The Executive Development Development programs in Marketing at IIM Kashipur are tailored for working professionals, aiming to facilitate their engagement with the latest developments and progressions in the field. This equips them to confidently make decisions centered around branding within the organization. IIM Kashipur offers 2 specialisations in marketing- Managing Products and Branding, and Digital Marketing and Analytics. 

After completing this course, the participants will cultivate a profound understanding of the intricacies of product and brand development, influential factors in the realm of brand establishment, elements that both impede and enhance the branding process, the intersection of technology, digital transformation, and branding, concepts like Brand Architecture, Brand Salience, and Brand Resonance, and the strategic dimensions of Brand Strategy and Brand Management.

The delivery of the course is in a blended mode with online classes that are conducted live through a digital platform and in-person sessions on the campus of IIM Kashipur. Apart from the live online classes, there is a 2-day workshop conducted on-campus towards the end of the program. The live classes will be taught by the faculty of IIM Kashipur in real time. 

• Blended Learning for flexibility 
• Certificate from IIM Kashipur
• Hands-on Industry Exposure