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Online BBA in Advertisement and Marketing
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Updated at : September 30, 2024DOWNLOAD E-BOOK
Online BBA in Advertisement & Marketing
Online BBA is an undergraduate course in the commerce and management domain and it can be pursued with different specializations including BBA in Advertisement and Marketing. Online BBA in Advertising and Marketing is just a 3-year dual specialization degree that you can pursue in the online mode from top-notch universities. This program focuses on a combination of learnings of advertisement, marketing, and related subjects. In this program, students learn about consumer behavior, brand management, strategic communication, etc.Watch Video
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Online BBA in Advertisement and Marketing Program Overview
The online Bachelor of Business Administration program is a well-known program that helps students develop skills required for managing businesses or to pursue their management career ahead. Online BBA in Advertising and Marketing is a job-oriented program that inculcates marketing and advertising skills among students.
Online BBA in Advertising and Marketing is a very suitable course for marketing enthusiasts and it also helps those working professionals who started their career early and are now willing to get a specialization in advertising and marketing. The subjects that are included in the online BBA in Advertising and Marketing are circled marketing strategies. In this program, you will study both the core subjects that are common for all online BBA students and also electives in advertising and marketing such as advertising principles, market research, consumer psychology, and digital marketing strategies.
Some of the key features of the BBA online program in Advertisement and Marketing are flexibility and convenience, students do not need to travel to college, and learning at selected schedules at their own pace is more convenient for students. Moreover, online programs are more cost-effective, the program fees are less, and traveling and staying costs are also eliminated. Moreover, students get the choice to select a university from anywhere in the world, which increases the overall learning experience and helps students to get better at multiple soft skills such as communication, leadership, etc.
Online degrees are UGC approved which means completing this program from a government-approved university will be accepted everywhere and allow students to apply for jobs at any top company in the world. Placement will be based on skill and knowledge not based on the mode of degree.
Why Pursue an Online BBA in Advertisement and Marketing
For students who are interested in subjects like advertising and marketing and are not able to give a full-time commitment to the program, an online course would be ideal for them as this program provides flexibility in the schedule of the classes and also in the total duration of the program. Moreover, the curriculum design is rigorous and dynamic and includes applied research and relevant topics, which puts online degree students ahead of regular degree students. By completing this program students can get placed in top roles in the marketing and advertising field.
Who Should Pursue Online BBA in Advertisement and Marketing
Anyone interested in advancing their skill and achieving a successful career in advertisement and marketing can start their journey by pursuing an Online BBA specialization. There are no age restrictions to join the program candidate of any age can apply and achieve their goals. Some examples of who can pursue online degree specializations:
- High School Graduates
- Aspiring Marketers
- Working Professionals
- Home Makers
- Freelancers
- Entrepreneurs
When Should I do Online BBA in Advertisement and Marketing
There is no perfect time to enroll in the program, candidate at any age, and at any stage of their professional or academic career can apply for the program and fulfill their goals. However, getting this degree as early as possible would provide more benefits as you have later other options like pursuing a master's and eventually having a fast-track career ahead. Working professionals also can apply for the program while committed to full-time jobs.
Key Highlights of Online BBA in Advertisement and Marketing In India
- Online BBA in Advertising and Marketing includes concepts like principles of management, marketing management, and so forth.
- The duration of an online BBA in Advertising and Marketing is 3 years and the curriculum is divided into 6 semesters.
- Working professionals who are willing to start their careers in marketing can pursue this online course.
- The program offers flexible timing and an online learning management system to students.
- The average academic fee of an online BBA in Advertising and Marketing is between 1-2 Lakhs INR.
- In this program, students learn about consumer behavior, brand management, strategic communication, etc.
- Students do not need to travel to college, and learning at selected schedules at their own pace is more convenient for students.
- Students get the choice to select a university from anywhere in the world.
- Online BBA in Advertisement and Marketing is UGC approved which means completing this program from a government-approved university will be accepted everywhere and allow students to apply for jobs at any top company in the world.
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Online BBA in Advertisement and Marketing Course Subjects/Syllabus
In the first two semesters, you study the core subjects that are common for all BBA students from any specialization. You will get elective subjects in the last 4 semesters of the program. You can check the subjects of online BBA in Advertising and Marketing in the table below:
|
1st Semester |
2nd Semester |
||
|
S.N. |
Subject title |
S.N. |
Subject title |
|
1 |
Microeconomics |
1 |
Principles of Management |
|
2 |
Business Mathematics and Statistics |
2 |
Financial and Management Accounting |
|
3 |
Basic Accounting |
3 |
Marketing Management |
|
4 |
Human Resource Management |
4 |
Advanced Accounting |
|
5 |
Communication Skills |
5 |
Computer Application to Management |
|
3rd Semester |
4th Semester |
||
|
S.N. |
Subject title |
S.N. |
Subject title |
|
1 |
Banking |
1 |
Research Methodology |
|
2 |
Logistics and Supply Chain Management |
2 |
Compensation Management |
|
3 |
Indian Economy |
3 |
Commercial & Company Law |
|
4 |
Rural Marketing |
4 |
Organization Behaviour |
|
5 |
Electives |
5 |
Elective 2 (Group A/B/C) |
|
5th Semester |
6th Semester |
||
|
S.N. |
Subject title |
S.N. |
Subject title |
|
1 |
Market Research |
1 |
Corporate Strategy |
|
2 |
Entrepreneurship Development |
2 |
Financial Services and Markets |
|
3 |
Industrial Field Report |
3 |
Consumer Behavior |
|
4 |
Digital Marketing |
4 |
Industrial Relations and Labor Laws |
|
5 |
Elective 3 |
5 |
Elective 4 |
Online BBA in Advertisement and Marketing Eligibility & Duration
The candidates who are willing to take admission to the online BBA in Advertising & Marketing must have a look at the eligibility criteria that they need to fulfill for successful admission:
- 10+2 or equivalent with a minimum percentile from a recognized board
- Students who passed 10+2 from any stream are eligible to apply.
Duration- Online BBA in Advertising and Marketing is a 3-year undergraduate degree program that is divided into 6 different semesters. Some universities provide a maximum of 5 years for students to complete the online program. Hence, this is the reason that online programs are extremely flexible and are suitable for working professionals.
Skills Required for Online BBA in Advertisement and Marketing
- Creative Thinking: The ability to generate innovative and creative ideas for marketing campaigns is crucial for better results in this field.
- Analytical Skills: Understanding and analyzing market trends, and campaign performance requires strong analytical skills.
- Communication Skills: Effective communication is essential for creating compelling marketing messages and collaborating with teams and clients.
- Strategic Thinking: The ability to develop and implement long-term marketing strategies that align with business goals is a key skill.
- Problem-Solving: faces challenges in campaign execution, and problem-solving skills are necessary to navigate these issues.
- Time Management: Managing multiple projects, campaigns, and deadlines requires excellent time management skills.
- Adaptability: The marketing field is constantly evolving, so the ability to adapt to new trends, is important.
Recommended Books
|
Book Title |
Author |
|
Contagious: How to Build Word of Mouth in the Digital Age |
Jonah Berger |
|
Building Strong Brands |
David A. Aaker |
|
Influence: The Psychology of Persuasion |
Robert B. Cialdini |
|
Made to Stick: Why Some Ideas Survive and Others Die |
Chip Heath and Dan Heath |
|
The New Rules of Marketing and PR |
David Meerman Scott |
|
Blue Ocean Strategy |
W. Chan Kim and Renée Mauborgne |
|
Principles of Marketing |
Philip Kotler and Gary Armstrong |
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Program Fees for Online BBA in Advertisement and Marketing
Starting at ₹ 6,776/month
Program Fee: ₹80,100 - ₹80,100
Low Cost EMI Available
Recommended
The total academic fee of the program is between INR 1 Lakh to INR 2 Lakh. However, the academic fee differs according to the university and it is recommended to check the fees of the universities that are offering this course.
Online BBA in Advertisement and Marketing Admission Procedure
The admission procedure is different by universities but all the online universities will give you the option of online admission. You can check the steps to take online admission to the online BBA in Advertising & Marketing:
- Go to the university's official webpage (the university to which you are willing to take admission).
- Register as a new user and fill out the application form with your information.
- Submit the necessary documents along with the application form and registration costs.
- Submit your academic fee using any of the payment methods listed on the website in the next step.
- Finally, you will receive a confirmation email with your student enrollment number/student number.
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Other Specializations for Online BBA in 2024
Education Loan/EMI Facilities for Online BBA in Advertisement and Marketing
Many Universities offer Educational Loan/ EMI facilities for students, which allow them to pay fees in monthly installments which is more easier and convenient for lower-middle-class families. No-cost EMI fasciitis can be availed from credit cards of all major banks of India such as HDFC, ICICI, Kotak, SBI, etc.
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Is Online BBA in Advertisement and Marketing Worth it?
In this digital age, where marketing is the most important aspect of businesses achieving the degree conveniently and flexibly, at an affordable cost, and most importantly in a more focused learning environment would be worthwhile. This degree is valid everywhere if achieved from recognized universities, after completing the course you can apply for top roles of management in the private sector, and also can apply for government job exams. There is always an option open up for postgraduation, which you can decide to do online or in regular mode.
Features like multiple learning resources make the learning more vast and interactive for students, the online program faculty are also equally qualified and most same as regular, which commits to quality education in the program.
College Vidya Advantages
Job Opportunity after Online BBA in Advertisement and Marketing
After the completion of a BBA in Advertising & Marketing, students can pursue a career in the branding & marketing field. You can check the potential job prospects that are available to you after pursuing this course:
|
Job Roles After Online BBA in Advertisement and Marketing |
||
|
Marketing Research Analyst |
Brand Manager |
Product Manager |
|
Digital Marketing Manager |
Public Relations Specialist |
Marketing Executive |
Top Recruiters for Online BBA in Advertisement and Marketing
In this modern age, students get jobs based on their skills and subject expertise, top recruiters hire candidates who can add value to the company, it doesn’t matter mode of degree is online or regular. Some of the top hiring companies for online BBA advertising and marketing graduates are ITC, Flipkart, Cognizant, etc.
Our students work at
Amazon
Dunzo
Flipkart
H&M
KPMG
Microsoft
Reliance
Hindustan Unilever Limited
Let's clear up some doubts about Online BBA in Advertisement and Marketing
Yes, this program in UGC-DEB approved, completed from a recognized university will be valid.
The duration of the online BBA in Advertising & Marketing program is 3 years and the curriculum is divided into 6 semesters. However, many online universities also offer two years extra to finish the program.
The average academic fee of an online BBA in Advertising & Marketing is INR 1L- INR 2L.
The candidates must be 10+2 pass-outs from a recognized board in any stream to be eligible for the course.
The program is not offered by many universities in India as of now. But you can pursue the course from universities like Chandigarh University in distance and online mode. You can find all the details about the university on College Vidya in the “Top Universities” section.
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