MBA is a professional postgraduate degree that is offered in various specializations among which an MBA in Marketing is among the best choices for candidates with a fruitful career ahead. The MBA in Marketing entitles candidates to a vast number of job opportunities and better future aspects.
Further in this blog, every minute detail about the MBA in Marketing program is explained briefly to guide you with a clear vision of the whole concept of an MBA in Marketing.
What is Marketing?
Marketing is an ancient practice carried out since the Old Age era and with the passing of time and decades, it has formed a well-structured aspect and is known as one of the best practices in the professional world.
Marketing can be defined as the activities performed by an organization to promote its products and services to increase its sales and make buyers aware of their distinctive approach and product.
Every business corporation needs to have a well-planned and strategic marketing approach to survive in today's competitive world.
What is an MBA in Marketing program?
The Master of Business Administration in Marketing is a professional 2 year postgraduate degree program designed to offer a dedicated career path for students willing to pursue a professional career in the marketing domain.
The MBA in Marketing program consists of a detailed structure and includes business-relevant marketing subjects and aspects to ensure a successful career in the marketing industry. Students Also Enrolled | Online MBA Program In Marketing Management!
There are further various important areas under the MBA in Marketing course that have the sole motive of guiding students in developing entrepreneurial, leadership, and managerial qualities.
The program includes advertising, operations management, communication, market research, brand management, and multiple essential areas of knowledge that are required to stand out in the global competitive marketing world.
Modes of an MBA in Marketing course
An MBA in Marketing course is offered in multiple modes of learning and students can opt for the most suitable and preferred learning mode as per their requirements and needs. The major delivery modes of an MBA in Marketing are listed below:
- Full-time: A full-time MBA program is an on-campus program under which students are required to maintain the minimum criteria of their attendance that consists of physical contact classes. An MBA in Marketing through full-time learning mode is also known as the traditional or regular MBA program.
- Part-time: A part time MBA program is offered through a blended learning mode under which students are required to attend the on-campus physical contact classes conducted on weekends by the university.
- Online: An Online MBA is delivered through a virtual interactive mode where students can remotely pursue their program from any corner of the world without attending any physical classes.
- Distance: A distance MBA program is a blended learning program under which the university provides students with their study material. The students are on their own to prepare for the program and study at their own pace but for the term-end examinations, they have to visit the study center allotted to them.
Why Choose an MBA in Marketing Over Other MBA Specializations ?
The Marketing industry is in its booming phase and it is quite evident that every business organization requires marketing to make it survive. This makes it a huge and prominent player in the current global market that does not have a shortage in employment numbers.
The MBA in Marketing has enormous job opportunities in its field as compared to other specializations offered under the MBA program.
The program also offers a high ROI (Return on Investment) although a candidate must have an in-depth grasp of knowledge to acquire a decent job role in the marketing industry.
Types of MBA in Marketing Courses
The MBA in Marketing is an individual program with a similar curriculum but the program is distinguished in the delivery methodology of the program.
The MBA in marketing program is delivered through 4 major types, namely:
- Regular MBA In Marketing : A full-time residential MBA in Marketing program is considered to be traditional. The regular MBA program is an on-campus program and it is mandatory to qualify entrance exam or admission test to enroll in the top universities.
- Part-time MBA In Marketing : A part-time MBA in Marketing program is less competitive as compared to a full-time MBA program. It is mandatory required to attend weekend physical on-campus classes and are required to appear for the admission test as well.
- Online MBA In Marketing : An online MBA in Marketing is a full-fledged online learning program that is delivered through a virtual learning platform and there are no physical contact classes. The majority of universities accept direct admission for Online MBA in Marketing programs.
- Distance MBA In Marketing : A DIstance MBA in Marketing program does not involve any online or physical classes. Meanwhile, students are provided with self-learning material and are on their own to prepare for the exams.
*As per the guidelines circulated by the University Grants Commission, every type of MBA in Marketing program is equally credible and valid as a regular MBA degree program. Whereas, an Online MBA in Marketing program is specially designed for working professionals and allows them to maintain a better work-life balance while managing their studies and professional work as well.
Why MBA In Marketing Programs Online?
There is no doubt that a regular MBA in Marketing is among the best options but there are various students who are facing financial constraints, lack of availability of resources, indulged in professional work, and various other problems.
These hindrances suppress the will to pursue higher education among these students but an online MBA program has become a boon for them due to its various benefits.A few points that will make you consider an Online MBA in marketing program:
- The Online MBA in marketing program is cost-effective making it highly affordable and pocket-friendly as compared to a regular MBA program.
- An Online MBA in Marketing follows a full-fledged online learning methodology making it an absolutely flexible program and an ideal choice for students from remote areas.
- Students from the working class who are looking for advancement and better job opportunities can opt for an Online MBA in Marketing program that offers better work-life balance and flexibility allowing them to earn a postgraduate degree without hampering their work schedule.
- As per the guidelines circulated by the University Grants Commission (UGC) an online MBA degree holds the same value, credibility, and recognition as a regular full-time MBA degree.
MBA in Marketing components, syllabus, and subjects
The syllabus of the MBA in Marketing course comprised core subjects of the marketing industry that are essential to becoming a successful professional marketer.
The curriculum for MBA in Marketing remains the same for the initial year among every specialization and students are required to select their elective subjects for their 3rd and 4th semester.
A brief overview of the syllabus of the MBA in Marketing program is listed below :
|
First Year Syllabus ` |
|
| Semester I | Semester II |
| Management Concepts | Accounting for Managerial Decisions |
| Business Environment | Computer Application -I |
| Managerial Economics | Sales Management |
| Statistical Analysis & Operations Research | Consumer Behaviour |
| Financial and Cost Accounting | Agricultural and Rural Marketing |
| Financial Management | Marketing Research |
| Marketing Management | Advertising Management |
|
Second Year Syllabus |
|
| Semester III | Semester IV |
| Corporate Strategy | International Business |
| Retailing | Strategic Management |
| Entrepreneurship Development | Logistics and Supply Chain Management |
| Service Marketing and CRM | Legal Aspect of Business (S) |
| Product and Brand Management | Management Information System |
| E-Commerce | Industrial Marketing |
The above-listed syllabus is generic for an MBA in Marketing, to dive deep into the marketing aspects of the syllabus the main subjects of the program are mentioned below:
| First Year Subjects | Second Year Subjects |
|
|
MBA In Marketing Project Topics & Ideas
As with other regular full-time MBA programs, students enrolled in an MBA in Marketing program are required to submit a research project at the end of their program.
The project work is one of the most important components of the syllabus of an MBA program and it is mandatory for every student to submit it, in order to complete their program.
In an MBA in Marketing program, the project work determines the knowledge acquired by the student throughout their program and whether they are able to apply the theoretical techniques and practical experience in real-world scenarios.
A student must be cautious before finalizing their project topic as the topic must align with their preferences and likes for better in-depth research aspects in the research area.
Students must ensure that their chosen project topic is relevant to the opted specialization of their MBA program as students enrolled in MBA Marketing are required to go for a topic that falls under the marketing domain.
A few project topics that align with the MBA in Marketing program are listed below:
- Building Brand Awareness
- Study on marketing mix & competitive analysis
- Online Customer Acquisition Strategies
- Use Of Artificial Intelligence In Marketing
- An Analysis of the Evolution of the Automobile Industry in India
- Consumer satisfaction with online shopping portals
- Artificial intelligence in digital marketing
- Consumer Behaviour Analysis
- Marketing and Brand Management
- Sustainability and Corporate Social Responsibility
- A Study On Creativity In Advertising
Above mentioned project ideas can be edited as per the requirements and ideation of students. Marketing is a diverse aspect with dynamic approaches, students can choose any relevant topic according to their preferences.
If you are having any confusion in finding out the niche for your topic, here are some suggestions to guide you in opting for the best fit and right project in MBA Marketing:
- Go through the current market and industry trends relevant to the marketing domain. This will help you collect data easily, you can figure out current challenges faced by business corporations and and address them with some ways to prevent or overcome them in your project.
- Figure out your objective first, before initiating your project go through your whole program and figure out what will be the most suitable objective to showcase all the understanding and knowledge acquired during the program. The objective must reflect the program and it will help in better time management and optimum utilization of limited resources.
- Always check for the availability of an adequate amount of information and data as per the requirement of your project topic. This assists in a perfect flow of preparation for your project.
What are the Eligibility Criteria to enroll in an MBA in Marketing?
Students who are willing to enroll in an MBA in Marketing program are required to fulfill the admission requirements and eligibility criteria of the program according to the university chosen by them.
For a general overview of the eligibility criteria of the program, a few key admission requirement criteria are listed below:
- The applicant must have completed a bachelor's degree in any stream.
- The graduation has just been completed from a valid and recognized university.
- A minimum of 50-55% aggregate marks must be scored in the undergraduate degree program.
- A relaxation of 5% is given to candidates from reserved categories under the minimum marks criteria.
- Candidates are required to have a valid score in the entrance exams like NMAT, CMAT, CAT, XAT, or other relevant examinations.
What are the Eligibility Criteria to enroll in an Online MBA in Marketing?
Working professionals or students who are willing to pursue an online MBA in Marketing program are required to go through the below-listed generic admission requirements and eligibility criteria of the program:
- The applicant must have completed a 3 year bachelor’s degree in any stream.
- The graduation must be completed from a credible and recognized university.
- The majority of universities accept direct admission for online MBA programs and there is no need to appear for an entrance exam or admissions test.
Note: Students interested in pursuing an online MBA are advised to visit the official website of their preferred university to get updated details about the eligibility criteria of their preferred specialization under the Online MBA program.
MBA Marketing Entrance Examination
Several examinations are conducted on national, state, and university levels that help students get enrolled in their preferred institute.
A few majorly considered entrance examinations for MBA in Marketing courses are listed below :
- NMAT
- CMAT
- MAT
- XAT
- CAT
- SNAP
- IIFT
- MICAT
- ATMA
Cutoffs for MBA in Marketing program
|
Institution/University Name City of the college |
CAT Cut-off |
||||
| Cut-off For Year 2024(Estimated) | Cut-off For the Year 2022 | Cut-off For the Year 2018 | Cut-off For the Year 2017 | ||
| Indian Institute of Management, Ahmedabad | Ahmedabad | 99 – 100 | 99 – 100 | 81.53 | 100 |
| Indian Institute of Management, Bangalore | Bangalore | 99 – 100 | 99 – 100 | 90 + | 92.48 |
| Indian Institute of Management, Calcutta | Calcutta | 99 | 99 | 95 + | - |
| Indian Institute of Management, Rohtak | Rohtak | 95 | 92 – 94 | 90 + | 96 |
| Indian Institute of Management, Kozhikode | Kozhikode | 97 – 98 | 97 – 98 | 95.5 | 94.82 |
| Indian Institute of Management, Lucknow | Lucknow | 97 – 98 | 97 – 98 | 90 + | - |
| Indian Institute of Management, Indore | Indore | 97 – 98 | 97 – 98 | 90 | 90.01 |
| Xavier Institute of Management (XIM), Bhubaneshwar | Bhubaneshwar | 91 | 91 | - | - |
| S P Jain Institute of Management and Research, Mumbai (SP JIMR) | Mumbai | 97 | 95 – 99 | - | - |
| Indian Institute of Management, Udaipur | Udaipur | 92 | 92 – 94 | 90 | 96 |
Fee Structure for top MBA in Marketing universities
The fee structure for an MBA in Marketing program depends upon the university chosen by the students and the opted financial assistance.
Being a professional program the fee structure may be quite expensive for students but the majority of institutions offer EMI, loan, and scholarship facilities to lessen the financial burden on students.
For a brief understanding of the fee structure of the MBA in Marketing program, the bifurcation of fee structure for private universities offering MBA in Marketing program is listed below :
| Name Of The College | Course Fee |
| XLRI Xavier School of Management Development Institute | INR 6,85,000/- |
| Management Development Institute | INR 6,10,000/- |
| Symbiosis Institute of Business Management, Symbiosis International | INR 5,55,000/- |
| S.P. Jain Institute of Management and Research, Mumbai | INR 5,10,000/- |
| Pravin Dalal School of Entrepreneurship and Family Business Management | INR 5,72,000/- |
| Amity University, Noida | INR 1,20,000/- |
| Great Lakes Institute of Management, Chennai | INR 2,25,000/- |
| LPU - Lovely Professional University | INR 1,90,000/- |
| GIM - Goa Institute of Management | INR 4,57,000/- |
| International Management Institute, New Delhi | INR 4,54,000/- |
List of top government universities offering MBA in Marketing programs are listed below along with their respective program fee :
|
Name Of The College |
Course Fee |
|
INR 25,00,000/- |
|
|
INR 31,00,000/- |
|
|
INR 11,20,000/- |
|
|
INR 19,25,000/- |
|
|
INR 18,00,000/- |
|
|
INR 8,07,000/- |
|
|
INR 17,30,000/- |
|
|
INR 4,35,000/- |
|
|
INR 94,000/- |
|
|
Institute of Insurance and Risk Management, Hyderabad |
INR 8,00,000/- |
However, the above-mentioned fee structure is still not affordable for various students but students who are willing to pursue an MBA in Marketing degree can enroll in an Online MBA in Marketing degree which is equally recognized as a full-time MBA simultaneously, it is highly cost-effective and budget-friendly.
Online MBA vs regular MBA fee structure
There is a huge difference between the fee structure of an online MBA and a regular MBA. To offer you a brief overview of the program, a detailed fee structure of both the programs is listed below with a comparison :
|
University Name |
Online MBA fee |
Regular MBA fee |
|
INR 1,80,000 /- |
INR 8,00,000 /- |
|
|
INR 2,80,000 /- |
INR 5,34,000 /- |
|
|
INR 2,20,000 /- |
INR 9,00,000 - 12,00,000 /- |
|
|
INR 1,75,000 /- |
INR 17,00,000 /- (approx) |
|
|
INR 2,00,000 /- |
INR 6,00,000 /- (approx) |
|
|
INR 1,60,000 /- |
INR 10,00,000 /- |
|
|
INR 1,70,000 /- |
INR 8,50,000 /- |
|
|
INR 1,25,000 /- |
INR 6,40,000 /- |
|
|
INR 1,95,000 /- |
INR 16,00,000 /- |
|
|
INR 1,50,000 /- |
INR 7,90,000 /- |
Top Colleges In India for MBA In Marketing Programs
There are multiple globally recognized and renowned universities in India that offer MBA in Marketing program.
A list of top-notch institutions that match the global education quality standards is listed below:
- XLRI Xavier School of Management Development Institute
- Management Development Institute
- Symbiosis Institute of Business Management, Symbiosis International
- S.P. Jain Institute of Management and Research, Mumbai
- Pravin Dalal School of Entrepreneurship and Family Business Management
- Amity University, Noida
- IIM Ahmedabad
- IIM Calcutta
- DMS, IIT Delhi
- IIM Lucknow
- IIM Raipur
- IIT Madras
Career Opportunities post completing an MBA in Marketing
The MBA in Marketing program is globally recognized and the program has the potential to assist students in building a successful professional career in their preferred domain and industry.
A candidate who has thoroughly studied and has a strong understanding of the basics of marketing techniques, principles, and theories. Leading industries, MNCs, and business corporations offer lucrative high packages with decent job profiles to compatible and skilled candidates.
A few job profiles you can opt for after successfully completing their MBA in Marketing course:
| Job Profile for MBA in Marketing | Average Salary of MBA in Marketing |
| Marketing Research Analyst | INR 4 - 5 LPA |
| Senior Marketing Manager | INR 18 - 20 LPA |
| Marketing Executive | INR 3 - 5 LPA |
| Marketing Strategist | INR 7 - 8 LPA |
| Marketing Manager | INR 7 - LPA |
| Digital Marketing Manager | INR 5 - 6 LPA |
| Brand Manager | INR 9 - 10 LPA |
| Public Relations Manager | INR 6 - 7 LPA |
MBA Marketing Abroad for Indian Students
Indian students who are considering pursuing an MBA in Marketing from abroad can also enroll in foreign universities offering hybrid MBA programs.
Many globally renowned institutions offer a campus immersion MBA program as well under which candidates are called to the campus of foreign universities for a short period to complete a semester pr year of their program from on-campus and rest through online learning mode.
Students can also enroll in online MBA programs offered by abroad universities to earn a global MBA degree which is equally credible as a regular MBA degree and easily available for Indian students as well.
Tips for Aspiring MBA in Marketing Student
Students who are willing to enroll or are pursuing an MBA in Marketing program must have a few professional qualities, abilities, and skills to enjoy a successful career ahead and make their academic journey smooth and hindrance-free. Those skills are:
- Intercultural competency: The students must have a diversified knowledge of different cultures with an open approach to quickly adapt and understand the needs of customers and users across the globe.
- Communication skills: The most valuable asset of a marketer is communication skills. A person who fails to convey their message will face problems in the digital world as well. Practice to enhance your professional communication skills and try to convey your messages in the most appropriate, concise, and clear way, whether you are giving a presentation, writing professional emails, or anything that revolves around the business.
- Leadership skills: The students must have leadership qualities to lead complex situations single-handedly meanwhile, a good leader is responsible for the productivity of others too, as they guide, motivate, and support the other team members of the business organization as well.
- Strategic Thinking: The student must develop core strategic thinking to stand out in the globally competitive world and prior to making any decision examine all situations and outcomes to prevent any issue. Strategic thinking also helps in the optimum utilization of minimum resources. Students are advised to not panic or worry as all the above-listed skills are included in the MBA in Marketing program. Apart from the above mentioned, there are interpersonal, entrepreneurial, time management, data analytical, and other relevant skills are taught throughout the academic journey of students.
Conclusion
This sums up the all relevant and essential details about the MBA in Marketing program but if you are still confused at any point, instead of panicking explore the digital world and go with the most suitable and preferred program as per your future objectives and preferences. Students who are professionally indulged in work and willing to pursue an MBA in Marketing degree can enroll in an Online MBA in Marketing program that is fully online and flexible, allowing candidates to earn a professional postgraduate degree without quitting their jobs or hampering their work schedule.
