IGNOU Online MBA Marketing Management

Rank No. 1 In NIRF Ranking 2024

(146 Reviews)
ugc deb logoaiu logowes logo
Info
Apply to University Talk to University

Not sure what you are looking for?

avatar
avatar
avatar
Let's Talk

About IGNOU Online MBA Marketing Management

MBA in  Marketing Management by IGNOU (Indira Gandhi National Open University) in distance mode is 2 years postgraduate program that focuses on studying various aspects of marketing including organisational communication, branding, business communication, sales management, product and brand management, etc. MBA Marketing Management(MBAMM) is an AICTE-approved program that offers flexible learning with the latest study material at a very affordable fee. 

Marketing is the soul of every Business and the study of marketing is known to be the oldest MBA Specialisation. It has a wide scope of job and career opportunities to work in various industries like retail tourism, banking, hospitality, market research and specialist, advertising, and many more. IGNOU is a UGC-DEB-approved University with an NAAC A++ grade which makes it a trustworthy university. 

 

MBA in Marketing Management is a course that mainly deals with all the general business principles along with training in management, teamwork and leadership that are prerequisite skills of a marketing manager. To get admission into Marketing Management at IGNOU, students are required to accomplish the minimum eligibility criteria passing a bachelor's Degree with 50% marks.

MBA can be pursued by many institutes but if you take admission at IGNOU MBA in Marketing Management, you can take admission directly without appearing in any entrance examination like CAT, MAT, GMAT, CMAT, or any other entrance examination. Also, the course fee at IGNOU is quite affordable compared to other public and private institutes. Also, the course is offered in distance mode, which makes learning smooth and flexible.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Quality of Education

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Specialization Benefits

  • Pursue an MBA in Marketing Management in distance mode that carries the same weightage as a regular full-time MBA Marketing management course.
  • Flexible learning mode with well-structured study material.
  • Master skills like marketing strategy, consumer behaviour, market research, brand management, international marketing and product management and many more through a Distance MBA in Marketing Management.
  • Get full-fledged live updates about the latest information from e-learning resources like e-GyanKosh, GyanDhar, Gyandarshan, e-library, and Gyan Vani.
  • Earn the masters degree in Marketing Management in 2-4 years and get world-class careers and job opportunities.
  • Get the chance to learn from the best industry experts and faculty with virtual classroom support.
  • Flexible admission process that eliminates the entrance examination step.
  • Get equipped with self-instructional audio and video material and printed self-study material.
  • Access to facilities like face-to-face counselling, satellite-aided communication systems and many more.
  • Make education available for you 24/7 on the IGNOU e-content Mobile App.

IGNOU Approved By

ugc deb logo

UGC-DEB

aiu logo

AIU

wes logo

WES

logo naac a plus plus

NAAC A++

Who Can Apply?

The eligibility criteria to get admission at IGNOU for a Distance MBA in Marketing Management, are listed here-

  • Students must have passed a bachelor's degree with 3 years of duration from a recognised institute.
  • Minimum 50% marks in the qualifying exam.

Other Specializations

View All
IGNOU Online MBAFinancial Management

IGNOU Online MBA

Financial Management

Right Choice for Right Education

Read More
IGNOU Online MBABanking & Finance

IGNOU Online MBA

Banking & Finance

Right Choice for Right Education

Read More
IGNOU Online MBAOperations Management

IGNOU Online MBA

Operations Management

Right Choice for Right Education

Read More
IGNOU Online MBAHR Management

IGNOU Online MBA

HR Management

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2024

SpecializationFeesDuration
Financial Management 62,000 (Full Fee)2 Years
Banking & Finance 62,000 (Full Fee)2 Years
Operations Management 15,500/Semester 2 Years
HR Management 62,000 (Full Fee)2 Years
Marketing Management 15,500/Semester 2 Years

Enjoy Extra Benefits with CV

Sample Certificate from IGNOU

Acquire a globally recognized online Degree/Diploma/Certificate from:

  • Most trusted platform for online education
  • UGC-entitled government-approved university
  • An award-winning university by the Commonwealth of Learning (COL), Canada
ignou

IGNOU EMI Details

IGNOU Online offers the option of Credit Card/Debit card/Net Banking in its fee payment options but does not provide you a “No Cost EMI” option as of now for any of the online courses.

IGNOU Online MBA Marketing Management Admission Process

The process for IGNOU online course admission can be completed via the official website’s admission portal. The steps involved in the admission process are listed below.

Step 1: Visit the official website of the university & click on the “Apply Now” tab.

Step 2: Fill out the student registration form & register yourself with the university.

Step 3: After registration, re-login to the admission portal & fill out the admission application form.

Step 4: Upload the scanned copies of mandatory documents & submit the application form.

Step 5: Make the fee payment using payment methods as mentioned on the website.


IGNOU Re-Extended July 2024 Session Registration, Till 31st October Click Here.

NTA Announced the CUET UG Results on 28th July 2024, Click Here.

In the latest notice, IGNOU announces that they have extended the registration window for July 2024-25 admissions for a fresh batch. The application deadline is September 20, 2024. For more details Click Here.

Extension of Last Date For Submission Of IGNOU Assignments for online programs For TEE June 2024. Click Here to Know!.

IGNOU Results - Term-End Latest. Click Here to Find!.

IGNOU Grade Card/ Marks Sheet. Click Here to Find!.

Know Your IGNOU Admission/Registration Details 2024. Click Here to Find!.

Know Your IGNOU Re-registration for July 2024 Session Click Here to Find!.

IGNOU July Admission Cycle 2024- Last date for submission of Application: 15 July 2024. Click Here to Find!.

IGNOU July Admission Cycle 2024 Scholarship- Eligible students can apply for Government of India Scholarships on the National Scholarship Portal at https://scholarships.gov.in/ after confirmation of admission.

Download the Common IGNOU Prospectus and read carefully the Rules of the University as mentioned in the common prospectus. Click Here to Donwnload!.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

Registrations are open for IGNOU’s Skill-based Bachelor Degree for Agniveers. Click Here to Know More.

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

IGNOU Online MBA Marketing Management Syllabus / Curriculum

Semester l

Semester ll

  • Management Functions and Organisational Processes
  • Business Environment
  • Quantitative Analysis for Managerial Applications
  • Business Communication
  • Marketing Management
  • Accounting for Managers
  • Human Resource Management 
  • Information Systems for Managers
  • Managerial Economics
  • Strategic Management
  • Financial Management 
  • Management of Machines and Materials
  • Social Processes and Behavioural Issues
  • Business Laws

Semester lll

Semester lV

  • Research Methodology for Management Decisions
  • Project Course that is equivalent to 2 Courses
  • International Business Managemen
  • Advanced Strategic Management
  • Entrepreneurship
  • Business Ethics and CSR

Specialisation Courses

Specialisation Courses

  • Consumer Behaviour 
  • Product and Brand Management 
  • Marketing of Services
  • Sales Management
  • International Marketing
  • Integrated Marketing communication
  • Marketing Research 
  • Retail Management

IGNOU Online MBA Marketing Management Examination Pattern

The examination pattern followed at IGNOU online for different types of courses is semester mode, i.e., exams are conducted by the university at an interval of 6 months. For online courses, exams are conducted through an AI-proctored tool for an unbiased performance evaluation of students.

Job Roles after Online MBA in Marketing Management

The marketing sector is vast and required in all big or small companies, which makes this program the best in terms of job and career opportunities. MBA in Marketing Management offers a wide variety of opportunities. They can work in various industries like technology, healthcare, manufacturing, financial service, entertainment, retail, tourism and hospitality and many more. Pursuing a 2-year postgraduation from IGNOU with a Distance MBA in Marketing Management is worth it, as it has various options that you can opt for. 

Here are some top employment sectors for MBA professionals-

Tourism and Hospitality Industry

Energy Industry

  • Hotel Marketing Director
  • Tourism Marketing Manager
  • Travel and Tourism Product Manager
  • Renewable Energy Marketing Specialist
  • Energy Marketing Manager
  • Sustainability Program Manager

Aerospace Industry

Financial Services Industry

  • Space Tourism Marketing Specialist
  • Aerospace Marketing Manager
  • Aviation Brand Manager
  • Investment Product Manager
  • Financial Marketing Manager
  • Brand Manager in Banking

Food and Beverage Industry

Entertainment Industry

  • Food and Beverage Marketing Manager
  • Restaurant Marketing Director
  • Brand Manager in Food Products
  • Media Relations Manager
  • Entertainment Marketing Manager
  • Content Marketing Manager

Automotive Industry

Healthcare Industry

  • Product Launch Manager
  • Automotive Marketing Manager
  • Brand Manager in Automobiles
  • Pharmaceutical Product Manager
  • Healthcare Marketing Manager
  • Hospital Marketing Director

Real Estate Industry

Manufacturing Industry

  • Property Development Manager
  • Real Estate Marketing Manager
  • Real Estate Investment Marketing Manager
  • Industrial Marketing Manager
  • Product Marketing Manager
  • Supply Chain Marketing Manager

Retail Industry

Technology Industry

  • E-commerce Manager
  • Retail Marketing Manager
  • Visual Merchandising Manager
  • Digital Marketing Manager
  • Product Marketing Manager
  • Marketing Analyst
 

Get an idea about the salary package after pursuing an MBA in Marketing Management for freshers to experienced MBA degree holders. Note that the salary range provided may vary from place to place.

 

Job Profile 

Average salary package (in INR)

Digital Marketing Manager

5-10 LPA

Product Manager

6-10 LPA

Sales Manager

5-10 LPA

Market Research Analyst

4-7 LPA

Frequently Asked Questions?

The distance MBA in Marketing Management program offered by IGNOU is an AICTE-recognised program designed for both working professionals and fresh graduates.

Yes, you can pursue an MBA in Marketing Management while working. The course is specially designed for working professionals, giving students free study material, and making learning flexible.

No, an MBA is not difficult to pass with correct guidance and planning. You can pursue an MBA just by timely submitting the assignments, devoting an equal proportion of time every day and studying the course with the right strategy.

Yes, students get a wide range of career and job opportunities after pursuing MBA Marketing management in industries like technology, healthcare, manufacturing, financial service, entertainment, retail, tourism and hospitality and many more
 

Yes, IGNOU provides online MBA as well. It is best if you are a working professional and want to enhance your skill set.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

Ask any Question - CV Forum

Other Universities to Consider

nmims university online logo

Online University

NMIMS Online

Student Rating

(485 Reviews)
View Details
Jain University logo

Online University

Jain University Online

Student Rating

(766 Reviews)
View Details
upes online logo

Online University

UPES Online

Student Rating

(754 Reviews)
View Details
bimtech logo with upgrad

Online University

BIMTECH Online

Student Rating

(574 Reviews)
View Details
Lovely Professional University Online logo

Online University

LPU Online

Student Rating

(792 Reviews)
View Details
amrita ahead online logo

Online University

Amrita University Online

Student Rating

(842 Reviews)
View Details
dy patil vidyapeeth university online

Online University

DY Patil University Online

Student Rating

(738 Reviews)
View Details
manipal online university logo

Online University

Manipal University Online

Student Rating

(857 Reviews)
View Details
cu online

Online University

Chandigarh University Online

Student Rating

(721 Reviews)
View Details
GLA University Online logo

Online University

GLA University Online

Student Rating

(752 Reviews)
View Details
Vignans Foundation For Science Technology And Research logo

Online University

Vignan University Online

Student Rating

(599 Reviews)
View Details
andhra university online logo

Online University

Andhra University Online

Student Rating

(219 Reviews)
View Details
uttaranchal online university logo

Online University

Uttaranchal University Online

Student Rating

(703 Reviews)
View Details
shoolini university online logo

Online University

Shoolini University Online

Student Rating

(674 Reviews)
View Details
kurukshetra university logo

Online University

Kurukshetra University Online

Student Rating

(213 Reviews)
View Details
dy patil navi mumbai logo

Online University

DY Patil Vidyapeeth Navi Mumbai Online

Student Rating

(349 Reviews)
View Details
vivekananda global university logo

Online University

Vivekananda Global University Online

Student Rating

(259 Reviews)
View Details
mahe manipal academy of higher education logo

Online University

MAHE Manipal Online

Student Rating

(296 Reviews)
View Details
sharda university online up logo

Online University

Sharda University Online

Student Rating

(229 Reviews)
View Details
Chitkara_University_Online

Online University

Chitkara University Online

Student Rating

(319 Reviews)
View Details
sikkim manipal university logo

Online University

Sikkim Manipal University Online

Student Rating

(587 Reviews)
View Details

IGNOU Reviews

Student Reviews

4.0 out of 5

(146)
5 star
20%
4 star
60%
3 star
20%
2 star
0%
1 star
0%
How are ratings calculated?

To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.


Review this university

Share your thoughts with other students

Write a review

R

Raushan

Verified

Reviewed in India on June 29, 2023

Job Security is rated the lowest

Helpful

Report

Reply

A

Aditya Anand

Verified

Reviewed in India on May 12, 2023

Highly Recommend it! I am really glad that I took the decision of getting associated with India’s one of the most trusted & affordable universities for online courses. I am one of those who could not afford a full-time graduation but an online B.Com from IGNOU made me get a well-paid job & now I am planning on an M.Com from the university to upgrade my career.

Helpful

Report

Reply

A

Ashish

Verified

Reviewed in India on May 12, 2023

Great Faculty Support! I have completed my BCA in online learning mode from IGNOU & am really grateful for all the support I got from my professors. They even helped me in preparing for the job interviews.

2 people found this helpful

Helpful

Report

Reply

N

Nikhil Patil

Verified

Reviewed in India on November 10, 2022

IGNOU offers a variety of study material which makes understanding the concept really easy, the faculty is also very helpful and experienced.

1 person found this helpful

Helpful

Report

Reply

S

Sajal giri

Verified

Reviewed in India on November 10, 2022

I had a great experience at IGNOU as it is a great university for those who wish to puruse any course with flexibilty of time. It has a wide variety of courses offered which is difficult to find these days.

Helpful

Report

Reply

Summary

IGNOU

4.0

Student Reviews

4.0 out of 5

Get the real statistics of daily visitors

Proceed to University

Provided by CV

CV Education Loan Support group


😊 20+ Lenders

Sanctioned in less than 24 hours

🚫 No Bank Visit

Have Approvals

Approvalsgroup


UGC-DEBAIUWESNAAC A++

Provided by CV

CV Placement Supportgroup


Get Placement opportunities & internship opportunities from 3000+ companies

(5)

Reviewsgroup


Get reviews and testimonials from alumni and present students

Not sure what you are looking for?

Take a quick eligibility check to find programs
that match your profile.

Let's Talk

check

logo

get the right
guidance with us

trustpilot

Trustpilot

4.7

trustpilot

Career Karma

4.6

  • Best Colleges for Online MBA
  • Best Colleges for Executive MBA for Working Professionals
  • Best Colleges for Online DBA Doctorate & MBA Program
  • Best Colleges for 1 Year MBA Online
  • Best Colleges for Online Global MBA
  • Best Colleges for Dual MBA Online
  • Best Colleges for Online MCA
  • Best Colleges for M.Tech
  • Best Colleges for Online MA
  • Best Colleges for Online Master of Design
  • Best Colleges for Online M.Com
  • Best Colleges for Online M.Sc
  • Best Colleges for Online MS (Master of Science)
  • Best Colleges for Distance MBA
  • Best Colleges for Online PGDM
  • Best Colleges for Online PG Diploma & Certificate
  • Best Colleges for Distance MCA
  • Best Colleges for Distance M.Com
  • Best Colleges for Distance M.Sc
  • Best Colleges for Distance MA
  • Best Colleges for Online MBA Plus
  • Best Colleges for Online Master of Social Work
  • Best Colleges for IIIT Online Courses
  • Best Colleges for Executive M.Tech for Working Professionals
  • Best Colleges for Data Science & Analytics
  • View All

Download The App

google play store
4
app stote
5
QR Code

India has a net of 9.6 Million students that will enroll in online education by the end of 2024. Still, the online education sector in India is unorganized and students face a lot of difficulties in getting information on it. College Vidya aims to tackle the current difficulties of students. College Vidya is India's first online platform that brings you all the online universities at a single platform. College Vidya provides unbiased information about every online course and the university providing this course.

The online portal of College Vidya is aimed to complete information to the students about every aspect of online education without being biased.

College Vidya gives the power to the students to get the best universities in online education. College Vidya's compare feature gives the comparison of every online university on the various parameters such as E-learning system, EMI, Faculties, and fees.

Disclaimer / Terms & Conditions / Refund Policy / Our PolicyThe intend of College Vidya is to provide unbiased precise information & comparative guidance on Universities and its Programs of Study to the Admission Aspirants. The contents of the College vidya Site, such as Texts, Graphics, Images, Blogs, Videos, University Logos, and other materials contained on College vidya Site (collectively, “Content”) are for information purpose only. The content is not intended to be a substitute for in any form on offerings of its Academia Partner. Infringing on intellectual property or associated rights is not intended or deliberately acted upon. The information provided by College Vidya on www.collegevidya.com or any of its mobile or any other applications is for general information purposes only. All information on the site and our mobile application is provided in good faith with accuracy and to the best of our knowledge, however, we make nor representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, completeness of any information on the Site or our mobile application. College vidya & its fraternity will not be liable for any errors or omissions and damages or losses resultant if any from the usage of its information. More+

© 2024 College Vidya, Inc. All Rights Reserved.

Build with Made in India.

UniversitySuggest
homeSearch
homeStoriesReels
Profile