IGNOU Online MBA Marketing Management
Rank No. 1 In NIRF Ranking 2024: Open University Category
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About IGNOU Online MBA Marketing Management
MBA in Marketing Management by IGNOU (Indira Gandhi National Open University) in distance mode is 2 years postgraduate program that focuses on studying various aspects of marketing including organisational communication, branding, business communication, sales management, product and brand management, etc. MBA Marketing Management(MBAMM) is an AICTE-approved program that offers flexible learning with the latest study material at a very affordable fee.
What’s new at IGNOU (Indira Gandhi National Open University)?
IGNOU starts its registration process for its fresh batch of students for all online & ODL courses of the January 2025 admission session. The last date to apply is January 31, 2025. Interested students can check and apply through the university's official website. Read more about the same here.
Marketing is the soul of every Business and the study of marketing is known to be the oldest MBA Specialisation. It has a wide scope of job and career opportunities to work in various industries like retail tourism, banking, hospitality, market research and specialist, advertising, and many more. IGNOU is a UGC-DEB-approved University with an NAAC A++ grade which makes it a trustworthy university.
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MBA in Marketing Management is a course that mainly deals with all the general business principles along with training in management, teamwork and leadership that are prerequisite skills of a marketing manager. To get admission into Marketing Management at IGNOU, students are required to accomplish the minimum eligibility criteria passing a bachelor's Degree with 50% marks.
MBA can be pursued by many institutes but if you take admission at IGNOU MBA in Marketing Management, you can take admission directly without appearing in any entrance examination like CAT, MAT, GMAT, CMAT, or any other entrance examination. Also, the course fee at IGNOU is quite affordable compared to other public and private institutes. Also, the course is offered in distance mode, which makes learning smooth and flexible.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Quality of Education
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Specialization Benefits
- Pursue an MBA in Marketing Management in distance mode that carries the same weightage as a regular full-time MBA Marketing management course.
- Flexible learning mode with well-structured study material.
- Master skills like marketing strategy, consumer behaviour, market research, brand management, international marketing and product management and many more through a Distance MBA in Marketing Management.
- Get full-fledged live updates about the latest information from e-learning resources like e-GyanKosh, GyanDhar, Gyandarshan, e-library, and Gyan Vani.
- Earn the masters degree in Marketing Management in 2-4 years and get world-class careers and job opportunities.
- Get the chance to learn from the best industry experts and faculty with virtual classroom support.
- Flexible admission process that eliminates the entrance examination step.
- Get equipped with self-instructional audio and video material and printed self-study material.
- Access to facilities like face-to-face counselling, satellite-aided communication systems and many more.
- Make education available for you 24/7 on the IGNOU e-content Mobile App.
IGNOU Approved By
UGC-DEB
AIU
NIRF
WES
NAAC A++
Who Can Apply?
The eligibility criteria to get admission at IGNOU for a Distance MBA in Marketing Management, are listed here-
- Students must have passed a bachelor's degree with 3 years of duration from a recognised institute.
- Minimum 50% marks in the qualifying exam.
Other Specializations
Specialization Wise Updated Fees 2025
| Specialization | Fees | Duration |
| Financial Management | ₹62,000 (Full Fee) | 2 Years |
| Banking & Finance | ₹62,000 (Full Fee) | 2 Years |
| Operations Management | ₹15,500/Semester | 2 Years |
| HR Management | ₹62,000 (Full Fee) | 2 Years |
| Marketing Management | ₹15,500/Semester | 2 Years |
| Real Estate Management | ₹64,000 (Full Fee) | 2 Years |
Sample Certificate from IGNOU
Acquire a globally recognized online Degree/Diploma/Certificate from:
- Most trusted platform for online education
- UGC-entitled government-approved university
- An award-winning university by the Commonwealth of Learning (COL), Canada
IGNOU EMI Details
IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.
IGNOU Online MBA Marketing Management Admission Process
The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.
Step 1: Visit the official website of the university & click on the “Apply Now” tab.
Step 2: Fill out the student registration form & register yourself with the university.
Step 3: After registration, re-login to the admission portal & fill out the admission application form.
Step 4: Upload the scanned copies of mandatory documents & submit the application form.
Step 5: Make the fee payment using payment methods as mentioned on the website.
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
IGNOU Results - Term-End Latest. Click Here to Find!.
IGNOU Grade Card/ Marks Sheet. Click Here to Find!.
Know Your IGNOU Admission/Registration Details. Click Here to Find!.
IGNOU January Admission Cycle 2025. For ODL Programme Official Link - Apply Here | For Online Programme Official Link - Apply Here.
IGNOU January Admission Cycle 2025 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.
Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.
UGC updated the list of approved Online programs for the academic batch of 2025, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
IGNOU Online MBA Marketing Management Syllabus / Curriculum
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IGNOU Online MBA Marketing Management Examination Pattern
The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.
Job Roles after Online MBA in Marketing Management
The marketing sector is vast and required in all big or small companies, which makes this program the best in terms of job and career opportunities. MBA in Marketing Management offers a wide variety of opportunities. They can work in various industries like technology, healthcare, manufacturing, financial service, entertainment, retail, tourism and hospitality and many more. Pursuing a 2-year postgraduation from IGNOU with a Distance MBA in Marketing Management is worth it, as it has various options that you can opt for.
Here are some top employment sectors for MBA professionals-
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Get an idea about the salary package after pursuing an MBA in Marketing Management for freshers to experienced MBA degree holders. Note that the salary range provided may vary from place to place.
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Frequently Asked Questions?
The distance MBA in Marketing Management program offered by IGNOU is an AICTE-recognised program designed for both working professionals and fresh graduates.
Yes, you can pursue an MBA in Marketing Management while working. The course is specially designed for working professionals, giving students free study material, and making learning flexible.
No, an MBA is not difficult to pass with correct guidance and planning. You can pursue an MBA just by timely submitting the assignments, devoting an equal proportion of time every day and studying the course with the right strategy.
Yes, students get a wide range of career and job opportunities after pursuing MBA Marketing management in industries like technology, healthcare, manufacturing, financial service, entertainment, retail, tourism and hospitality and many more
Yes, IGNOU provides online MBA as well. It is best if you are a working professional and want to enhance your skill set.
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Raushan
Reviewed in India on June 29, 2023
Job Security is rated the lowest
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Aditya Anand
Reviewed in India on May 12, 2023
Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.
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Ashish
Reviewed in India on May 12, 2023
Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.
2 people found this helpful
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Nikhil Patil
Reviewed in India on November 10, 2022
IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.
1 person found this helpful
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Sajal giri
Reviewed in India on November 10, 2022
I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.
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IGNOU
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