Executive Programs In Marketing
Ranked 23rd in the Management Category of NIRF Rankings 2024 with a score of 60.82
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About Executive Programs In Marketing
The Executive Development Development programs in Marketing at IIM Kashipur are tailored for working professionals, aiming to facilitate their engagement with the latest developments and progressions in the field. This equips them to confidently make decisions centered around branding within the organization. IIM Kashipur offers 2 specialisations in marketing- Managing Products and Branding, and Digital Marketing and Analytics.
After completing this course, the participants will cultivate a profound understanding of the intricacies of product and brand development, influential factors in the realm of brand establishment, elements that both impede and enhance the branding process, the intersection of technology, digital transformation, and branding, concepts like Brand Architecture, Brand Salience, and Brand Resonance, and the strategic dimensions of Brand Strategy and Brand Management.
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The delivery of the course is in a blended mode with online classes that are conducted live through a digital platform and in-person sessions on the campus of IIM Kashipur. Apart from the live online classes, there is a 2-day workshop conducted on-campus towards the end of the program. The live classes will be taught by the faculty of IIM Kashipur in real time.
- Blended Learning for flexibility
- Certificate from IIM Kashipur
- Hands-on Industry Exposure
Course Benefits
- One of the biggest benefits is that you will receive certification from IIM Kashipur after completing the course as this certificate will hold a very good value in the job market.
- This is not a regular IIM course but you will still get to learn from the same faculty of IIM Kashipur that teaches the regular courses. These professors are a part of India’s top faculty panel.
- The curriculum includes case-studies and sessions based on real-world scenarios. Such sessions are conducted by experienced industry experts to give a better exposure to the participants.
- It is not entirely an online course as there will be a campus visit for a 2-3 days workshop towards the end of the program.
- Since this program is for working executives, the course delivery is very flexible with online classes conducted over the weekends through a digital platform.
- The course will be a great benefit to executives planning to be entrepreneurs or the ones who already own family businesses. These courses will help such individuals scale up their businesses by applying the right concepts of marketing.
IIM Kashipur Approved By
NIRF
WES
AACSB
EQUIS
Who Can Apply?
Following are the conditions that an individual must fulfill to be eligible to get admission to the executive development programs in marketing at IIM Kashipur:
- If you are an Indian applicant, then you must have a bachelor’s degree from an approved university or institute in any discipline.
- If you are an international applicant, then you must have a bachelor’s degree from a university or institute that is approved by the authorities of your respective country.
- The applicants should have industrial work experience of 1-3 years.
- The applicants should also have proficiency in both spoken and written English.
Specializations
Specialization Wise Updated Fees 2025
| Specialization | Fees | Duration |
| Digital Marketing and Analytics | ₹75,000 (Full Fee) | 6 Months |
| Managing Products and Branding | ₹60,000 (Full Fee) | 5 Months |
Sample Certificate from IIM Kashipur
- Degree equivalent to a regular on-campus degree
- Globally Recognized Degree
- Learn from the highly experienced faculty
IIM Kashipur EMI Details
You get the following options for fee payment:
- No Cost 6 Months EMI Option available for loan
- Loan option with interest available in 9 & 12 EMIs
- EMI dates may vary on a case to case basis
- 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI
Executive Programs In Marketing Admission Process
The following steps are usually included in the admission process for the Indian Institute of Management Kashipur (IIM Kashipur):
Step 1 - You must first review the qualifying requirements established by IIM Kashipur for the specific program to which you desire to apply.
Step 2 - Take a national-level admission test, such as the Common Admission Test (CAT) offered by Indian Institutes of Management (IIMs).
Step 3 - Within the stipulated time, complete the online application form accessible on the official website of IIM Kashipur.
Step 4 - You will be shortlisted for the next step of the selection process based on your CAT score and other qualifying requirements.
Step 5 - Your performance in the CAT, WAT, GD, PI, academic background, job experience, diversity criteria, and other vital indicators will determine your ultimate selection.
Step 6 - The institute publishes a final merit list of chosen candidates based on the cumulative scores acquired in the several selection phases.
Step 7 - If you are offered admission, accept the offer by paying the requisite acceptance fee and appropriate papers by the deadline.
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
Executive Programs In Marketing Syllabus / Curriculum
EDP in Digital Marketing & Analytics - Syllabus |
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EDP In Managing Products and Branding Syllabus |
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Module I - Product |
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Module II - Strategically Managing Brands |
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Executive Programs In Marketing Examination Pattern
The examination pattern typically comprises online tests, proctored exams, study material, assessment and grading, pass criteria, and retake rules. The tests are given online using a digital platform and include a variety of questions. To preserve integrity, proctoring may be used. Participants are given study materials, and tests are graded by IIM Kashipur staff or designated evaluators. There may be a minimum pass condition, as well as retake policies. To understand the actual test format and criteria, study the program specifics and rules for the individual certification program.
Job Roles after Marketing
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Marketing is one of the most sought after domains in the field of business administration. Not only is this field economically rewarding but also an exciting career option. Following are some of the top companies that often hire marketing executives for various roles:
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IIM Kashipur Placement Partners
Regarding placement statistics for 2022, IIM Kashipur experienced an extremely successful placement season with outstanding outcomes.
- The average CTC provided to students was around INR 16.29 lakhs per year
- The median CTC was approximately INR 15.40 lakhs per year.
- The highest CTC offered was about INR 46.50 lakhs per annum.
IIM Kashipur maintains strong links with several well-known corporations and organizations that act as placement partners for its students. These placement partners actively participate in university placement, providing students with attractive work prospects.
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
ICICI Bank
Amazon
Ey
IBM
KPMG
PWC
Tata
Wipro
HSBC
Frequently Asked Questions?
No, IIM Kashipur does not offer an online MBA program in Marketing specialisation. However, the institute offers executive development programs in marketing in 2 specialisations. These are blended learning programs designed for working professionals.
Both the executive development programs in marketing at IIM Kashipur are exceptional courses for working professionals looking to enhance their careers in the field of marketing or professionals wishing to switch to marketing from their respective domains. The course will be a great benefit to executives planning to be entrepreneurs or the ones who already own family businesses. These courses will help such individuals scale up their businesses by applying the right concepts of marketing.
The eligible candidates can apply to the course through the official website of IIM Kashipur. For admission, candidates must have a valid bachelor’s degree in any discipline and work experience of 1-3 years. Also, the candidates should be proficient in written as well as spoken English.
The duration of the executive development programs in marketing at IIM Kashipur vary from 5-10 months depending on the specialisation that you pursue.
IIM Kashipur offers 2 specializations for the executive development program in marketing- Managing Products and Branding, and Digital Marketing and Analytics.
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What Students say
UDAYA P SINGH
MBA-WX (2018-20)
In my quest of finding a quality institute which will add to my industry e...Read More
PRAMODH NARESH KUMAR
PGP (2017-19)
My time at IIM Kashipur is bound to be one of the most memorable times in m...Read More
SHUBHAM SAINI
MBA-WX (2017-19)
There are very few moments in one’s life when one feels to be genuinely for...Read More
IIM Kashipur Reviews
Student Reviews
3.8 out of 5
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Anshul
Reviewed in India on August 16, 2023
Through industrial contacts, IIM Kashipur demonstrated its dedication to innovation and practical learning. My learning experience was enhanced by the varied peer group and committed teachers. Today, as I negotiate the professional world, I carry the principles instilled in me by IIM Kashipur.
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Sakshi
Reviewed in India on August 16, 2023
My two years at IIM Kashipur were nothing short of incredible. The challenging curriculum, along with real-world experience, prepared me for a career in business. The tranquil location of the campus was ideal for concentrated studies and personal growth. The dedication of IIM Kashipur to developing future leaders is admirable.
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Manav Kumar
Reviewed in India on August 16, 2023
IIM Kashipur was a watershed moment in my academic career. The institute's emphasis on practical learning through actual projects and industry relationships left an indelible impression. The supportive professors and close-knit student group created an environment favorable to comprehensive growth.
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Aditya Anand
Reviewed in India on April 28, 2023
At IIM Kashipur, students get an overview of industry trends through application-based projects and assignments.
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Ashish
Reviewed in India on April 28, 2023
The university provides a ton of information not only through conventional learning methods but it also organizes many offline & online events for the personal growth of its students.
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Summary
IIM Kashipur
Student Reviews
3.8 out of 5
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