MBA Marketing Syllabus, Subjects 2024 (Semester, Year Wise)

Regular MBA 

Distance MBA 

Online MBA 

The candidates must appear in the entrance examination and must pass it to get admission to the regular MBA program. 

In some universities, you are mandated to appear in the entrance examination while in others it is not mandatory. 

You don’t have to appear for the entrance examination. You must appear in the interview process. 

The candidates must attend the class every day as per schedule. They must fulfil the attendance criteria to get an admit card for the examinations. 

In the Distance MBA program, the candidates are not abide to regularly attend the college. They must visit the university for assignment submission and examinations. 

The classes and lectures are done on weekends in online mode, so there is no need to visit the university at all.

You will get complete support from the teachers and faculty members 

You can face trouble as in the open mode of learning the students do not get such facilities. 

In the Online mode of education, the candidate gets full support from the faculty members and staff. 

You must have to visit the university every working day. 

You are not required to visit the university for classes and lectures but you must attend the university for assignment submission and examination. 

You are not required to visit the university for any purpose. All the work can be done in online mode be it assignment submission, examination and so on. 

Examinations, classes and assignment submission are done by visiting the university. 

In the distance mode of education, the candidates are required to visit the university for assignment submission and examinations. 

In the online mode of education, you are not required to visit the university at all. The candidate gets all the facilities online. 

The students must have to give 2 to 3 years strictly to the course. 

The candidates get the complete flexibility to complete the program. You can work along with your studies. 

In the Online mode of education, the candidates get complete flexibility. 

Semester I

Semester II

Business Environment

Computer Application -I

Management Concepts

Accounting for Managerial Decisions

Managerial Economics

Sales Management

Marketing Management

Advertising Management

Financial and Cost Accounting

Agricultural and Rural Marketing

Statistical Analysis & Operations Research

Consumer Behaviour

Financial Management

Marketing Research

Semester III

Semester IV

Retailing

Strategic Management

Corporate Strategy

International Business

Entrepreneurship Development

Logistics and Supply Chain Management

Product and Brand Management

Management Information System

Service Marketing and CRM

Legal Aspect of Business (S)

E-Commerce

Industrial Marketing

Semester I

Semester II

Business Environment

Computer Application -I

Management Concepts

Accounting for Managerial Decisions

Marketing Management

Advertising Management

Managerial Economics

Sales Management

Financial and Cost Accounting

Agricultural and Rural Marketing

Statistical Analysis & Operations Research

Consumer Behaviour

Financial Management

Marketing Research

Semester III

Semester IV

Retailing

Strategic Management

E-Commerce

Industrial Marketing

Product and Brand Management

Management Information System

Corporate Strategy

International Business

Entrepreneurship Development

Logistics and Supply Chain Management

Service Marketing and CRM

Legal Aspect of Business

MBA Marketing First Semester Subjects

Business Environment

Financial and Cost Accounting

Management Concepts

Statistical Analysis & Operations Research

Managerial Economics

Financial Management

MBA Marketing Second Semester Subjects

Accounting for Managerial Decisions

Consumer Behaviour

Sales Management

Advertising Management

Computer Application -I

Marketing Research

MBA Marketing Third Semester Subjects

Corporate Strategy

Service Marketing and CRM

Entrepreneurship Development

E-Commerce

Retailing

Product and Brand Management

MBA Marketing Fourth Semester Subjects

International Business

Legal Aspect of Business

Logistics and Supply Chain Management

Industrial Marketing

Strategic Management

Management Information System

College Names

Average Fees

Indian Institute of Technology (IIT), Roorkee

INR 14,50,000

Indian Institute of Management (IIM), Kozhikode

INR 19,00,000

Indian Institute of Technology (IIT), Madras

INR 30,00,000

Indian Institute of Management (IIM), Tiruchirapalli

INR 18,00,000

SP Jain Institute of Management and Research (SPJIMR), Mumbai

INR 17,50,000

Symbiosis Institute of Business Management (SIBM), Pune

INR 19,50,000

Indian Institute of Management (IIM), Raipur

INR 14,50,000

Great Lakes Institute of Management, Chennai

INR 16,50,0000

ICFAI Foundation for Higher Education (IFHE), Hyderabad

INR 15,00,000

Verbal Ability and Reading Comprehension

Data Interpretation

Quantitative Aptitude

Sentence Correction

Pie Chart

Data Arrangement

Critical Reasoning

Bar Graph

Number System

Fill in the Blanks

Caselets

Theory of Equations

Para Summary

Line Graph

Mensuration

Word Usage

Combination of Graphs

Heights and Distances

Para Completion

Data Sufficiency

Clock and Calendars

Para Jumble

Games and Tournaments

Trigonometric Ratios

Grammar and Usage

Tables

Maxima and Minima

Semester 1

Semester 2

Semester 3

Semester 4

Electives

Business Communications

Operations Management

Strategic Management

Entrepreneurship and Innovation

Digital Marketing

Managerial Economics-Micro and Macro

Technology Transformation for Business

International Business

CSR and Sustainability

Sales and Distribution Management

Organisational Behaviour

Human Resource Management

Legal Aspects and Business Ethics

Education for Life – 4

Marketing Communications

Accounting for Managers

Financial Cost Management

Education for Life – 3

Elective 4

Data-Driven Marketing

Marketing Management

Consumer Behaviour

Elective 1

Elective 5

Customer Relationship Management

Business Statistics

Business Analytics

Elective 2

Elective 6

Marketing Research

Education for Life-1

Education for Life – 2

Elective 3

Elective 7

Retail Marketing

Project

Seminar on Contemporary Issues in Marketing

Consumer Behavior 

Product and Brand Management

Retail Management 

International Marketing 

Customer Relationship Management 

E-Marketing 

Services Marketing 

Sales & Promotion Management 

Rural Marketing 

Semester 1 

Semester 2

• Management Process and Organizational Behavior 
• Statistics for Management 
• Accounting 
• Business Communication 
• Financial and Management 
• Managerial Economics 
• Human Resource Management 

• Production and Operations Management 
• Marketing Management 
• Operations Research 
• Financial Management 
• Management Information System 
• Project Management 

Semester 3

Semester 4

• Research Methodology 
• Sales Distribution and Supply Chain Management 
• Retail Marketing 
• Legal Aspects of Business 
• Consumer Behaviour 
• Marketing Research 

• Strategic Management and Business Policy 
• Business Leadership 
• Advertising Management and Sales Promotion 
• International Marketing
• International Business Management 
• Services Marketing and Customer Relationship Management 
• E-Marketing 

Semester 1 

Semester 2

• Management Processes & Organizational Behavior
• Managerial Communication- I
• Financial Reporting & Analysis
• Governance, Ethics & Sustainability
• Introduction To Hospital Healthcare Management
• Marketing Management
• Economic Analysis For Business Decision
• Quantitative Techniques For Business Decision
• Information Technology For Managers
• Rbl-1 (Compulsory Audit Course)

• Human Resource Management
• International Business/ Management of Supportive Services
• Corporate Finance
• Business Research Methods
• Production and Operations Management/ Management of Clinical Services
• Introduction to Business Analytics
• Entrepreneurship and Startup- Ideation
• Legal Aspects of Business/ Legal Aspects of Healthcare
• Managerial Communication- II
• RBL-2 (Compulsory Audit Course)
• Community Connect

Semester 3

Semester 4

• DISCIPLINE-SPECIFIC COURSES 1-6
• RBL-3 (Dissertation 1)
• Summer Training Report & Presentation
• Industry Readiness

• DISCIPLINE-SPECIFIC COURSES 7-12
• RBL-4 (Dissertation 2)

Semester 1 

Semester 2

• Management concepts 
• Managerial Communication
• ]Mathematics & Statistics 
• Managerial Economics 
• Organisational Behaviour 
• Management Accounting
•  

• Operation Research 
• Production Management 
• Marketing Management
• Financial Management 
• Human Resource Management 
• Research Methods in Management 

Semester 3

Semester 4

• Strategic Management
• Legal Aspects of Business
• Knowledge Management 

• International Business Environment 
• Entrepreneurial Development
• Total Quality Management 

Quadmester-I

Quadmester-II

• Managerial Accounting
• Managerial Economics
• Organisational Behaviour
• Marketing Management-I
• Human Resource Management-I
• Financial Management-I
• Writing Seminar-I
• SPRINT-I
• Social Project-I

• Financial Management-II
• Human Resource Management-II
• Marketing Management-II
• Fundamentals of Retail
• Statistics for Management
• Management of Investment (AMFI)
• Writing Seminar -II
• Social Project-II
• SPRINT-II

Quadmester-III

Quadmester-IV

• Business Analytics
• Business Strategy
• Critical Thinking and Problem Solving
• Research Methods & Decision-making
• SPRINT III
• Social Project-III
• Consumer Behaviour
• Sales Management
• Tourism: Concept & Impacts
• Indian History of Art, Culture & Architecture
• MAJOR Biotechnology
• Introduction To Life Sciences and Biotechnology & Introduction To Bioinformatics
• Safety And Hazard Management In Biotechnology
• MAJOR FINANCE
• Security Analysis and Valuation
• Capital Markets and Institutions
• MAJOR HR
• Organisational Development and Change Management
• HR Planning and Recruitment
• MAJOR INTERNATIONAL RELATIONS
• International Trade and Policy
• Basic Mandarin-I
• MAJOR- DIGITAL
• Content Strategy
• E-Business
• MAJOR- PHARMA AND HEALTHCARE
• Pharma Marketing Management
• Major logistics and SCM
• Logistics and Distribution Management
• International Trade and Policy
• Major: Data Science
• Computational Theory and Data Science
• Artificial Intelligence and Machine Learning
• Major: Agribusiness
• Agribusiness Environment and Policy
• Agricultural Marketing Management

• Global Business Opportunities & Diplomacy
• Fintech
• Practical Data Analytics
• Sprint III
• Spreadsheet Modelling using Advanced Excel (Business Analytics)
• Python for Business (BA)
• Social Project-IV
• Digital Marketing
• Product Management
• Minor: One from the mention below :
• MAJOR Agribusiness
• Microfinance for Agribusiness
• Farm Business Management
• MAJOR Retail
• Retail Store Operations
• Category Management
• MAJOR FINANCE
• Portfolio and Wealth Management
• Financial Derivatives
• MAJOR HR
• Training and Development
• Labour Law & Employee Relations
• MAJOR INTERNATIONAL RELATIONS
• Global Retail
• Global Business Opportunities & diplomacy
• MAJOR- DIGITAL
• Digital Marketing
• Global Retail
• MAJOR-Pharma in Health Care
• Cosmetic and Cosmeceuticals
• Revenue cycle Management in Health Care
• MINOR- DATA ANALYTICS AND AI Anyone from the above specializations
• Web Analytics

Quadmester-V

Summer Quadmester

• Major - Marketing
• Customer Relationship Management
• Minor: One of the below Major specializations
• Major - Finance
• Banking and Financial Markets: A Risk Management Perspective
• Major – Human Resource
• Organizational Design: Creating Competitive Advantage
• Major - Retail
• Supply Chain Management
• Major - Pharma and Health Care
• Supply Chain Management
• Major - Rural
• Supply Chain Management
• Major - International Relations
• International Business
• Major - Digital
• Innovation and Information Technology Management
• Minor (Data Analytics)-One from the above or below:
• Innovation and Information Technology Management

• Summer Internship

Quadmester-VI

Quadmester-VII

• Major - Marketing
• Digital Marketing Analytics in Practice
• Minor(One from other specializations):
• Major - Finance
• Introduction to Risk Management
• Major -HR
• Managing Employee Performance
• Major - Biotechnology
• Entrepreneurship Development and Project Management in Biotechnology
• Major - Rural
• Supply Chain Management-II
• Major - Digital
• Innovation and Information Technology Management
• Major - Tourism
• Travel Agency & Tour Operations Management
• Major Agribusiness
• Food Retail Management
• Minor(Data Analytics)-One from the above or Below
• Digital Marketing Analytics in Practice

• Leadership Laboratory
• Research Project
• SPRINT-VII
• Logistics and Supply Chain Management

Semester 1 

Semester 2

• Management Process and Organisational Behaviour
• Business Statistics
• Managerial Economics
• Business Environment
• Business communication
• Accounting for Managers
• Computer Applications in Management
• Seminar

• Management Science
• Marketing Management
• Human Resource Management 
• Financial Management 
• Business Research Methodology
• Production and Operations Management
• E-Commerce 
• Comprehensive Viva –Voce

Semester 3

Semester 4

• Summer Training Report
• Business Legislation
• Business Policy and Strategic Management

• Entrepreneurship Development
• Research Project

1st-year syllabus

2nd-year syllabus 

• Management Process and Behaviour
• Quantitative Techniques for Managerial Decisions
• Business Environment
• Accounting for Management
• Managerial Economics
• Managerial Communications

• Business Policy and Strategic Management
• Entrepreneurship & Small Business Management
• Human Resource Planning & Development
• Industrial Relations
• Employee Compensation and Welfare Management
• International Human Resource Management
• Project Work
• Viva Voce

Semester 1 

Semester 2

• Principles & Practices of Management
• Organisational Behaviour
• Management Accounting
• Managerial Economics
• Business Communication
• Research Methodology
• Environment Awareness and Disaster Management

• Human Resource Management
• Marketing Management
• Financial Management
• Operations Management
• Management Information System
• Strategic Management & Business Policy
• Entrepreneurship Development

Semester 3

Semester 4

• Consumer Behavior
• Marketing Research
• Sales & Distribution Management
• Product and Brand Management
• Retail Management
• Marketing of services
• Generic Elective-I - Digital Marketing \ Business English

• International Marketing
• Integrated Marketing Communication
• Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
• Project Work Report

Semester 1 

Semester 2

• Microeconomics
• Business Mathematics and Statistics
• Basic Accounting
• Human Resource Management
• Principles of Management
• Communication Skills
• Fast Track Digital Marketing
• Communication Skills Lab
• Design Thinking and Creativity for Innovation

• Macroeconomics
• Organisational Behavior
• Marketing Management
• Business Communication
• Professional Communications Skill Lab
• Advanced Accounting
• Computer Application to Management
• Business Environment
• Computer Applications To Management Lab
• Academic Research Paper Writing and IPR

Semester 3

Semester 4

• Banking
• Logistics and Supply Chain Management
• Indian Economy
• Rural Marketing
• Training & Development
• Departmental Elective -1(Group A/B/C/D/E)
• Ethics and Gender Equity
• Life Skills Development and Mentoring

• Research Methodology
• Compensation Management
• Operations Research
• Commercial & Company Law
• Financial Management
• Departmental Elective 2 (Group A/B/C/D/E)
• Social and Professional Ethics
• Life Skills Development and Mentoring

Semester 1 

Semester 2

• Fundamentals of Management
• HRM and Organizational Behavior
• Marketing Management
• Managerial Economics
• Accounting for Managers
• Business Research Methods
• Communication Skills and Conversational Skills

• Operations & Supply Chain Management
• Basics of Retail Management
• Fundamentals of E-Commerce & Mobile Commerce
• Financial Management
• Sales and Distribution Management
• Strategic Marketing Management
• Personal Awareness and Development Skills
• Internship

Semester 3

Semester 4

• Product and Brand Management
• Marketing Analytics
• Direct, Digital and Network Marketing
• Service Marketing

• Enterprise Resource Planning (ERP) (Workshop Based) (Fundamental Subject)
• Entrepreneurship and Business Ethics (MOOC with INT) (Fundamental Subject)
• Internship (24 weeks) Approx. 6 months

Semester 1 

Semester 2

• Principles of Economics and Market
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organisational Behaviour and Human Resource Management
• Quantitative Techniques and Analytics

• Entrepreneurship
• Healthcare quality management
• Marketing management and research
• Patient care management
• Risk and disaster management

Semester 3

Semester 4

• Operations Management
• Supply Chain and Material management in healthcare
• Operations management
• Medical record management 
• Open elective courses
• Planning of healthcare services

• Healthcare insurance
• Healthcare laws
• Healthcare information technology
• Medical tourism
• Mater thesis/ project
• Cross-functional elective course

Semester 1 

Semester 2

• Organisational Behaviour
• Managerial Economics and Indian Economic Policy
• Marketing Management
• Financial Reporting, Statements and Analysis
• Statistics and Quantitative Techniques
• Information Management
• Managerial Skills and Communication 
• Carrier Development Course - I 

• Human Resources Management
• Corporate Finance 
• Operation Management 
• Entrepreneurship 
• Legal and Business Environment ( Micro and Macro) 
• Indian Ethos and Corporate Strategy 
• Research Methods in Business
• Business Analytics 
• Carrier Development Course - II

Semester 3

Semester 4

• Electives
• Summer Internship

• Main project work

Semester 1 

Semester 2

• Financial Accounting
• Micro Economics 
• Principles and Practices of Management 
• Quantitative Techniques
• Computer Applications in Management 
• Marketing Management I 
• Basic Managerial Communication 
• 8 MBAC0012 Managerial Aptitude – I

• Macro Economics 
• Organisational Behaviour 
• Business Statistics 
• Corporate Finance 
• Marketing Management II 
• Advance Managerial Communication 
• Managerial Aptitude – II

Semester 3

Semester 4

• Human Resource Management 
• International Business Management 
• Operations Research 
• Operations Management 
• Business Analytics 
• Research Methodology
• Business Environment 
• Advance Corporate Finance 
• Consumer Behavior 
• Managerial Written Communication
• Managerial Aptitude – III

• Strategic Management 
• Core and elective subjects 
• Summer training 

Semester 1 

Semester 2

• Principles of Management and
• Organisational Behavior
• Managerial Economics 
• Accounting for Managers
• Business Statistics and Analytics

for Decision making

• Business Environment & Ethics 
• Business Communication
• Marketing Research
• Retailing Management
• Consumer Behavior
• Sales & Distribution Management

• Marketing Management
• Corporate Finance
• Human Resource Management Business Research Methods 
• Operations Management 
• Legal Environment of Business

Semester 3

Semester 4

• Corporate Strategy 
• Entrepreneurship & BusinessPlan
• Specialization-I Elective-1
• Specialization-I Elective-2 
• Specialization-II Elective-1
• Research Project

• International Business
• Project Management 
• Specialization-I Elective-3
• Specialization-I Elective-4
• Specialization-II Elective-2
• Management Thesis

Semester 1 

Semester 2

• Managerial Economics
• Quantitative Methods for Management
• Accounting for Managers
• Legal Aspects of Business
• Management Concepts
• Organisational Behaviour
• Business Environment
• Business Ethics

• Human Resource Management
• Financial Management
• Marketing Management
• Research Methodology
• Introduction to Agri-Business
• Management Information System
• International Business Management

Semester 3

Semester 4

• Project Management
• Supply Chain Management
• Strategic Management
• Entrepreneurship & Innovation Management
• Consumer Behaviour
• Marketing of Services
• Integrated Marketing Communication
• Sales Distribution & Logistics Management

• Practical Training in Industry

Online Universities 

Fees 

MAHE Manipal Online 

INR 70,000/ sem

Amrita Ahead Online

INR 55,000/sem

Jain University Online 

INR 80,000/sem

Online Manipal University 

INR 43,750/sem

LPU Online 

INR 36,000/sem

Sharda University

INR 50,000/sem

Bhartidasan University

INR 22,500/sem

Shoolini University

INR 22,500/sem

Kurukshetra University

INR 20,000/sem

Uttaranchal University

INR 20,500/sem

Andhra University Online

INR 13,650/sem

BIMTECH Online 

INR 2,75,000(Full)

UPES Online 

INR 43,750/sem

DY Patil University

INR 42,500/sem

Chandigarh University

INR 37,500/sem

Manav Rachna University

INR 32,000/sem

SRM University 

INR 47,250/sem

Symbiosis (SCDL)

INR 63,000/sem

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