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Introduction of Online/Distance PGDM in Marketing Management
In the last few years, Marketing has grown at a fast pace in every industry around the world. As we all know that the concept of marketing is not new and all kinds of businesses and sectors cannot become successful without proper marketing.
So, if you want to enter the industry and become a professional in advanced level marketing then, the course of post-graduate diploma in marketing management is the best program for you. Along with this, the market has seen an exponential rise in the field of Marketing and its career aspects.
The structure of the PGDM course is quite interesting and it is very beneficial for the students who could not take admission in MBA and want to qualify a postgraduate degree in marketing.
There is a huge career scope for the students who want to earn a postgraduate degree and also want to continue their jobs. The option of Online and distance learning is also available for the PGDM course of marketing management. So, if you are thinking of admission in this course then, you will definitely not regret and will surely get a successful career after the completion of this course.
Students are also provided training during the course that helps them to explore various marketing techniques and to understand the concept of global and regional markets. PGDM in marketing management is a good option for the students who want to pursue their higher studies in marketing management.
College Vidya is an online and unbiased platform that is whole-heartedly dedicated in the field of online and distance education available for the students. It is the most suitable platform for aspirants who want to find out the best online/distance education courses and are interested in taking admission in top colleges offering online/distance courses.
Here in this article, we are going to discuss the course of online/distance Post-Graduate Diploma (PGDM) in Marketing Management offered in various specializations from online and distance learning education. Later, in this blog, you will get to know all the basic and important details about the PGDM Marketing Management course like the eligibility criteria, subjects, course duration, fees structure, top colleges, syllabus, salary, and job prospects, and many more.
Please note that there are few major differences between online & distance education, thereby they are not the same.
– Major differences between them are: NAAC, UGC & NIRF approvals are needed for Online universities whereas UGC-DEB approvals are needed for distance universities.
– Secondly, the examination mode differs, in online mode you give examinations online, in distance mode you give examinations by going to the examination center.
– The third difference is its learning mode, online universities will have LMS (Learning Management System) whereas distance universities will have textbooks sent to you.
*Syllabus, duration, eligibility & job opportunities will remain the same but only fees might differ.
What Is Online/ Distance PGDM In Marketing Management?
The course of PGDM in marketing management is a 2 yearly program of post-graduate level that is attracting many students recently in the field. Students who want to enroll themselves in this course should know that the course of Post-Graduate Diploma (PGDM) in Marketing Management is also available in online & distance education mode.
Candidates who want to take admission in the PGDM course must have completed their bachelor’s degree in any specialization from a recognized board/University. The course structure of Post-Graduate Diploma (PGDM) in Marketing Management is very interesting and it has 4 semesters in total that are designed to give the maximum knowledge for the students in the new marketing stream.
So, once you have completed your graduation and want to make your career in the marketing field then, you should definitely opt for PGDM in Marketing Management from online and distance education. The syllabus of marketing management helps the students to explore the marketing skills and get the knowledge of product management, market research and consumer trends.
Details of Online/ Distance PGDM In Marketing Management
In the table below, we are mentioning the highlights of the online & distance course of PGDM in Marketing Management. You can get all the basic and specific details of the course here and also can get an idea about the course. Have a look at the table:-
| Course Level | Postgraduate |
| Duration | 2 years |
| Examination Type | Semester System |
| Eligibility | Graduation degree in any stream with a minimum of 50% aggregate score. |
| Admission Process | In various recognized universities, there are entrance tests held followed by an interview to judge the eligibility of the candidate seeking admission. |
| Course Fee | INR 75,000 to 2.2 lakhs |
| Average Starting Salary | INR 2 to 15 lakhs |
| Top Recruiting Companies | Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc. |
| Job Positions | Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc. |
Eligibility For Online & Distance PGDM Marketing Management
The course of the post-graduate diploma is available for the students who want to establish their career in the management field. Online & Distance PGDM course allows the students to continue their jobs along with their higher studies.
So, if you are also looking forward to taking admission in this program but somehow have confusion regarding the eligibility criteria, then, do not worry! You will get all the details about the eligibility criteria of the distance & distance PGDM in Marketing Management course from a recognized university.
So, for all the candidates who want to enroll themselves in this online and distance PGDM in Marketing Management course, then you need to fulfill certain eligibility criteria as specified below. So, here you can have look at the mentioned details about the eligibility criteria to take admission in the PGDM marketing:-
- Candidates who have passed their bachelor’s degree with an average of 50% marks from a recognized university are eligible for the distance/online PGDM program.
- Students who have passed their graduation in any specialization are eligible for the post-graduate diploma in marketing management.
- Students who want to gain advanced knowledge in the specialization of marketing should definitely apply for a distance/online course of PGDM in marketing.
- Working professionals who want to gain a post-graduate online/distance education degree side by side with their jobs can also apply for this course.
Syllabus For Online & Distance PGDM Marketing Management
The syllabus of PGDM is very interesting and includes some advanced level subjects as well. We are providing the syllabus of Online/Distance PGDM in Marketing Management to give you an idea about the course subjects & course curriculum of the program.
You can have a look on the syllabus of PGDM in Marketing Management in online and distance education given below:-
| Semester – 1 | Semester – 2 | Semester – 3 | Semester – 4 |
| Principles of Management | Strategic Management | Marketing Research | Product / Brand Management |
| Financial Accounting | Cost Accounting | Consumer Buyer Behavior | E-Commerce |
| Fundamentals of Communication and Interview Preparation | The Integrative Manager | Advertising and Sales Promotion | Internet Marketing |
| Human Resource Management | Innovation Management | Distribution Management | Social Media Marketing |
| Marketing Management | Mastering The Interview and Networking Skills | CRM | Project |
| Managerial Economics | Elective Project | Marketing Finance | — |
Subjects of Online/Distance PGDM In Marketing
In the course of online/ distance PGDM in Marketing Management, you will get to study various new and interesting subjects. We are providing a list of some of the important courses in the PGDM program of marketing management. Have a look on the subjects here:-
| Marketing strategies | Business planning | Strategic Marketing | Sports and Tourism Marketing |
| Rural Marketing | Service Marketing | Sales and Distribution Management | Product and Brand Management |
| Marketing Research & Pricing Management | Marketing Metrics for Marketing Performance Evaluation | Marketing Engineering | Marketing Decision Models |
| Internet Marketing | International Marketing | Competition and Globalization | Business-to-Business Marketing |
| Advertising and Sales Promotion | Marketing Management | — | — |
Top Universities Online/Distance PGDM In Marketing Management
There are various universities that are coming with the courses of PG diploma in Management in various specializations in online and distance learning. Currently, there are many colleges that are providing the best post-graduate level courses in the field of marketing and other management subjects.
Candidates should try reserving a seat in the top colleges to get the maximum advantage of the course and the university offering it. If you will pass the degree of PGDM in marketing management from a reputed college then, there are more chances for you to have a great future ahead.
However, there are hundreds of choices available in the management sector & it is quite difficult to choose the most suitable college for them. Therefore, we are listing out the best colleges that are offering the course of online and distance PGDM in Marketing Management here:-
| S.No. | Name of Institute | City |
| 1. | Asia Pacific Institute of Management | New Delhi |
| 2. | Narsee Monjee Institute of Management Studies (NMIMS) | Pune |
| 3. | Acton Business School | Maharashtra |
| 4. | IIKM Business School | Calicut |
| 5. | Bangalore University | Bangalore |
| 6. | Skyline Business School | Delhi |
| 7. | Advanced School of Management | Delhi |
| 8. | Aligarh Muslim University | Aligarh |
| 0. | Annex College of Management Studies | Kolkata |
| 10. | Arunachal University of Studies | Arunachal Pradesh |
| 11. | Assam University | Assam |
| 12. | Aurora’s Business School | Hyderabad |
| 13. | Awadhesh Pratap Singh University | Madhya Pradesh |
| 14. | Balaji Institute of International Business | Pune |
| 15. | Avagmah Business School | Bangalore |
| 16. | Bharati Vidyapeeth University | Pune |
| 17. | Birla Institute of Technology | Ranchi |
| 18. | Lovely Professional University | Jalandhar |
| 19. | Institute of Management Technology | Ghaziabad |
| 20. | GL Bajaj Institute | Mathura |
| 21. | Biztech Management School | Kolkata |
Average Salary of Online/Distance PGDM Marketing Management
After the completion of the post-graduate diploma degree in Marketing Management from online and distance education, you will surely get your dream job in the field of marketing management.
Candidates should know about the salary packages and career aspects before locking their choice of choosing the PGDM Marketing Management program for their higher studies. If you have qualified for your PGDM online/ distance degree from a recognized university then, you will get a job with a reasonable salary package.
The average salary offered to a PGDM degree holder in the marketing management field is between Rs.3 lakhs to Rs.10 lakhs per annum. Also, your experiences in the field also play a crucial role in your salary package. If you have good field exposure then, you will surely get some additional benefits.
Career Options After Online/Distance PGDM Marketing Management
If you are looking forward to making your career in the marketing field and want to become an established manager in marketing then, here we are going to discuss all the major career aspects related to the course of PGDM in Marketing Management.
Once you have passed the post-graduate degree in marketing management from online and distance learning then, this is the right time for you to grab an amazing career opportunity to move ahead in your career. So, if you are really looking forward to moving along with your career then, you need to search for the best jobs available in the marketing industry.
There are many career prospects that are available for PGDM degree holders in the field of marketing sectors. Here’s the list of job options available after completion of online/ distance PGDM in marketing management:-
| Market Research Analyst | Business Development Manager |
| Brand Manager | SEO Manager |
| Media Planner | Campaign Manager |
| Advertising Manager | Marketing Manager |
| Communications Manager |
Consumer-Relation Manager/Relationship Manager
|
| Category Manager | Sales Manager |
Benefits of Online/Distance PGDM Marketing Management
Here, we are mentioning some of the advantages of a post-graduate diploma in marketing management that is available for the students after the completion of their graduation degree. The degree of PGDM in Marketing with Online/distance education comes with various benefits. You can have a look at the benefits here as we have mentioned the main benefits of the course below in this blog. Have a look at the major benefits that are given below:-
- Proper Time Management: The course of Distance/Online PGDM in marketing management is one of the time-effective courses that help you to save your time as there is no need to attend regular classes when you have taken admission in the Online/distance PGDM course. Also, you can maintain flexibility in your timetable and utilize your time in gaining some field experience.
- Upgradation in Educational Technology: In recent times, there has been a growth in the online education policy. Online education has been accepted and offered by various Distance and Online education colleges that are coming up with full facilities of online education. Distance Education has recently been also developed as the online education system.
- Cost-Effective Course: As we have discussed that the fee structure of the Online/distance PGDM in marketing management is not so expensive. In India, the fees of online and distance courses are quite affordable in prices and most of the population can afford them
- Industry-relevant curriculum: Since the online and distance PGDM in the marketing management program is a management course that includes study of all the advanced and basic marketing subjects, this will provide full exposure to the curriculum, of course, that will help them in the industry.
Conclusion
So, this is all about the course of PGDM in Marketing Management from Online and distance education mode. Hopefully, you will get all the essential information about the PGDM program as we have tried including all the necessary details about the PGDM program for the students as well as working professionals. This course provided various opportunities for the students who look forward to beginning their careers in the field of management.
We hope that you will get all the necessary information in this blog and will follow the path that will help you achieve your career goals. Now, it’s your time to take admission in the online and distance PGDM in Marketing Management from Online/distance learning and establish a good career.
