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Home IGNOU University Online IGNOU MBA Marketing Management 2024: Syllabus, Admission

IGNOU MBA Marketing Management 2024: Syllabus, Admission

Mar 1, 2024 14.6K Reads

Indira Gandhi National Open University (IGNOU) is India’s second university to offer distance learning programs with valid degrees. The university was established under the Indira Gandhi National Open University Act in the year 1985.

IGNOU January 2024 Session: Registration started; Check out the steps to apply and more. The last date to apply online for this session is 10th March 2024. Click here! Students can apply for various bachelor’s, master’s, diploma, postgraduate diploma, and certificate courses (both program and honors courses).

The university offers more than 227 distance learning courses which include UG, PG, Diploma/Certificate, PG Diploma, M.Phil, and Ph.D. programs. Apart from providing distance education, the university also provides placement assistance to everyone with the help of its campus placement cell. Students can apply both online and offline for any course at the university. Read: Best Online MBA Courses!

Important Details About MBA Marketing Management

Name of the Course Master’s in Business Administration
Specialization Marketing Management
Course Level Postgraduate
Minimum Duration 2 years
Maximum Duration 5 years
Examination Type Semester
Eligibility  Graduation in any discipline from a recognized university
Selection Criteria Based on the score of the OPENMAT entrance exam
Course Fees Rs. 10,800
Average Starting Salary INR 5 Lakh to 10 Lakh per annum
Top Recruiting Companies Deloitte, KPMG, PWC, EY, etc.

Benefits Of Doing MBA In Marketing Management From IGNOU

Indira Gandhi National Open University is well-known for offering a wide range of distance learning courses, including different specializations. Ignou for MBA programs in different specializations like marketing management, human resource management, operations management, and other fields.

MBA in Marketing Management, on the other hand, is one of IGNOU’s most well-known courses, and students will benefit from the following:

  • Students get the printed study material at their doorstep
  • Online study material is available on the IGNOU mobile application
  • Foreigners are also allowed to study if they are residing in India and have a valid student visa for the minimum duration of the program.
  • Counselling sessions are available on weekends in face-to-face mode
  • Affordable Management courses including MBA Financial Management
  • The university provides valuable degrees that are approved by UGC-DEB.

Eligibility For IGNOU Distance MBA In Marketing Management

IGNOU has set eligibility criteria to provide admissions to eligible students in the program MBA/PGDM in Marketing Management. Eligibility criteria for distance MBA Marketing Management from IGNOU are:

  • Graduation degree(Including Chartered Accountancy/Company Secretaryship/Cost Accountancy) with at least 50% marks and 45% marks for the reserved category.
  • Students are required to clear the OPENMAT exam to take admission in any management program
  • There is no age limit

Read: Best MBA Colleges In India!

Admission Procedure Of Distance MBA In Marketing Management From IGNOU (2024)

The university offers both online and offline modes to provide admissions to students in any course. Students can either download the application form and then submit that with documents and fees in the regional centre of IGNOU or submit the form on the website.

Students have to give the OPENMAT exam to take admission in any MBA program including MBA in Marketing Management. Follow these certain steps to successfully apply for the entrance of MBA programs:

  • Visit the IGNOU’s official website which is www.ignou.ac.in.
  • Then, click on the option Register Online and then choose Entrance Exam from the drop-down.
  • Then at the landing page, you will find a link to the OPENMAT exam form
  • Submit the form by completing all the details and along with the registration fees.
  • Download your admit card from the website and then give the exam on the assigned date.
  • Students can take all the updates related to entrance dates on the website of IGNOU.
  • The admission is based on the OPENMAT score and students will get their result on the website of IGNOU.

Note: Students need not give any entrance exam for any PG Diploma program or PGDM.

Read: MBA Online Admission Procedure Step by Step Guide!

IGNOU Distance MBA Marketing Management Fees Structure

The total fee structure of a distance MBA in Marketing Management is Rs 10,800/- which is affordable and quite lower than other universities.

The students can give the payment of this fee by drafting a demand draft or through online payment using Debit card/Credit card/Net Banking. After paying the fee do not forget to download the receipt or take a screenshot of the payment of the fees as proof. Read: Online MBA Fees In India College Wise!

IGNOU Distance MBA Prospectus 2024

IGNOU provides a prospectus to disclose all the information regarding university and courses. There is a common prospectus created for every management course in which you can find all the information about Distance MBA in Marketing Management for example its admission process, eligibility criteria, fee structure, syllabus, and so on. This prospectus can easily be downloaded from the official website of IGNOU.


IGNOU Distance MBA/PGDM Marketing Management Syllabus

The course structure or syllabus of Distance MBA in Marketing Management Practices has a total of 21 subjects. These 21 subjects are divided into 11 basic subjects, 5 specialization subjects, 1 Elective subject, 2 Compulsory Subjects, and 1 project submission. Read: Online MBA Advantages!

The syllabus of IGNOU Distance MBA in Financial Market Practices is given below:

The full syllabus of the course is given below:

Subject Code Subject Title
MS-1 Management Functions and Behaviour
MS-2 Management of Human Resources
MS-3 Economic and Social Environment
MS-4 Accounting and Finance for Managers
MS-5 Management of Machines and Materials
MS-6 Marketing for Managers
MS-7 Information Systems for Managers
MS-8 Quantitative Analysis for Managerial Applications
MS-9 Managerial Economics
MS-10 Organisational Design, Development and Change
MS-11 Strategic Management
Specialization Stream Subject Title (and Code)
Marketing Management
  • Consumer Behaviour (MS-64)Sales Management (MS-64)Product Management (MS-64)International Marketing (MS-64)
  • Marketing of Services (MS-64)
  • Marketing Research(MS-64)
  • Management of Marketing Communication and Advertising (MS-64)
  • Rural Marketing (MS-64)
  • Retail Management (MS-64)
Subject Code Name of Subject (Choose one)
MS-92 Management of Public Enterprises
MS-93 Management of New and Small Enterprises
MS-94 Technology Management
MS-96 Total Quality Management
MS-97 International Business
Subject Code Subject Title
MS-91 Advanced Strategic Management
MS-95 Research Methodology for Management Decisions
MS-100 Project (Equivalent to two Subjects)

IGNOU Distance MBA In Marketing Management Study Material

Students have the choice of getting both printed and online study material for any program. Students have to pay some extra charges to get the printed study material at the time of application.

However, students can get access to online study material with the help of  IGNOU’s mobile application which is the IGNOU e-content app. Students can have access to the study material of any course. Read: Online Career Counselling India!

IGNOU Distance MBA In Marketing Management Placement

There are huge career opportunities that a student can pursue after completing the Distance MBA in Marketing Management course. Indira Gandhi National Open University has also established its Campus for Placement assistance in the year 2005 to support the students in getting the best placement in top-notch companies.

The degree holders can get job opportunities in both the public and private sectors. They can be placed at various posts some of them are Marketing managers, Sales managers, Marketing Researcher, Marketing Analyst, Marketer, etc. Also, they can be an entrepreneur by utilizing their knowledge and skills. Read: MBA Salary In India Per Month for Freshers!

FAQs (Frequently Asked Questions)

The university conducts exams twice a year and students can give exams of their concerned program in the months of June and December.

Anyone who has completed his bachelor’s in any discipline from a recognized university can apply for the OPENMAT exam.

IGNOU refunds fees only when the university denies admission due to any reason. But in case of the cancellation of the program from the student’s side, the fee will not be refunded.

A student needs to be available for the minimum time period set by the university, for instance, a master’s or bachelor’s degree student needs to be available for at least one year of the program.

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