounting | Agricultural And Rural Marketing |
| Marketing Management | Marketing Research |
| Financial Management | Advertising Management |
| SEMESTER – 3 | SEMESTER – 4 |
| Retailing | Strategic Management |
| Entrepreneurship Development | Marketing of Non-profit Organization |
| Service Marketing And CRM | Logistics And Supply Chain Management |
| E-Commerce | Computer Application |
| Product And Brand Management | Management Information System |
| International Business | Industrial Marketing |
| – | Total Quality Management |
Online and Distance MBA In Marketing Fees Structure 2024
The fee structure of any course depends upon the university because different universities have different fee structures according to their terms and conditions. The estimated fee structure for distance MBA in marketing management is about INR 3,00,000 – 10,00,000. You can take admission to any university according to your budget.
Online/Distance MBA In Marketing Subjects 2024
An online and distance MBA in marketing management is all about understanding the management of the marketing structure of a company. The student will learn the policies and strategies of marketing that will help in running the business steadily.
Also, the course is designed to train the students in all aspects to solve the tactic problems of a business or organization related to its marketing prospects and teach them how to apply the theoretical knowledge into practical life.
The major subjects of the distance and online MBA in marketing management course are Management Concepts, Industrial Marketing, Service Marketing, And CRM, Agricultural And Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, Product And Brand Management, etc. All the subjects of marketing in MBA are created to give students detailed knowledge about the management of marketing of an organization or a business.
Read: Is an online MBA degree worth it?
Benefits Of Online/Distance MBA In Marketing Management
Marketing plays a very essential role in business. Learning marketing management through MBA become beneficial would be for students who want to enhance their career in the marketing field.
Some of the benefits of a distance MBA in Marketing Management are mentioned below:-
- Time-Saving – There is no need to take regular classes during distance and online MBA in marketing courses. The student can take classes according to their time preferences. There is learning flexibility in the distance learning course. Mostly the students do self-study during the course and if they are stuck in understanding any topic, they will take a class for that topic online.
- Convenient Learning – All students are not the same. Their mindsets are different, their speed of grasping anything is different, their learning capabilities are different. Through distance and online learning MBA in marketing management courses, students have the option to learn at their own pace. They can learn at their own speed and their own time. In a traditional classroom method, it is difficult to teach every student in the same way. Distance learning MBA makes it easy to understand all the topics conveniently for all the students.
- Cost-Effective – The fee structure of a distance and online MBA in marketing management is a bit lower than the regular course. Students who can’t afford the regular college fees and want to learn and earn more can apply for distance education. It is an economically affordable course. Students can get higher education on their pocket-friendly budget.
- Work Experience – Students can apply for jobs along with their studies. Distance and online learning MBA course makes it easy for the students to get work experience before completing the MBA in a marketing management course so that after completing the course students can go for a better post and better salary packages.
- Career Enhancement – The online and distance MBA in marketing course emphasizes your career. The distance MBA in marketing management course is generally pursued by working professionals enrolling in some kind of professional who wants to upgrade their career by applying to the higher posts and get higher salary packages for living a better life.
Best College For Online and Distance MBA In Marketing Management
Many colleges are providing online and distance MBA in marketing management courses in their colleges. It is difficult to find the best college. College vidya has the option to compare every college and you can choose the best college according to your preference.
Some of the best colleges are mentioned below that you can compare these colleges and select the appropriate one:-
| Narsee Monjee Institute of Management Studies |
Institute Of Chartered Financial Analysts Of India
|
| Jaipur National University | Suresh Gyan Vihar University |
| Symbiosis Distance Learning | Sikkim Manipal University |
| Amity University | Lovely Professional University |
| Indra Gandhi National Open University |
Institute of Management technology
|
| Chandigarh Distance Education University | University of Madras |
Know More – The Future Of MBA 2.0: Is An MBA Worth It
Career Opportunities After Completing Online/Distance MBA Marketing Degree
Marketing is a never-ending process for a business or organization. In this era, the business or organization mainly focuses on the marketing aspects. Management and marketing are the two major things that hold up the business and organization.
Acquiring the knowledge of marketing management through an online and distance MBA in marketing management opens up more job opportunities for the students after completing the course. The students can apply for higher posts and can get higher salary packages through marketing.
Top posts where the students can apply are mentioned here:-
- Marketing Manager – The role of the marketing manager is to execute the marketing team and manage the marketing strategies and policies of a business.
- Brand Manager – Brand managers implement the brand’s strategy to the target market.
- Marketing Executive – Marketing executives are responsible to perform the marketing functions and systems to maintain the quality of business.
- Product Manager – Product managers develop the product for the company. They understand the aspects of the business and develop the product according to these aspects. Also, they maintain the quality of the product.
- Digital Marketing Executive – Digital marketing executives are in charge of marketing through digital mode. They handle the social media accounts of the company and also run ads regarding the promotion of anything related to the company.
- Public Relations Manager – Public Relations Managers execute the PR team and set goals for them. They monitor the PR team and maintain the relations of the company from media, celebrities. Also, they maximize the brand awareness of the company.
- Marketing Analyst – The marketing Analyst analyzes all aspects that are taken by the company for marketing and mold these aspects to make marketing more effective marketing.
- Marketing Research Analyst – Market research analyst reaches to the customers to understand the behavior and needs of the customers. Then according to their research, they recreate the strategies and policies of marketing for better results.
- Operation Manager – Operation managers are responsible for the step by step work of the company. They check the procedures of marketing from a low level to the high level and take needful action to maintain the steady work of the company.
- Sales Manager – Sales Manager manages the sales of the products or services of the company. They design and implement strategic plans that increase the sales of the products or services.
