Digital Marketing Specialist Job in Bangalore at Clout Business Network Limited

Key responsibilities:

1. Conduct comprehensive keyword research and analysis to optimize website content for better search rankings
2. Optimize on-page SEO, including meta tags, images, and internal linking, to improve organic visibility
3. Manage off-page SEO, including backlinking campaigns and quality link-building strategies
4. Regularly monitor website performance and prepare SEO reports
5. Assist in website development and maintenance, ensuring a user-friendly, responsive, and SEO-optimized design
6. Collaborate with the web development team to troubleshoot issues and enhance website performance
7. Develop, implement, and optimize paid search campaigns on Google Ads
8. Monitor campaign performance, adjust bids, ad copy, and targeting strategies to maximize ROI
9. Conduct A/B testing for landing pages and ads to improve performance
10. Create and manage Facebook, Instagram, and other Meta platform ad campaigns
11. Optimize ads for engagement, conversions, and reach while aligning with overall marketing goals
12. Monitor and analyze Meta Ads performance, making necessary adjustments for better results
13. Develop and execute social media strategies for platforms like Facebook, Instagram, and LinkedIn
14. Create and schedule engaging social media content, including images, videos, and captions
15. Monitor audience interactions, track engagement, and respond to customer queries
16. Design and edit promotional, educational, and social media videos
17. Collaborate with the creative team to produce high-quality video content for marketing
18. Optimize videos for SEO, social media sharing, and YouTube
19. Create visually appealing graphics for social media posts, blogs, websites, and marketing materials
20. Ensure all designs align with brand guidelines for a consistent brand voice
21. Utilize Google Analytics, Meta Insights, and other marketing tools to track performance and KPIs
22. Provide weekly and monthly reports with insights and recommendations for improvement