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Executive MBA for Working Professionals in Marketing Management
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Updated at : October 3, 2024DOWNLOAD E-BOOK
Online Executive MBA in Marketing
An Executive online MBA in Marketing is an AICTE-approved program specially designed for working professionals. Professionals who are in the middle of their careers and willing to learn in-depth business and marketing skills can take up this program without quitting their jobs. This online program will help you make a presence in the marketing world by equipping you with the latest marketing trends in less than 2 years. Join this online EMBA program in marketing to excel as a strategic marketing leader in your career.Watch Video
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Executive MBA for Working Professionals in Marketing Management Program Overview
An Executive online MBA or EMBA in Marketing is a professional program developed for working professionals. This EMBA in Marketing program teaches business management, consumer behavior, marketing research, and sales management, among other topics to professionals without making them quit their jobs. The program has been authorized by the All India Council of Technical Education (AICTE) and generally lasts 15 months. However, there will be a variation in this duration depending on the university you choose.
In this online EMBA specialization, students gain a thorough understanding of the industry by tackling real-world problems through projects and case studies. The emphasis on practical learning in this program is a big advantage for professionals who are already serving in the marketing field. Even those who belong to a different sector and have a passion for marketing can pursue this online EMBA program in marketing and restart their career in this particular domain.
Why Online Executive MBA in Marketing?
The best part about this online EMBA major is that you do not have to appear for an entrance exam for this like you have to do for an MBA still you get the same career benefits. Another benefit of this program is that it gets completed in less than 2 years which again fast paces the speed of your career growth. Other than that a low course fee and greater career benefits make this online EMBA program one of those that have a high ROI.
Who Should Pursue An Online Executive MBA in Marketing?
A marketing specialization offered in the online EMBA program is intended for business professionals working in any industry sector. These professionals include company consultants, marketing executives, senior managers, marketing team leaders, and anyone with an interest in the domain. Apart from this, this program is highly beneficial for those who want to change their career line to the marketing domain after serving any other industry sector for quite a while. The latest marketing trends taught in this program will make them experts in this area.
Popular Universities/Colleges Offering Online Executive MBA in Marketing
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Universities |
Starting Academic Fee (INR) (Might Vary) |
|
D Y Patil University |
1.5 Lakhs |
|
O P Jindal Global University |
2.1 Lakhs |
|
Woolf University |
1.6 Lakhs |
|
Liverpool John Moores University |
4.8 Lakhs |
|
Golden Gate University |
6.9 Lakhs |
When To Do An Online Executive MBA in Marketing?
There is no perfect time frame to pursue this online EMBA program. You can take up this program whenever you feel it's needed. Moreover, no minimum and maximum age limit on this program is an added benefit for professionals who decide on this course in the middle of their careers.
Key Highlights of Executive MBA for Working Professionals in Marketing Management In India
- An online EMBA in marketing is designed for working professionals to allow them to upgrade their knowledge while continuing their jobs.
- The AICTE approval of the program has made it completely valid in the global job market.
- The curriculum of the online EMBA in Marketing program involves a thorough understanding of managerial and marketing concepts.
- The live sessions and webinars delivered via online forums help you get a thorough knowledge of the marketing domain.
- The EMBA program lasts 11-18 months and is equivalent to the MBA degree in itself.
- Students having a bachelor's degree and at least two years of work experience are eligible to participate in the program.
- Admission to this flexible program is open to people of all ages.
- The cost of an Executive MBA in Marketing ranges from Rs. 1,50,000 to Rs. 4,50,000 on average.
- Work in managerial positions in reputed firms after completion of this management program.
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Executive MBA for Working Professionals in Marketing Management Course Subjects/Syllabus
The curriculum of the online Executive MBA in Marketing includes different terms. You can check the syllabus of the course below divided into 5 different terms at one of the government-approved universities.
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Terms |
Subjects |
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Term 1 |
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Term 2 |
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Term 3 |
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Term 4 |
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Term 5 |
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Is an Entrance Exam Conducted For an Online Executive MBA in Marketing?
In general, there isn't an entrance exam for online EMBA programs with a marketing concentration. However, some esteemed colleges, like IIMs, might require a strong CAT score for admission to an EMBA program. Here is a list of some typical entrance exams you may find at various universities.
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CAT (Common Admission Test) |
MAT (Management Aptitude Test) |
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GMAT (Graduate Management Admission Test) |
KMAT (Karnataka Management Aptitude Test) |
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CMAT (Common Management Admission Test) |
XAT (Xavier Aptitude Test) |
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NMAT (NMIMS Management Aptitude Test) |
PGCET (Postgraduate Common Entrance Test) |
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ATMA (AIMS Test for Management Admission) |
SNAP (Symbiosis National Aptitude Test) |
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TANCET (Tamil Nadu Common Entrance Test) |
MAH CET (Maharashtra Common Entrance Test) |
Recommended Books
To develop a better understanding of the marketing field, you can refer to some of the best books in the domain as provided below.
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Name of the Book |
Author Name |
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Lost and Founder: A Painfully Honest Field Guide to the Startup World |
Rand Fishkin |
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Mindful Marketing - The First of Its Kind Cartoon Book to Master Modern Marketing |
Rajesh Srinivasan and Zebra Learn |
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Permission Marketing: Turning Strangers into Friends and Friends into Customers |
Seth Godin |
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Hacking Growth |
Sean Ellis and Morgan Brown |
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Building a Story Brand: Clarify Your Message So Customers Will Listen |
Donald Miller |
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Contagious: Why Things Catch On |
Jonah Berger |
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This Is Marketing: You Can’t Be Seen Until You Learn to See |
Seth Godin |
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Hooked: How to Build Habit-Forming Products |
Nir Eyal |
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer |
Marcus Sheridan |
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant |
W. Chan Kim and Renee Mauborgne |
Other Types of MBAs also Available
Executive MBA for Working Professionals in Marketing Management Eligibility & Duration
The candidates must consider the following eligibility criteria before taking admission to the online EMBA in Marketing program.
- The candidates must have a bachelor’s degree from a recognized university.
- The candidates must have at least 2-3 years of work experience in the relevant field.
- There is no age limit
Duration : The Executive MBA in Marketing ranges between 11 and 18 months. This duration of the curriculum is not comparable to the first year of an MBA program as an EMBA is a degree in itself. In addition, to attending online classes during this period, you will also attend a few offline classes, if any, in this Executive MBA (EMBA) program.
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Program Fees for Executive MBA for Working Professionals in Marketing Management
Starting at ₹ 6,776/month
Program Fee: ₹85,000 - ₹6,96,394
Low Cost EMI Available
Recommended
Because it is a professional course, the academic fee for an online EMBA in marketing program is usually quite substantial. This program has a starting academic fee of INR 1.5 lakhs which varies depending on your choice of university. This cost may increase by INR 7 lakhs if an international university is chosen for the program.
Executive MBA for Working Professionals in Marketing Management Admission Procedure
The first and foremost step in the admission process is to go to the official website of the university. You can apply for this particular major of the EMBA program on the website and after that, fill out the application form with your details. To provide proof of your details you might be asked to attach a few documents along with the form. After completing the application form, submit it along with the needed documents and pay for the non-refundable registration fee, if applicable. After this, you will be directed to the admission portal to pay the course fee. In case your chosen university conducts any sort of entrance exam or interview, you would be required to pass before completing the final step of fee payment.
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Other Specializations for Executive MBA for Working Professionals in 2024
Education Loan/EMI Facilities for Executive MBA for Working Professionals in Marketing Management
To make your higher education financially less stressful, you must opt for the education loan facility when taking up an online EMBA program in marketing. This way you will be able to pay the program fee in easy monthly installments without feeling an additional financial burden.
Apply For No Cost EMI
Is Executive MBA for Working Professionals in Marketing Management Worth it?
The requirement for qualified marketing experts has increased significantly in the past few years due to the business industry's expanding needs. One of the most important elements used in determining the effectiveness and impact of your business plans is how well you research for and prepare your marketing strategies. An online EMBA in marketing is one of the best options that help you learn about it without giving up on your job. The 100% online format of this program enables you to pursue it alongside your work which greatly enhances your career as a business professional.
Aside from flexibility, the advanced curriculum of this EMBA program makes you explore new possibilities in the market where you can fit your marketing model. This aids in the development of stronger business model strategies. An online EMBA in marketing is very advantageous for you if you are a junior/mid-level executive or an entrepreneur, as it provides you with advanced market trends that can steer your career on a new path.
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Job Opportunity after Executive MBA for Working Professionals in Marketing Management
Numerous job roles are available in the industry after you complete an online EMBA program in marketing. With this program, you can easily climb up the hierarchical ladder of your organization through promotions. You can even apply for managerial-level positions in the marketing sector in other companies.
Here is a list of the jobs available after an online EMBA in Marketing.
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Analytical Marketer |
Customer Relationship Management |
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Marketing Manager |
Brand Manager |
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Channel Head |
Asset Manager |
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Media Planner |
Competitive Marketing Head |
Top Recruiters for Executive MBA for Working Professionals in Marketing Management
Every business domain needs good marketing strategies for the promotion of its products or services. With an online EMBA program in marketing, you can become an expert in the field and land a job at a respectable company. With this qualification, you come into the spotlight for various recruiters from leading multinational corporations. The main reason for this is the practical exposure that you get from this program and the on-field experience that you gain from your job while pursuing this program.
Our students work at
Accenture
Deloitte
Ey
KPMG
TCS
Wipro
Let's clear up some doubts about Executive MBA for Working Professionals in Marketing Management
An online EMBA in Marketing helps you in understanding managerial concepts and it lays a strong business and marketing foundation. If you want to upgrade your marketing career without leaving your job, this online EMBA major is quite valuable for you.
Yes, most of the universities/institutions offer online EMBA programs in marketing without any entrance exam but some of them do demand a good score in CAT/GMAT/MAT, etc.
No, the only eligibility to pursue an online EMBA program in marketing is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world.
The average salary offered to the candidates who have completed an online EMBA program in marketing is around INR 10 LPA.
Yes, you can check the websites of the universities offering an online EMBA program in marketing to check for scholarships or any special discounts.
Yes, Indian Institutes of Management (IIMs) offer online EMBA programs in marketing but they have selection criteria based on the entrance exams.
The duration of an online EMBA in marketing ranges between 11 and 24 months. The exact period for this program will be decided based on the university you choose.
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