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Online Executive MBA (EMBA) In Marketing for Working Professionals

An Executive online MBA in Marketing is an AICTE-approved program specially designed for working professionals. Professionals who are in the middle of their careers and willing to learn in-depth business and marketing skills can take up this program without quitting their jobs. This online program will help you make a presence in the marketing world by equipping you with the latest marketing trends in less than 2 years. Join this online EMBA program in marketing to excel as a strategic marketing leader in your career.
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Marketing Management programs from top Universities

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Liverpool John Moores University
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Marketing Management From Liverpool John Moores University

4.3/5

WES, AACSB, Privy Council Accredited

₹ 4,85,000

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Golden Gate University
starTop Rated

Marketing Management From Golden Gate University

4.6/5

AIU, WES, AACSB, WSCUC

₹ 4,30,000

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OP Jindal Global University Online
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Marketing Management From OP Jindal Global University Online

4.5/5

UGC, AIU, NAAC A, AACSB, QS World University Rankings, BCI, DASCA

₹ 2,10,000

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UpGrad
starTop Rated

Marketing Management From UpGrad

4.2/5

NSDC

₹ 1,70,000

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Birchwood University Online
starTop Rated

Marketing Management From Birchwood University Online

4.6/5

WES, QAHE, CECU, FAPSC, Florida Department of Education, CIE

₹ 4,03,211

Online Executive MBA in Marketing Management Course Subjects/Syllabus

The curriculum of the online Executive MBA in Marketing includes different terms. You can check the syllabus of the course below divided into 5 different terms at one of the government-approved universities. 

Terms Subjects
Term 1
  • Financial Accounting: Information For Decisions
  • Managerial Economics
  • Marketing Management
  • Information Systems for Managers
  • Organizational Behavior 
Term 2
  • Business Statistics for Decision Makers
  • Operations Management
  • Strategic Management
  • Business Communication
  • Corporate Finance
Term 3
  • Consumer Behaviour
  • Crafting and Providing Marketing Services
  • Customer Relationship Management
  • Integrated Marketing Communications
  • Marketing in a digital world
  • Marketing Research
  • Sales Management
  • Strategic Brand Management
Term 4 
  • Consumer Behavior
  • Crafting and Providing Marketing Services
  • Customer Relationship Management
  • Integrated Marketing Communications
  • Marketing in a digital world
  • Marketing Research
  • Sales Management
  • Strategic Brand Management
Term 5
  • Capstone Project
  • Marketing, web, & Social Media Analytics (Elective)
  • Fraud & Risk Analytics(Elective)
  • Supply Chain & Logistics Analytics (Elective)
  • HR Analytics (Elective)

Is an Entrance Exam Conducted For an Online Executive MBA in Marketing?

In general, there isn't an entrance exam for online EMBA programs with a marketing concentration. However, some esteemed colleges, like IIMs, might require a strong CAT score for admission to an EMBA program. Here is a list of some typical entrance exams you may find at various universities.

CAT (Common Admission Test) MAT (Management Aptitude Test)
GMAT (Graduate Management Admission Test) KMAT (Karnataka Management Aptitude Test)
CMAT (Common Management Admission Test) XAT (Xavier Aptitude Test)
NMAT (NMIMS Management Aptitude Test) PGCET (Postgraduate Common Entrance Test)
ATMA (AIMS Test for Management Admission) SNAP (Symbiosis National Aptitude Test)
TANCET (Tamil Nadu Common Entrance Test) MAH CET (Maharashtra Common Entrance Test) 

Recommended Books

To develop a better understanding of the marketing field, you can refer to some of the best books in the domain as provided below.

Name of the Book Author Name
Lost and Founder: A Painfully Honest Field Guide to the Startup World Rand Fishkin
Mindful Marketing - The First of Its Kind Cartoon Book to Master Modern Marketing  Rajesh Srinivasan and Zebra Learn
Permission Marketing: Turning Strangers into Friends and Friends into Customers Seth Godin
Hacking Growth Sean Ellis and Morgan Brown
Building a Story Brand: Clarify Your Message So Customers Will Listen Donald Miller
Contagious: Why Things Catch On Jonah Berger 
This Is Marketing: You Can’t Be Seen Until You Learn to See Seth Godin
Hooked: How to Build Habit-Forming Products Nir Eyal
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer Marcus Sheridan
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renee Mauborgne

Other Types of MBAs also Available

MBA Online Courses MBA Global Online
MBA Dual Specialization Online MBA Distance Learning

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Let's clear up some doubts

The average salary offered to the candidates who have completed an online EMBA program in marketing is around INR 10 LPA. 

An online EMBA in Marketing helps you in understanding managerial concepts and it lays a strong business and marketing foundation. If you want to upgrade your marketing career without leaving your job, this online EMBA major is quite valuable for you.

Yes, most of the universities/institutions offer online EMBA programs in marketing without any entrance exam but some of them do demand a good score in CAT/GMAT/MAT, etc.

No, the only eligibility to pursue an online EMBA program in marketing is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world. 

Yes, you can check the websites of the universities offering an online EMBA program in marketing to check for scholarships or any special discounts. 

Yes, Indian Institutes of Management (IIMs) offer online EMBA programs in marketing but they have selection criteria based on the entrance exams.

The duration of an online EMBA in marketing ranges between 11 and 24 months. The exact period for this program will be decided based on the university you choose.

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