Digital Marketing Associate Job in Mumbai at WEMATTER PXT Limited

W.E.-Matter, a Unicorn in the making, is the second-largest employee engagement company in India, aiming to be among the top 5 globally. It serves 100+ clients across three continents, including McDonald's, Honda Cars, Startek, Adani Group, Vedanta Group, ICICI Prudential, and HDFC AMC.

W.E.-Matter is a fast-paced B2B SaaS company offering an informal, collaborative environment where ideas matter. If you enjoy high-paced learning and responsibility, this is the place to grow your career.

Key Responsibilities:
1. Social Media Management & Marketing
a) Create engaging posts and campaigns to boost audience engagement, followers, and conversions.
b) Optimize and monitor social media content, maintaining performance analytics.
2. Digital Marketing Campaigns
a) Develop and track digital campaigns across platforms.
b) Present innovative strategies to enhance digital reach.
3. Search Engine Optimization (SEO)
a) Execute on-page and off-page SEO, including link-building and website optimization.
b) Improve website structure, meta-data, and content for better rankings.
4. Pay-Per-Click (PPC) Management
a) Plan and optimize Google Ads and paid campaigns for maximum ROI.
5. Content Creation & Curation
a) Produce blogs, videos, graphics, and other engaging content.
b) Manage and optimize content strategies.
6. Performance Analysis & Reporting
a) Use tools like Google Analytics to monitor performance and provide insights.
7. Trend Monitoring
a) Stay updated on industry trends to maintain a competitive edge.
8. Website Management
a) Manage WordPress websites, ensuring functionality and user experience.
9. Client Engagement
a) Develop strategies to improve audience engagement and client interaction.