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online executive mba in marketing

Updated at : July 9, 2024DOWNLOAD E-BOOK

Online Executive MBA in Marketing

An Executive online MBA in Marketing is an AICTE-approved program specially designed for working professionals. Professionals who are in the middle of their careers and willing to learn in-depth business and marketing skills can take up this program without quitting their jobs. This online program will help you make a presence in the marketing world by equipping you with the latest marketing trends in less than 2 years. Join this online EMBA program in marketing to excel as a strategic marketing leader in your career.

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No. of Universities

5

Course Duration

12 - 24 Months

Eligibility

Graduation + Work Experience

Learning Mode

Online

EMI Facility

Available

Executive MBA for Working Professionals in Marketing Management Program Overview

An Executive online MBA or EMBA in Marketing is a professional program developed for working professionals. This EMBA in Marketing program teaches business management, consumer behavior, marketing research, and sales management, among other topics to professionals without making them quit their jobs. The program has been authorized by the All India Council of Technical Education (AICTE) and generally lasts 15 months. However, there will be a variation in this duration depending on the university you choose. 

areas-you-can-contribute-to-after-an-online-emba-in-marketing

In this online EMBA specialization, students gain a thorough understanding of the industry by tackling real-world problems through projects and case studies. The emphasis on practical learning in this program is a big advantage for professionals who are already serving in the marketing field. Even those who belong to a different sector and have a passion for marketing can pursue this online EMBA program in marketing and restart their career in this particular domain. 

Why Online Executive MBA in Marketing?

The best part about this online EMBA major is that you do not have to appear for an entrance exam for this like you have to do for an MBA still you get the same career benefits. Another benefit of this program is that it gets completed in less than 2 years which again fast paces the speed of your career growth. Other than that a low course fee and greater career benefits make this online EMBA program one of those that have a high ROI.

Who Should Pursue An Online Executive MBA in Marketing?

A marketing specialization offered in the online EMBA program is intended for business professionals working in any industry sector. These professionals include company consultants, marketing executives, senior managers, marketing team leaders, and anyone with an interest in the domain. Apart from this, this program is highly beneficial for those who want to change their career line to the marketing domain after serving any other industry sector for quite a while. The latest marketing trends taught in this program will make them experts in this area.

Popular Universities/Colleges Offering Online Executive MBA in Marketing

Universities 

Starting Academic Fee (INR) (Might Vary)

D Y Patil University

1.5 Lakhs

O P Jindal Global University

2.1 Lakhs

Woolf University

1.6 Lakhs

Liverpool John Moores University

4.8 Lakhs

Golden Gate University

6.9 Lakhs

When To Do An Online Executive MBA in Marketing?

There is no perfect time frame to pursue this online EMBA program. You can take up this program whenever you feel it's needed. Moreover, no minimum and maximum age limit on this program is an added benefit for professionals who decide on this course in the middle of their careers. 

Key Highlights of Executive MBA for Working Professionals in Marketing Management In India

  • An online EMBA in marketing is designed for working professionals to allow them to upgrade their knowledge while continuing their jobs.
  • The AICTE approval of the program has made it completely valid in the global job market.
  • The curriculum of the online EMBA in Marketing program involves a thorough understanding of managerial and marketing concepts.
  • The live sessions and webinars delivered via online forums help you get a thorough knowledge of the marketing domain.
  • The EMBA program lasts 11-18 months and is equivalent to the MBA degree in itself. 
  • Students having a bachelor's degree and at least two years of work experience are eligible to participate in the program.
  • Admission to this flexible program is open to people of all ages.
  • The cost of an Executive MBA in Marketing ranges from Rs. 1,50,000 to Rs. 4,50,000 on average.
  • Work in managerial positions in reputed firms after completion of this management program.

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Executive MBA for Working Professionals in Marketing Management Course Subjects/Syllabus

The curriculum of the online Executive MBA in Marketing includes different terms. You can check the syllabus of the course below divided into 5 different terms at one of the government-approved universities. 

Terms

Subjects

Term 1

  • Financial Accounting: Information For Decisions
  • Managerial Economics
  • Marketing Management
  • Information Systems for Managers
  • Organizational Behavior 

Term 2

  • Business Statistics for Decision Makers 
  • Operations Management
  • Strategic Management 
  • Business Communication 
  • Corporate Finance

Term 3

  • Consumer Behaviour
  • Crafting and Providing Marketing Services
  • Customer Relationship Management
  • Integrated Marketing Communications
  • Marketing in a digital world
  • Marketing Research 
  • Sales Management
  • Strategic Brand Management

Term 4 

  • Consumer Behavior
  • Crafting and Providing Marketing Services
  • Customer Relationship Management
  • Integrated Marketing Communications
  • Marketing in a digital world
  • Marketing Research 
  • Sales Management
  • Strategic Brand Management

Term 5

  • Capstone Project 
  • Marketing, web, & Social Media Analytics (Elective)
  • Fraud & Risk Analytics(Elective)
  • Supply Chain & Logistics Analytics (Elective)
  • HR Analytics (Elective)

Is an Entrance Exam Conducted For an Online Executive MBA in Marketing?

In general, there isn't an entrance exam for online EMBA programs with a marketing concentration. However, some esteemed colleges, like IIMs, might require a strong CAT score for admission to an EMBA program. Here is a list of some typical entrance exams you may find at various universities.

CAT (Common Admission Test)

MAT (Management Aptitude Test)

GMAT (Graduate Management Admission Test)

KMAT (Karnataka Management Aptitude Test)

CMAT (Common Management Admission Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

SNAP (Symbiosis National Aptitude Test)

TANCET (Tamil Nadu Common Entrance Test)

MAH CET (Maharashtra Common Entrance Test) 

Recommended Books

To develop a better understanding of the marketing field, you can refer to some of the best books in the domain as provided below.

Name of the Book

Author Name

Lost and Founder: A Painfully Honest Field Guide to the Startup World

Rand Fishkin

Mindful Marketing - The First of Its Kind Cartoon Book to Master Modern Marketing 

Rajesh Srinivasan and Zebra Learn

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Seth Godin

Hacking Growth

Sean Ellis and Morgan Brown

Building a Story Brand: Clarify Your Message So Customers Will Listen

Donald Miller

Contagious: Why Things Catch On

Jonah Berger 

This Is Marketing: You Can’t Be Seen Until You Learn to See

Seth Godin

Hooked: How to Build Habit-Forming Products

Nir Eyal

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

Marcus Sheridan

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim and Renee Mauborgne

Other Types of MBAs also Available

MBA Online Courses

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Executive MBA for Working Professionals in Marketing Management Eligibility & Duration

The candidates must consider the following eligibility criteria before taking admission to the online EMBA in Marketing program. 

  • The candidates must have a bachelor’s degree from a recognized university.
  • The candidates must have at least 2-3 years of work experience in the relevant field. 
  • There is no age limit

Duration : The Executive MBA in Marketing ranges between 11 and 18 months. This duration of the curriculum is not comparable to the first year of an MBA program as an EMBA is a degree in itself. In addition, to attending online classes during this period, you will also attend a few offline classes, if any, in this Executive MBA (EMBA) program.

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Program Fees for Executive MBA for Working Professionals in Marketing Management

Starting at ₹ 6,776/month

Program Fee: ₹85,000 - ₹6,96,394

Low Cost EMI Available

Recommended

Because it is a professional course, the academic fee for an online EMBA in marketing program is usually quite substantial. This program has a starting academic fee of INR 1.5 lakhs which varies depending on your choice of university. This cost may increase by INR 7 lakhs if an international university is chosen for the program.

Executive MBA for Working Professionals in Marketing Management Admission Procedure

The first and foremost step in the admission process is to go to the official website of the university. You can apply for this particular major of the EMBA program on the website and after that, fill out the application form with your details. To provide proof of your details you might be asked to attach a few documents along with the form. After completing the application form, submit it along with the needed documents and pay for the non-refundable registration fee, if applicable. After this, you will be directed to the admission portal to pay the course fee. In case your chosen university conducts any sort of entrance exam or interview, you would be required to pass before completing the final step of fee payment.

 
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Other Specializations for Executive MBA for Working Professionals in 2024

Education Loan/EMI Facilities for Executive MBA for Working Professionals in Marketing Management

To make your higher education financially less stressful, you must opt for the education loan facility when taking up an online EMBA program in marketing. This way you will be able to pay the program fee in easy monthly installments without feeling an additional financial burden. 

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Is Executive MBA for Working Professionals in Marketing Management Worth it?

The requirement for qualified marketing experts has increased significantly in the past few years due to the business industry's expanding needs. One of the most important elements used in determining the effectiveness and impact of your business plans is how well you research for and prepare your marketing strategies. An online EMBA in marketing is one of the best options that help you learn about it without giving up on your job. The 100% online format of this program enables you to pursue it alongside your work which greatly enhances your career as a business professional. 

Aside from flexibility, the advanced curriculum of this EMBA program makes you explore new possibilities in the market where you can fit your marketing model. This aids in the development of stronger business model strategies. An online EMBA in marketing is very advantageous for you if you are a junior/mid-level executive or an entrepreneur, as it provides you with advanced market trends that can steer your career on a new path.

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Job Opportunity after Executive MBA for Working Professionals in Marketing Management

Numerous job roles are available in the industry after you complete an online EMBA program in marketing. With this program, you can easily climb up the hierarchical ladder of your organization through promotions. You can even apply for managerial-level positions in the marketing sector in other companies. 

Here is a list of the jobs available after an online EMBA in Marketing.

Analytical Marketer

Customer Relationship Management

Marketing Manager

Brand Manager

Channel Head

Asset Manager

Media Planner

Competitive Marketing Head

Top Recruiters for Executive MBA for Working Professionals in Marketing Management

Every business domain needs good marketing strategies for the promotion of its products or services. With an online EMBA program in marketing, you can become an expert in the field and land a job at a respectable company. With this qualification, you come into the spotlight for various recruiters from leading multinational corporations. The main reason for this is the practical exposure that you get from this program and the on-field experience that you gain from your job while pursuing this program.

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Let's clear up some doubts about Executive MBA for Working Professionals in Marketing Management

An online EMBA in Marketing helps you in understanding managerial concepts and it lays a strong business and marketing foundation. If you want to upgrade your marketing career without leaving your job, this online EMBA major is quite valuable for you.

Yes, most of the universities/institutions offer online EMBA programs in marketing without any entrance exam but some of them do demand a good score in CAT/GMAT/MAT, etc.

No, the only eligibility to pursue an online EMBA program in marketing is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world. 

The average salary offered to the candidates who have completed an online EMBA program in marketing is around INR 10 LPA. 

Yes, you can check the websites of the universities offering an online EMBA program in marketing to check for scholarships or any special discounts. 

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