Important Facts
Ishika Kumari Aug 5, 2024 1.2K Reads
MBA is a professional postgraduate degree that is offered in various specializations among which an MBA in Marketing is among the best choices for candidates with a fruitful career ahead. The MBA in Marketing entitles candidates to a vast number of job opportunities and better future aspects.
Further in this blog, every minute detail about the MBA in Marketing program is explained briefly to guide you with a clear vision of the whole concept of an MBA in Marketing.
Marketing is an ancient practice carried out since the Old Age era and with the passing of time and decades, it has formed a well-structured aspect and is known as one of the best practices in the professional world.
Marketing can be defined as the activities performed by an organization to promote its products and services to increase its sales and make buyers aware of their distinctive approach and product.
Every business corporation needs to have a well-planned and strategic marketing approach to survive in today's competitive world.
The Master of Business Administration in Marketing is a professional 2 year postgraduate degree program designed to offer a dedicated career path for students willing to pursue a professional career in the marketing domain.
The MBA in Marketing program consists of a detailed structure and includes business-relevant marketing subjects and aspects to ensure a successful career in the marketing industry. Students Also Enrolled | Online MBA Program In Marketing Management!
There are further various important areas under the MBA in Marketing course that have the sole motive of guiding students in developing entrepreneurial, leadership, and managerial qualities.
The program includes advertising, operations management, communication, market research, brand management, and multiple essential areas of knowledge that are required to stand out in the global competitive marketing world.
An MBA in Marketing course is offered in multiple modes of learning and students can opt for the most suitable and preferred learning mode as per their requirements and needs. The major delivery modes of an MBA in Marketing are listed below:
The Marketing industry is in its booming phase and it is quite evident that every business organization requires marketing to make it survive. This makes it a huge and prominent player in the current global market that does not have a shortage in employment numbers.
The MBA in Marketing has enormous job opportunities in its field as compared to other specializations offered under the MBA program.
The program also offers a high ROI (Return on Investment) although a candidate must have an in-depth grasp of knowledge to acquire a decent job role in the marketing industry.
The MBA in Marketing is an individual program with a similar curriculum but the program is distinguished in the delivery methodology of the program.
The MBA in marketing program is delivered through 4 major types, namely:
*As per the guidelines circulated by the University Grants Commission, every type of MBA in Marketing program is equally credible and valid as a regular MBA degree program. Whereas, an Online MBA in Marketing program is specially designed for working professionals and allows them to maintain a better work-life balance while managing their studies and professional work as well.
There is no doubt that a regular MBA in Marketing is among the best options but there are various students who are facing financial constraints, lack of availability of resources, indulged in professional work, and various other problems.
These hindrances suppress the will to pursue higher education among these students but an online MBA program has become a boon for them due to its various benefits.A few points that will make you consider an Online MBA in marketing program:
The syllabus of the MBA in Marketing course comprised core subjects of the marketing industry that are essential to becoming a successful professional marketer.
The curriculum for MBA in Marketing remains the same for the initial year among every specialization and students are required to select their elective subjects for their 3rd and 4th semester.
A brief overview of the syllabus of the MBA in Marketing program is listed below :
First Year Syllabus ` |
|
Semester I | Semester II |
Management Concepts | Accounting for Managerial Decisions |
Business Environment | Computer Application -I |
Managerial Economics | Sales Management |
Statistical Analysis & Operations Research | Consumer Behaviour |
Financial and Cost Accounting | Agricultural and Rural Marketing |
Financial Management | Marketing Research |
Marketing Management | Advertising Management |
Second Year Syllabus |
|
Semester III | Semester IV |
Corporate Strategy | International Business |
Retailing | Strategic Management |
Entrepreneurship Development | Logistics and Supply Chain Management |
Service Marketing and CRM | Legal Aspect of Business (S) |
Product and Brand Management | Management Information System |
E-Commerce | Industrial Marketing |
The above-listed syllabus is generic for an MBA in Marketing, to dive deep into the marketing aspects of the syllabus the main subjects of the program are mentioned below:
First Year Subjects | Second Year Subjects |
|
|
As with other regular full-time MBA programs, students enrolled in an MBA in Marketing program are required to submit a research project at the end of their program.
The project work is one of the most important components of the syllabus of an MBA program and it is mandatory for every student to submit it, in order to complete their program.
In an MBA in Marketing program, the project work determines the knowledge acquired by the student throughout their program and whether they are able to apply the theoretical techniques and practical experience in real-world scenarios.
A student must be cautious before finalizing their project topic as the topic must align with their preferences and likes for better in-depth research aspects in the research area.
Students must ensure that their chosen project topic is relevant to the opted specialization of their MBA program as students enrolled in MBA Marketing are required to go for a topic that falls under the marketing domain.
A few project topics that align with the MBA in Marketing program are listed below:
Above mentioned project ideas can be edited as per the requirements and ideation of students. Marketing is a diverse aspect with dynamic approaches, students can choose any relevant topic according to their preferences.
If you are having any confusion in finding out the niche for your topic, here are some suggestions to guide you in opting for the best fit and right project in MBA Marketing:
Students who are willing to enroll in an MBA in Marketing program are required to fulfill the admission requirements and eligibility criteria of the program according to the university chosen by them.
For a general overview of the eligibility criteria of the program, a few key admission requirement criteria are listed below:
Working professionals or students who are willing to pursue an online MBA in Marketing program are required to go through the below-listed generic admission requirements and eligibility criteria of the program:
Note: Students interested in pursuing an online MBA are advised to visit the official website of their preferred university to get updated details about the eligibility criteria of their preferred specialization under the Online MBA program.
Several examinations are conducted on national, state, and university levels that help students get enrolled in their preferred institute.
A few majorly considered entrance examinations for MBA in Marketing courses are listed below :
Institution/University Name City of the college |
CAT Cut-off |
||||
Cut-off For Year 2024(Estimated) | Cut-off For the Year 2022 | Cut-off For the Year 2018 | Cut-off For the Year 2017 | ||
Indian Institute of Management, Ahmedabad | Ahmedabad | 99 – 100 | 99 – 100 | 81.53 | 100 |
Indian Institute of Management, Bangalore | Bangalore | 99 – 100 | 99 – 100 | 90 + | 92.48 |
Indian Institute of Management, Calcutta | Calcutta | 99 | 99 | 95 + | - |
Indian Institute of Management, Rohtak | Rohtak | 95 | 92 – 94 | 90 + | 96 |
Indian Institute of Management, Kozhikode | Kozhikode | 97 – 98 | 97 – 98 | 95.5 | 94.82 |
Indian Institute of Management, Lucknow | Lucknow | 97 – 98 | 97 – 98 | 90 + | - |
Indian Institute of Management, Indore | Indore | 97 – 98 | 97 – 98 | 90 | 90.01 |
Xavier Institute of Management (XIM), Bhubaneshwar | Bhubaneshwar | 91 | 91 | - | - |
S P Jain Institute of Management and Research, Mumbai (SP JIMR) | Mumbai | 97 | 95 – 99 | - | - |
Indian Institute of Management, Udaipur | Udaipur | 92 | 92 – 94 | 90 | 96 |
The fee structure for an MBA in Marketing program depends upon the university chosen by the students and the opted financial assistance.
Being a professional program the fee structure may be quite expensive for students but the majority of institutions offer EMI, loan, and scholarship facilities to lessen the financial burden on students.
For a brief understanding of the fee structure of the MBA in Marketing program, the bifurcation of fee structure for private universities offering MBA in Marketing program is listed below :
Name Of The College | Course Fee |
XLRI Xavier School of Management Development Institute | INR 6,85,000/- |
Management Development Institute | INR 6,10,000/- |
Symbiosis Institute of Business Management, Symbiosis International | INR 5,55,000/- |
S.P. Jain Institute of Management and Research, Mumbai | INR 5,10,000/- |
Pravin Dalal School of Entrepreneurship and Family Business Management | INR 5,72,000/- |
Amity University, Noida | INR 1,20,000/- |
Great Lakes Institute of Management, Chennai | INR 2,25,000/- |
LPU - Lovely Professional University | INR 1,90,000/- |
GIM - Goa Institute of Management | INR 4,57,000/- |
International Management Institute, New Delhi | INR 4,54,000/- |
List of top government universities offering MBA in Marketing programs are listed below along with their respective program fee :
Name Of The College |
Course Fee |
INR 25,00,000/- |
|
INR 31,00,000/- |
|
INR 11,20,000/- |
|
INR 19,25,000/- |
|
INR 18,00,000/- |
|
INR 8,07,000/- |
|
INR 17,30,000/- |
|
INR 4,35,000/- |
|
INR 94,000/- |
|
Institute of Insurance and Risk Management, Hyderabad |
INR 8,00,000/- |
However, the above-mentioned fee structure is still not affordable for various students but students who are willing to pursue an MBA in Marketing degree can enroll in an Online MBA in Marketing degree which is equally recognized as a full-time MBA simultaneously, it is highly cost-effective and budget-friendly.
There is a huge difference between the fee structure of an online MBA and a regular MBA. To offer you a brief overview of the program, a detailed fee structure of both the programs is listed below with a comparison :
University Name |
Online MBA fee |
Regular MBA fee |
INR 1,80,000 /- |
INR 8,00,000 /- |
|
INR 2,80,000 /- |
INR 5,34,000 /- |
|
INR 2,20,000 /- |
INR 9,00,000 - 12,00,000 /- |
|
INR 1,75,000 /- |
INR 17,00,000 /- (approx) |
|
INR 2,00,000 /- |
INR 6,00,000 /- (approx) |
|
INR 1,60,000 /- |
INR 10,00,000 /- |
|
INR 1,70,000 /- |
INR 8,50,000 /- |
|
INR 1,25,000 /- |
INR 6,40,000 /- |
|
INR 1,95,000 /- |
INR 16,00,000 /- |
|
INR 1,50,000 /- |
INR 7,90,000 /- |
There are multiple globally recognized and renowned universities in India that offer MBA in Marketing program.
A list of top-notch institutions that match the global education quality standards is listed below:
The MBA in Marketing program is globally recognized and the program has the potential to assist students in building a successful professional career in their preferred domain and industry.A candidate who has thoroughly studied and has a strong understanding of the basics of marketing techniques, principles, and theories. Leading industries, MNCs, and business corporations offer lucrative high packages with decent job profiles to compatible and skilled candidates.
A few job profiles you can opt for after successfully completing their MBA in Marketing course:
Job Profile for MBA in Marketing | Average Salary of MBA in Marketing |
Marketing Research Analyst | INR 4 - 5 LPA |
Senior Marketing Manager | INR 18 - 20 LPA |
Marketing Executive | INR 3 - 5 LPA |
Marketing Strategist | INR 7 - 8 LPA |
Marketing Manager | INR 7 - LPA |
Digital Marketing Manager | INR 5 - 6 LPA |
Brand Manager | INR 9 - 10 LPA |
Public Relations Manager | INR 6 - 7 LPA |
Indian students who are considering pursuing an MBA in Marketing from abroad can also enroll in foreign universities offering hybrid MBA programs.
Many globally renowned institutions offer a campus immersion MBA program as well under which candidates are called to the campus of foreign universities for a short period to complete a semester pr year of their program from on-campus and rest through online learning mode.
Students can also enroll in online MBA programs offered by abroad universities to earn a global MBA degree which is equally credible as a regular MBA degree and easily available for Indian students as well.
Students who are willing to enroll or are pursuing an MBA in Marketing program must have a few professional qualities, abilities, and skills to enjoy a successful career ahead and make their academic journey smooth and hindrance-free. Those skills are:
This sums up the all relevant and essential details about the MBA in Marketing program but if you are still confused at any point, instead of panicking explore the digital world and go with the most suitable and preferred program as per your future objectives and preferences. Students who are professionally indulged in work and willing to pursue an MBA in Marketing degree can enroll in an Online MBA in Marketing program that is fully online and flexible, allowing candidates to earn a professional postgraduate degree without quitting their jobs or hampering their work schedule.
It is a 2 year postgraduate degree program specializing in the marketing domain to guide students in acquiring in-depth and keen knowledge of various core aspects and subjects of the marketing industry.
The MBA in Marketing is among the highest-yielding specializations of the MBA program that offers an average salary of INR 3 - 5 LPA.
A candidate must have completed a bachelor’s degree with a minimum of 50% aggregate marks and must have a valid score in national-level entrance exams like CMAT, CAT, etc.
If a student has a keen interest in studying marketing then no extra efforts are required, however, the curriculum is easy to understand.
The digital transition in every business sector has turned the table and every corporation shifting towards building a well-known digital well-being of their enterprises. Hence, an MBA in Marketing has a promising successful future.
Yes, an Online MBA in Marketing is completely valid and equally credible as a regular MBA in Marketing program if pursued by a university recognized by the University Grants Commission (UGC).
A few top universities for an Online MBA in marketing are -
The major offered job profiles to an MBA in Marketing graduate include Marketing Manager, Brand Manager, Asset Management Expert, Market Research Analyst, Marketing Strategist, etc.
After successfully completing an MBA in Marketing program a student can easily kickstart their professional career with various job profiles like Marketing Analytics, SEO Manager, Marketing Executive, Market Researcher, Marketing Coordinator, etc.
Yes, an Online MBA in marketing program is globally renowned and holds the same value as a regular MBA program. Meanwhile, students are also eligible to apply for private and government jobs post-completion of their Online MBA in Marketing course.
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The journey of my content writing has been a way for me to transform, a path where I could turn my creativity into writing and boost communication skills simultaneously. This path has enabled me to craft compelling stories and taught me the details about engaging with audiences and mastering digital marketing strategies.
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