Digital Marketing Associate Job in Kolkata, Bangalore at MakersLoft Private Limited

We are seeking a skilled Digital Marketing Specialist with a strong focus on lead generation and campaign management. The ideal candidate will have a proven track record in leveraging SEO, Google Ads (SEM), PPC, and social media advertising (particularly Instagram Ads) to drive traffic and increase enrollment. This role will involve developing, implementing, and optimizing digital marketing strategies that effectively engage our target audience and convert leads into customers. Proficiency in Google Analytics is essential for tracking campaign performance and making data-driven decisions. 

Key responsibilities:

1. SEO Strategy: Optimize website content and structure to improve organic search rankings and increase website traffic through effective SEO practices.
2. PPC Management: Develop and manage Google Ads campaigns, ensuring optimal performance through keyword research, ad copy creation, and bid management.
3. Social Media Advertising: Create, execute, and monitor Instagram Ads campaigns aimed at generating leads and enhancing brand awareness.
4. Campaign Development: Design comprehensive digital marketing campaigns across various channels (email marketing, social media, content marketing) to drive engagement and conversions.
5. Performance Tracking: Utilize Google Analytics to monitor campaign performance, analyze user behavior, track conversions, and report on key metrics to assess effectiveness.
6. Lead Generation: Implement strategies to capture leads through landing pages, forms, and targeted advertising efforts.
7. Content Creation: Collaborate with the content team to produce engaging marketing materials that align with our brand voice and resonate with our audience.
8. Market Research: Conduct ongoing analysis of market trends, competitor activities, and customer preferences to inform marketing strategies.