How To Become A Advertising & Communication Manager [2025]

If you are someone who is driven by the thought of working on creative ideas to communicate your messages and reach out to masses, then a potent career for you to explore your skills is advertising.Advertising is a career subsumed under marketing, and advertising professionals work specifically on the planning, designing and execution of advertisements so as to spread a message or information to a large audience. Advertisements usually promote either a brand, a service or a specific product owned by an organisation. 

Advertising professionals are those who work in close coordination with other marketing professionals to create advertisements and align the communication with the brand’s and product’s messaging. They work on the creative subset of producing an advertisement or “ad” and can make use of numerous channels such as radio, television, digital media like social media, streaming platforms, posters, in-person ad campaigns and events, hoardings etc.

to spread their message. Advertising is a dynamic and evolving career field, given the current context of digitization of businesses.In this blog, we shall dive deep into the nuances of this field and explore the nature of this role, including the education required to start a career in advertising, its scope, opportunities available and so on.

Why Choose a Career in Advertising & Communication?

Now that we have a preliminary understanding around the nature of this career domain, it is worth taking a detailed look into some of the pros associated with this career.

This evaluation is important to guide the decision of whether one wants to venture into the field of advertising and communication as their profession:

• Creative Freedom: One of the prime reasons of this career being suitable for you is the creative freedom it provides to the professional. Advertising is a field which provides creative liberty and innovative, unique and catchy ideas are welcomed in this domain. If you are someone looking to enhance your creative streak and make use of it in your professional life, advertising can be the right career choice for you. 

• Impact on Audience: Advertising as a profession allows the professional to create a direct impact on their audience through their storytelling and campaign ideas, hence prpviding a channel to contribute to the shaping of audience perception and social perceptions at a holistic level. 

• Dynamic Working Environment: The field of advertising and communications is quite fast-paced and offers significant opportunities to explore diverse media to communicate your ideas to the audience, making the work exciting and engaging. 

• Scope for Appealing Compensation: Advertising and communications specialists can start off their career with decently high salaries, and as they progress to senior levels such as a directorial or producer level jobs, they can earn lucrative packages. Hence the earning potential in this field is also enhancing. 

• Expanding Industry: Lastly, another major reason for you to consider a career in advertising is the growing scope of the field. With channels like digital marketing taking centre-stage in the marketing ecosystem, advertising is also exploring new platforms, forms and media, providing greater exposure and scope for growth in the future. However, while there are certain major pros associated with a career in advertising and communication, one must also factor in aspects such as the potential work-life imbalance that is likely to result in this domain, the high competitiveness of the field, the risks of facing creative blocks in one’s career etc. while evaluating if it is the best fit for you. 

Roles & Responsibilities of an Advertising Specialist

An advertising and communications specialist or professional has responsibilities associated with the overall planning, scheduling, execution and further monitoring of advertising campaigns, ensuring in turn that the campaign’s messaging aligns with the brand’s tone and overall messaging.

Some details about key responsibilities one must look into in this field are given below:

• Conducting regular market research to identify market trenda, industry statistics and figures, consumer behaviour and needs, conduct competitor analysis etc. 
• Deciding upon the brand tone and messaging that must be communicated across campaigns to the audience and users.
• Brainstorming upon potential ideas of advertising a particular product or service, including the identification of the apt channels for the messaging. 
• Work closely with clients (internal or external) regarding their needs, goals and creation of the campaigns. 
• Working on strategizing on the advertising campaign–its various components such as ads, planning, scheduling, event management, identifying stakeholders and influencers to involve in the ads, execution of the campaign and metrics for its evaluation. 
• Working closely in content creation for the actual advertisements in terms of copywriting, scriptwriting and so on. 
• Working with multiple departments for budget and resources allocation for the advertising campaigns. 
• Helping in the seamless execution of advertising campaigns by effective collaboration with various stakeholders and teams. 
• Monitoring and evaluating the performance metrics of a particular campaign through the assessment of predecided performance indicators. 
• Working on building the overall brand tonality and reputation through press releases, media outreaches, opinion articles and so on. 
• Thus, it can be observed that the role of an advertising specialist encompasses holistic responsibilities surrounding the brand communication as well as overall production surrounding advertisements and campaigns. 

Key Skills Needed for Advertising & Communication

While communication skills and overall presentational skills lie at the core of the required skill areas for venturing into this profession, there are accompanying hard and soft skills which help an advertising specialist sail through this career more effortlessly. Mentioned below are a few such skill areas. 

1) Technical Skills & Knowledge to Succeed as an Advertising Specialist

Technical skills are functional skill areas which are needed to perform well on the core responsibilities on the job.

Certain crucial technical and hard skills needed to function well in this profession have been enlisted below:

Key Skills	Specifications
Digital Marketing	Knowledge of digital platforms and channels is important to leverage them for running advertising campaigns and spread brand awareness.
Copywriting	Effective copywriting skills help to write pieces that are impactful and persuasive, helping you create better brand and product recall among users and audience.
Market Research & Analysis	Analysing market trends, understanding the user psyche and knowing competitors’ business practices helps in leveraging data insights and further improving one’s own advertising strategy.
Presentation Skills	This skill, whether in creation of attractive presentations or pitching ideas and strategies to stakeholders, helps an advertising specialist to attain stakeholder buy-ins.
Ad Campaign Management	Having skills akin to project management in terms of the strategizing, planning, scheduling, execution and evaluation of advertising campaign is needed to achieve the desired outcomes from the campaign.
Multimedia Content Management	Tapping onn multiple channels and media for communication to enhance brand visibility and create user impacts require proficiency in managing and working with such diverse media assets.

2) Soft Skills to Succeed as an Advertising Specialist

There are certain key soft skills and interpersonal competencies which are important for the purpose of succeeding in the role of an advertising specialist, a few of which have been mentioned below:

Key Skills	Specifications
Creativity & Innovation	Having the skill to come up with innovative ideas, strategies and contextualising them in the market are important to drive compelling storytelling and create user impact through one’s advertising campaigns.
Emotional Intelligence	As an advertising specialist, a professional must possess emotional intelligence to connect with the audience and understand the implications of campaigns on the user psyche.
Time Management	This skill is essential in this career to effectively meet highly close deadlines as well as deliver quality results fo multiple simultaneous projects as well.
Communication Skills	Great communication skills in writing and verbal communication are important for all aspects of this role–presentation of ideas to clients, getting buy ins from stakeholders, creating impactful campaigns and so on.
Adaptability & Flexibility	Being adaptable in one’s approach of storytelling, aligning one’s messaging with different brand tones, adapting with market changes and so on require sufficient flexibility and adaptability in the person.
Networking & Relationship Building	Connecting with potential clients, peers in the industry, social media and digital influencers etc. are key to gaining industry insights and sealing contracts for various campaigns.

What are the Career Opportunities for Advertising & Communication (Types of Options available in Advertising & Communication)

When looking at the opportunities to explore in the advertising and communications domain, one can explore options based on the channel of communication to capture, such as in copywriting, social media production, digital marketing and advertisement and so on.Furthermore, there are options available to explore at the associate levels as well as managerial and directorial levels as one grows through the career. The field has ample opportunities in which the top advertising agencies, firms and big brands offer appealing compensation.Formally trained professionals can make earn lucrative salaries with a career in this domain with growing experience. Some of the most appealing career opportunities that one can consider exploring if they want to establish themselves in the field of advertising and communications have been listed below.

It is to be noted that the salary figures mentioned indicate approximate salaries as per latest market trends and are liable to changes:

Career Option	Average Salary (Per Annum)
Advertising Manager	INR 5,04,000
Advertising Copywriter	INR 3,64,000
Promotions Manager	INR 6,00,000
Digital Marketing Manager	INR 6,50,000
Brand Manager	INR 8,50,000
Communications Manager	INR 9,18,000
Multimedia Content Creator	INR 3,50,000
Art Director	INR 7,12,000
Social Media Marketing Manager	INR 3,50,000
Creative Director	INR 13,00,000
Market Research Analyst	INR 4,00,000

Career Analysis: Scope of Advertising and Communications

If you are an aspirant looking to develop or start your career as an advertising professional, then exploring various facets of the career, including the industry trends in the profession, the scope for growth in the field and the average financial investments in terms of course fees required in the field. Such insights have been provided further.

Demand for Advertising Specialists : Industry Trends

Advertising and communication is an inherently dynamic field experiencing continuous evolution, and with the turn of the decade marking leaps and bounds of digitization, the field has seen some significant changes.

Presented herein are some of the key insights related to the industry trends in advertising and communication:

• Some of the major industries wherein advertising professionals are hired in large proportions include the FMCG sector, the e-commerce and the telecommerce domain, with major advertising spends in their budget allocation. 
• Some of the key skills in demand in this career domain are digital marketing, proficiency in using AI tools, content creation, content writing and copywriting, market analysis etc. 
• Data analytics is a major skill area coming up to be in demand in advertising as channels like personalised advertising, programming advertising etc. are coming up in the e-commerce domain as major types of advertising. 
• Digital advertising is coming up as the forerunner among the domains of advertising. For instance, it has been estimated to grow up to include as much as 55% of the total ad expenses.
• The scope for growth in earning potential for individuals in this field is massive as they can experience a hike of upto 6 times over their career in addition to gathering immense exposure. 

Fees & Cost Involved in Becoming an Advertising Specialist

There are a multitude of educational options in this field. While pursuing a course in the specific specialisation of advertising is beneficial to give your career a kickstart, one can also consider related specialisations like journalism, mass communication, digital marketing, branding, public relations and so on. These courses are available in the form of UG and PG degrees, PG diplomas and short term certifications as well. 

The overall financial investment one is required to put into a course in this field depends on a number of factors including those like the institution chosen (private versus public), the level of the course (undergraduate versus postgraduate) as well as the mode in which one pursues the course (e.g. online versus regular versus distance). Some of the most common courses available in the field of advertising and communications along with their approximate fee range have been mentioned below. 

Advertising & Communication Courses	Approximate Course Fees
Online BBA in Advertising & Marketing	INR 80,000
Online B.A. in Journalism & Mass Communication	INR 1,50,000
Online MBA in Advertising & Branding	INR 5,00,000
Online MBA in Marketing Management	INR 3,50,000
Online BBA in Marketing	INR 1,50,000
Online BBA in Digital Marketing	INR 2,70,00
Online M.A in Journalism & Mass Communication	INR 2,00,000
Online B.A. in Journalism & Mass Communication	INR 1,50,000
Online PG Diploma in Digital Marketing	INR 80,000
PG Diploma in Advertising & Public Relations	INR 10,00,000

Career Growth Trajectory of Advertising & Communication

The graph highlighting the growth trajectory of a professional’s salary in this career shows an appealing positive slope, indicating the potential for experiencing significant growth with due experience. The figures indicated herein reflect current trends of salary growth as an advertising specialist in India.

Career Navigator: What Course to Pursue for a Career in Advertising & Communication?

If you are considering exploring a career in the field of advertising and communications, then there are some degree courses at both the undergraduate and postgraduate levels which provide a specialisation in advertising. Additionally there are a number of courses such as diplomas and certifications which provide a shorter duration of thorough educational experience in advertising and related fields like PR, mass communication etc. 

To start a career in this domain, one can take up an undergraduate degree in the specialisation and start further with exploring professional opportunities. Another alternative career trajectory is to take up any undergraduate Bachelor’s course and further pursue a PG degree, diploma or professional certification. Students with any educational background at the school level can consider a career in advertising. The details of the career trajectory in this field have been mentioned below.

There are a number of prestigious and well-accoladed colleges and public institutions which offer thier educational courses in the field of advertising and communications. A number of these top institutions have also been accredited by bodies such as UGC-DEB and other accrediting bodies to offer courses in the online learning mode in this specialisation. Some of these prestigious institutions are mentioned below. 

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Conclusion 

As explained through this blog, advertising and communication are quite appealing fields that bring together creative ideation as well as the marketing skills of a professional to bring mass influence on branding and customer perception. This field offers appealing compensation, dynamic opportunities for exploration as well as exposure to various media forms. As a result, it can be an appealing and fulfilling field for individuals having a creative streak and wish to put their skills of impression creation to use.