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Online DBA Doctorate in Customer Behaviour Management

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Updated at : May 16, 2025

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Online DBA in Customer Behaviour Management

Advance your skills to deal with customers with an Online DBA in Customer Behaviour Management. Get recognised with the “Dr” title and reach the top level of the organisation, and solve difficult organisational problems with the practical skills that you will learn in this program, such as Customer decision-making, marketing strategies, and the impact of technology and culture on customer choice. Furthermore, you can pursue this program without even quitting your job, and it can be completed in just 3 years, which is much less than a regular PhD program. You must understand that upskilling is very important if you do not want to be stuck in your job.

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UGC Notice

No. of Universities

2

Course Duration

3 Years

Eligibility

PG or UG + Min. 5 Yrs Exp.

Learning Mode

Online

EMI Facility

Available

Online DBA Doctorate in Customer Behaviour Management Program Overview

Considered one of the innovative alternative for those professionals who seek advanced knowledge with respect to customer needs and preferences, the Online Doctorate in Business Administration (DBA) with specialization in Customer Behaviour Management. In the contemporary competitive market scenario, those companies that can read customer behaviour well survive. The program will thus instill in them those finer points of analyzing customer data for marketing, developing appropriate marketing strategies, and ultimately attaining higher customer satisfaction. 

The curriculum includes theories as well as practical aspects related to the pertinent topics such as Customer Psychology, data analytics, and strategic marketing. In marketing decisions, students will learn how to analyze data collected from various sources such as surveys, social media, and sales reports. Emphasis will also be laid on ethical issues regarding data collection and analysis so that graduates may keep high standards in their research and practices.

job-roles-after-an-online-dba-in-customer-behavior-management

One of the highlights of this DBA program online is flexibility. The working professionals can maintain a balance between work and personal life while investing in their studies, thus fulfilling the immediate applicability of the program in their present scenarios. The program also provides an online collaborative environment so students can share their experiences, processes, and achievements with students from all over the world.

Graduates with the DBA in Customer Behaviour Management have what it takes to hold leadership positions in marketing, customer experience, and strategic planning. They could strategically use their specialized knowledge to help develop new, customer-focused business models for their organizations. As developing customer loyalty becomes higher on business agendas, requiring talented people in this area will be paramount. 

This program is thus one that advances theoretical knowledge and practical skills with career prospects that allow for making a difference. Graduates will be able to better facilitate organizational success and analysis in their respective fields while addressing the ever-changing market dynamics as they understand the details of customer behaviour. Moreover, once you complete an Online DBA in Customer Behaviour Management, you will be able to apply to various job roles mentioned below 

Key Highlights of Online DBA Doctorate in Customer Behaviour Management In India

  • An online doctorate of business administration focuses on customer behavior management.  
  • Designed for professionals who wish to understand Customer thinking and processes around decision making.  
  • Concepts and theories essential for adequately planning marketing strategies.  
  • Motivation, perception, and decisionmaking processes are covered.  
  • Social and cultural things affecting customer choices are investigated.  
  • Graduates acquire advanced research skills to analyze market trends and customer needs.  
  • The online format further facilitates students managing work and personal commitments alongside their studies.  
  • Graduates can work in marketing, market research, consulting, or academia, with the skills to take organizations forward in understanding customer preferences. In today’s fighting markets, this DBA offers a necessary way to prosper.

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Online DBA Doctorate in Customer Behaviour Management Course Subjects/Syllabus

The curriculum structure of the Online DBA Doctorate in Customer Behavior Management is designed to offer practical and business-specific knowledge and expertise in Customer Behavior Management. It covers coursework, original research, thesis writing, and viva voce. To give a detailed outlook, here is the curriculum structure of this online doctoral program in Customer Behavior Management- 

Online DBA Doctorate in Customer Behavior Management

FOUNDATION PHASE

INTRODUCTION TO DOCTORAL RESEARCH

  • Decoding research
  • Research design decisions and strategies
  • Applying the research process
  • Business and management research essentials

FORMULATING RESEARCH TOPIC AND LITERATURE REVIEW

  • Formulating a research question
  • Writing a research proposal
  • Writing a literature review

QUANTITATIVE METHODS

  • Descriptive statistics,
  • Difference in means
  • Correlation, linear regression models
  • Panel data models, Logit and Probit models

QUALITATIVE METHODS

  • Methods and fundamentals of qualitative research
  • Choose qualitative research methods
  • Grounded theory, discourse analysis, feminist and postcolonial studies, and historical research
  • Qualitative data interpretation and coding
  • Qualitative comparative analysis

DATA COLLECTION TECHNIQUES (OPTIONAL)

  • Fundamentals of quantitative data collection and
  • secondary data sources
  • Collecting and evaluating primary data
  • Collecting primary qualitative data through observation
  • Collecting primary qualitative data through interviews

ACCESS TO DATA (OPTIONAL)

  • Negotiating access to data
  • Research ethics and managing data

LEADERSHIP PHASE

BUSINESS ENVIRONMENT, STRATEGY, AND INNOVATION IN THE

DIGITAL AGE

  • Business strategy essentials
  • Portfolio of a firm
  • Becoming a market leader and sustaining growth
  • Value creation through digital models
  • Growing a digital platform

LEADERSHIP SKILLS-LEADING PEOPLE, ORGANIZATIONS, AND

CHANGE

  • Leading teams and organizations
  • Group decision making
  • Change management
  • Bonus: Leadership and Entrepreneurship Masterclass 

DISSERTATION PHASE

MILESTONES:

  • Research Proposal, Literature Review, Draft Methodology,

Data Analysis, Final Dissertation

LEARNING INTERVENTIONS:

  • 1:1 Thesis supervision sessions, doubt resolution sessions, and live sessions

Note: The above-listed curriculum is provided by the ESGCI University. It is subject to change for other universities.

Online DBA Doctorate in Customer Behaviour Management Eligibility & Duration

If you are interested in taking admission to an Online DBA in Customer Behavior Management, then it is very important for you to know the eligibility criteria for it. It is very easy to check the eligibility criteria mentioned below 

  • To be eligible for admission, you must have a master's degree from a recognized government university with at least first division (or 50% marks or equivalent CGPA). If you are in compliance with this, no work experience is required.
  • Alternatively, those who are seeking a bachelor's degree but do not have a master's degree can also apply for the Online DBA program, as long as they have work experience between 3 to 5 years.

Significantly, there are no entrance exams needed for this program.

Duration: An Online DBA in Customer Behavior Management is a 3year doctorate program. You get recognised with the “Dr” title in just 3 years. Moreover, in that duration, you learn so many practical solutions to the complex business problems. Furthermore, you adding an Online DBA in your degree will add value to your resume and your resume will be highlighted and this way you will stand out from the others and will be easily beating the competition. 

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Program Fees for Online DBA Doctorate in Customer Behaviour Management

Starting at ₹ 6,776/month

Program Fee: ₹1,20,000 - ₹75,14,581

Low Cost EMI Available

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The cost of study for an Online DBA in Customer Behaviour Management would be between Rs. 5,50,000 and Rs. 10,00,000. As high as this cost may look, it needs to be weighed against the merits of getting the degree. This degree will accord you the respectable title of "Dr.”; professional knowledge in your field, and increase your chances of moving on to a position as CEO once you've completed the program.

Online DBA Doctorate in Customer Behaviour Management Admission Procedure

Congratulations on having decided to undertake an Online DBA in Customer Behavior Management! To guide you through the admission process, below is a simple stepbystep guide.

Step 1: Submit Your Application: Begin by applying to your preferred university. Download the brochure for all the necessary information required to finish your application, and make sure you attach all the necessary documents when submitting it.

Step 2: Await Your Offer: If your application is accepted, you'll be sent an offer letter by email. This letter will explain the next steps you should take.

Step 3: Confirm Your Admission: To confirm your place, you'll need to pay the fees due. Once this payment has been made, your application will proceed through the process.

Step 4: Access Your Program: After your admission has been confirmed, log in to the learning management system to view your study materials and begin your courses.

Remember these pointers for a seamless admission process: have your documents at hand in advance and avoid missing deadlines. Best of luck on your learning journey in Customer Behavior Management

 
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Education Loan/EMI Facilities for Online DBA Doctorate in Customer Behaviour Management

Many international universities offer EMI along with education loan options to assist with the expenses of pursuing an Online DBA in Customer Behavior Management. These loans and packages are designed to ease the financial burden by allowing for manageable installment payments, so you won't have to pay a large amount all at once. This flexibility enables individuals to pursue higher education without the added stress of significant financial worries. As a result, students can manage their study costs more comfortably, keeping any future financial responsibilities within reach.

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Is Online DBA Doctorate in Customer Behaviour Management Worth it?

Pursuing an online Doctor of Business Administration (DBA) with a specialization in Customer Behavior Management can be advantageous for several reasons. One, this specialism equips students with thorough knowledge of Customer Psychology, enabling them to make informed marketing and business decisions. Having the ability to comprehend customer behavior is crucial for businesses that must optimize their strategies in today's competitive market.

In addition, the flexibility of online degrees allows working professionals to continue their studies while still working, allowing those who want to advance their qualifications without having to quit their jobs. Graduates can seek leadership roles in marketing, customer research, or strategic planning, which usually means improved compensation.

Also, DBA is an end degree reflecting a high level of expertise and can open doors to academics or consultancy professions. Potential candidates should, however, consider the program's cost, its accreditation, and its goal in pursuing the degree prior to registration.

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Job Opportunity after Online DBA Doctorate in Customer Behaviour Management

Once you complete an Online DBA in Customer Behaviour Management, you will be able to apply to various job roles mentioned below. Moreover, you get recognized with the “Dr.” title that just adds value to your resume. Furthermore, you also become eligible to be a CEO or CXO of a company. So, if you are someone looking to advance your career and want to reach the heights, then an Online DBA in Customer Behavior Management is for you.

Job Profiles 

Customer Behavior Analyst

Loyalty Program Manager

Customer Insights Manager

Consumer Psychologist

CRM Analyst

Chief Customer Officer (CCO)

Top Recruiters for Online DBA Doctorate in Customer Behaviour Management

Top recruiters for professionals with an online DBA in Customer Behavior Management include prestigious firms like Deloitte, Accenture, and McKinsey & Company, which value expertise in Customer Insights for decision-making. Corporations like Procter & Gamble and Unilever seek candidates with advanced analytical skills to enhance their marketing strategies. Retail giants such as Amazon and Walmart also prioritize customer behavior specialists to optimize their customer experiences. Additionally, consulting firms and academic institutions actively recruit DBA graduates to contribute to research and training in customer behavior and market trends, making them sought-after professionals in various sectors.

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Let's clear up some doubts about Online DBA Doctorate in Customer Behaviour Management

An Online DBA in Customer Behaviour Management is a doctoral degree focused on understanding and analyzing consumer behavior in a business context. It equips students with the advanced skills needed to research, analyze, and implement strategies to improve customer engagement and satisfaction.

The program includes topics such as consumer psychology, market research methodologies, data analysis, strategic marketing, customer relationship management, and the impact of digital technology on consumer behavior.

Admission requirements usually include a master’s degree in business or a related field, a strong academic record, letters of recommendation, a statement of purpose, and sometimes relevant work experience in business or marketing roles.

Yes, an Online DBA prepares students for advanced positions in academia and industry just like a traditional DBA. The online format provides flexibility for working professionals while maintaining the same rigorous curriculum and faculty expertise.

The duration can vary by program but generally takes 3 to 6 years to complete, depending on factors such as enrollment status (full-time or part-time), research progress, and dissertation requirements.

Graduates can pursue various roles, including customer insights analyst, marketing director, business consultant, academic researcher, or professor in business schools, focusing on consumer behavior and market strategy.

Students will develop critical thinking, analytical skills, research methodologies, strategic planning, and leadership abilities. They will also gain insights into using data to inform decision-making and improve customer experiences.

Yes, many online DBA programs offer networking opportunities through virtual seminars, conferences, and connections with alumni. Additionally, students can engage with faculty mentors and industry professionals, enhancing their professional network.

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