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Online DBA Doctorate in Digital Marketing
Updated at : May 28, 2025DOWNLOAD E-BOOK
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The Online DBA in Digital Marketing is a professional degree program specifically created for working professionals who want to upgrade their profession in the discipline of digital marketing. The degree aims to impart strategic thinking and leadership capabilities with in-depth knowledge about digital marketing trends and methods.
One of the most important aspects of the DBA program is that it is very flexible. Delivered by online institutions, it permits students to combine work and personal obligations with education. It usually takes three to four years to complete most programs, and students generally work on actual business projects and case studies involving digital marketing.
With the current digital era, there has never been a greater demand for competent marketing professionals. As per the U.S. Bureau of Labor Statistics, job opportunities for advertising, promotions, and marketing managers will increase by 10% between the years 2020 to 2030, which is more rapid than most other professions. This increase indicates rising demand for digital marketing practices in powering business success.
The course structure of an Online DBA in Digital Marketing typically encompasses a broad array of subjects. Students are taught consumer behavior, digital analytics, social media marketing tactics, search engine optimization, and data-driven marketing strategies. The program also places major focus on research methods, allowing students to carry out original research that adds value to the study of digital marketing.
In addition, this course would generally include experiential elements in the form of internships or consulting projects. This provides useful experience, enabling students to put theory into practice and establish a professional network within the field. Moreover, you can apply to the various job roles mentioned below:
Those who finish the Online DBA in Digital Marketing typically move on to top-tier jobs like Chief Marketing Officer (CMO), Digital Marketing Director, or Marketing Consultant. These jobs are associated with major responsibilities like making marketing strategies, leading teams, and studying market trends.
In summary, the Online DBA in Digital Marketing offers a comprehensive education to help professionals excel in an evolving digital landscape. With its flexible format and focus on practical skills, this program is an excellent choice for those seeking to enhance their credentials and advance in their careers. If you’re interested in making an impact in the world of digital marketing, this degree could be your ideal pathway.
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If you are a working professional looking for advancement in your career, then an Online DBA in Digital Marketing is the right choice for you, because in this program, you get to learn not only the theoretical knowledge but a practical approach as well. After learning, you can easily solve complex business problems easily in your organisation or even in your own organisation.
Online DBA (Doctorate in Business Administration) |
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FOUNDATION PHASE |
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Introduction To Doctoral Research |
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Formulating Research Topic And Literature Review |
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Quantitative Methods |
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Qualitative Methods |
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Data Collection Techniques (Optional) |
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Access To Data (Optional) |
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LEADERSHIP PHASE |
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Business Environment, Strategy, And Innovation In The Digital Age |
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Leadership Skills-Leading People, Organizations, And Change |
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DISSERTATION PHASE |
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Milestones |
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Learning Interventions |
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Note: The curriculum provided above is from ESGCI University to provide an overview of the program. It may change depending on the university.
Working professionals looking to apply to an Online DBA in Digital Marketing, then following the eligibility criteria mentioned below is necessary-
Furthermore, you do not even have to pass any entrance exam to get admission to an Online DBA in Digital Marketing, unlike a regular PhD program.
The Online DBA Doctorate in Digital Marketing would take around three to five years to achieve. The program provides students with the flexibility to pursue advanced topics in digital marketing at their own pace. It would involve coursework, research assignments, and a dissertation. Students would study key subjects such as online consumer behavior, social media plan, and digital analytics. The mobility of Online learning enables learners to study anywhere and frequently juggle work or other responsibilities with their studies. Graduates are highly equipped for leadership positions in the rapidly changing digital marketing world by the end of the course. In summary, this course is created for professionals who want to specialize in this exciting industry and further their careers.
Benefits of learning from us
Starting at ₹ 6,776/month
Program Fee: ₹6,00,000 - ₹7,50,000
Low Cost EMI Available
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The fees of an Online DBA in Digital Marketing are between Rs. 5,50,000 to Rs. 10,00,000. You might find the fees a little expensive, but this is actually an investment in your future. Moreover, when you add this doctorate degree to your resume, it will make your resume more valuable. Moreover, it will make you an invaluable asset in your organisation. Furthermore, you will be able to beat the competition easily in the market
To apply for an Online DBA in Digital Marketing, you need to follow the given steps below, which will make your application process easy.
Step 1- Submitting the Application- Start by choosing your desired university and then filling and submitting the application form.
Step 2- Accept the offer letter - Now, you will receive an offer letter from the university. In the admission offer, you will find the next steps to follow.
Step 3- Accept the Admission - Now, you have to accept the admission offer, and you can do it by paying the balance fees of the university, and hence your admission will be finalised.
Step 4- Start your Program - You can start your program by accessing the LMS, the university will provide you with the login details of the LMS.
Note- There is no entrance exam in an Online DBA in Digital Marketing, fulfilling the eligibility criteria mentioned above is important.
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Various foreign universities offer you the EMI (Equated Monthly Installments) plan to study an Online DBA in Digital Marketing to help you with your finances, so that you can focus on your studies more rather than stressing about your finances. Moreover, universities offer you various schemes that allow you to pay small amounts rather than the entire fee in one go. Having such plans is very beneficial for the students because they can easily study without worrying about the burden of finances on their shoulders.
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There are various benefits of pursuing an Online DBA in Digital Marketing, such as you get to learn new things more on a practical level because this program is based on practical knowledge, and less theory, which equips you with the practical solutions to the business problems. Moreover, you get recognized with the “Dr.” title.
Furthermore, getting an Online DBA equips you with all the practical skills that are beneficial for you to connect with your audiences in a more effective way, which can help you grow your business or the organization you are working for. So yes, an Online DBA in Digital Marketing is worth your time and money.
College Vidya Advantages
You can apply to various job roles once you complete an Online DBA. Some of the job roles are mentioned below. Moreover, you get recognised with the “Dr” title that adds more value to your resume and makes you an irreplaceable asset in your organisation.
Job Profiles After Online DBA Doctorate in Digital Marketing |
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Digital Marketing Strategist |
Head of Content and Digital Strategy |
Chief Marketing Officer (CMO) |
Social Media Director |
Digital Transformation Consultant |
Data-driven Marketing Researcher |
There are various top companies that hire graduates of an Online DBA in Digital Marketing, such as IBM, Deloitte, and Accenture frequently seek professionals in this area to enhance their workplace dynamics and leadership approaches. Moreover, organizations such as the Society for Human Resource Management (SHRM) and various local universities highly regard this expertise. Additionally, recruitment firms like McKinsey & Company and PwC are recognized for employing graduates to help organizations improve their organizational culture.
Our students work at
Accenture
Deloitte
IBM
India Mart
Mckinsey and Company
Nestle
Tata Sky
An Online DBA in Digital Marketing is a Doctor of Business Administration program focused on advanced digital marketing strategies, analytics, and business leadership. It’s designed for working professionals who want to take on high-level roles or transition into research, consulting, or teaching.
This program is ideal for experienced marketers, business leaders, consultants, or entrepreneurs who want to gain deeper insights into digital marketing trends, data analytics, customer behavior, and business innovation.
No, Online DBA is not approved by UGC-AICTE approved but if you pursue an Online DBA program from an internationally approved university, then your degree will be considered valid in India also.
Graduates can become Digital Marketing Directors, CMOs, Marketing Consultants, Professors, Research Analysts, Brand Strategists, or head digital transformation initiatives in global companies.
The program typically takes 3 to 4 years to complete, depending on the university and your pace. Some universities offer flexible timelines to suit working professionals.
Yes, the Online DBA is specifically designed for working professionals. Classes, assignments, and research work are often flexible and can be managed alongside a full-time job.
Salaries vary, but professionals with a DBA in Digital Marketing can earn anywhere between Rs. 10 LPA to Rs. 40+ LPA, depending on role, experience, and industry.
Key subjects include Digital Marketing Strategy, Data Analytics, SEO/SEM, Consumer Behavior, E-commerce Management, Marketing Automation, Research Methodology, and Dissertation Work.
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