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Online BBA in Digital Marketing

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online bba in digital marketing

Updated at : September 30, 2024

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Online BBA In Digital Marketing

Online BBA in Digital Marketing is a specialized undergraduate degree designed to provide business administration skills combined with digital marketing knowledge and skills. Digital marketing is relatively a new and most demanded skill that can help brands to set up business digitally and grow sales. Digital marketing is divided into multiple aspects such as organic SEO, paid media, social media marketing, branding and advertising. Getting the online BBA degree in digital marketing prepares students with all these skills with convenience. You can master digital marketing while staying anywhere and have a reputed degree that is valid everywhere in the world.

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UGC Notice

No. of Universities

4

Course Duration

3 Years

Eligibility

12th Pass out

Learning Mode

Online

EMI Facility

Available

Online BBA in Digital Marketing Program Overview

Digital Marketing is one of the most demanded skills of recent times, with the proficient skills in digital marketing you can help businesses to grow their presence online and drive extensive growth. Online BBA in Digital Marketing is an undergraduate degree that spans 3 years and particularly involves business administration core subjects with a focus on digital marketing fundamentals and subjects like SEO, performance marketing, social media marketing, branding and advertising. Pursuing this degree in online mode allows students to get the learning of this program flexibility with no need to commute to college. With the provided flexibility, students can learn on their preferred schedules which allow them to fulfill other important priorities while completing the UG degree program. 

job-roles-and-salary-after-online-bba-in-digital-marketing

Moreover, the cost difference creates a big impact, because of the affordable cost many students from different backgrounds opt for this program, and because of digital dependencies students from any part of the world apply for this program. There are even opportunities to pursue this program from global institutions, which provide more dynamic learning and global networking opportunities that enhance the overall skills of a student. 

It is important to note, that the online BBA program in Digital Marketing is a UGC-DEB-approved program, which means the online degree will be considered equivalent to a regular degree in terms of value and equally recognized by employers. After completion of the program getting a job in the digital marketing domain would be dependent on your subject knowledge and skill gained throughout the program. By completing this program, students can have successful careers in the management field.

Why Online BBA in Digital Marketing 

In this digital age, getting expertise in digital marketing will lead to a prosperous career ahead. Achieving a BBA in Digital Marketing online degree would provide the learning in a completely online mode which is a flexible approach for a candidate. With the flexibility of online mode, you can focus on learning other important certifications which eventually help you upskill and get better placements later. Also, the program is comparably more affordable, and with digital dependency, another cost of travel and stay is also eliminated. Moreover, this program is well-suited for working professionals also, as they can continue their jobs while pursuing this specialized degree program. After completion of the program, a candidate can apply for roles such as SEO Manager, PPC Expert, Social Media Manager, etc.

Who Should Pursue Online BBA in Digital Marketing

This program is well-suited for everybody who wants to build a successful career in Digital Marketing, If you are a student and aspire to grow your business digitally, you can pursue this degree right after high school, or if you are working professionally, want to upgrade your skills and add more value to your current job roles then this flexible degree would is highly beneficial for you. Also, if you are working in a completely different field, and want to switch to digital marketing, the online BBA specialized degree would help you do so more flexibly and effectively. Basically, for anybody who meets the basic eligibility and is interested in learning digital marketing from scratch, this course is ideal.

When Should I do an Online BBA in Digital Marketing

This degree can be pursued anytime in your academic and professional career because there are no age restrictions and online degrees can be pursued with the regular degree also. However, pursuing the program right after completing 10+2 is ideal, but even if you are at the later stage of your career when you are already working in a company, this degree can be beneficial to advance your knowledge about the subject. Overall, when to pursue this program depends on your personal choice and professional stability.

Top Universities Offering Online BBA in Digital Marketing

Name of the University

Annual Course Fee (Might Vary)

Manav Rachna University Online

1,62,000 INR

SRM University Online

1,29,000 INR

MMU Online

1,05,000 INR

Vivekananda Global University Online

1,14,000 INR

Jain University Online

2,80,000 INR

Key Highlights of Online BBA in Digital Marketing In India

  • It’s a skill-based training course, rigorously demanded by the youth of India. 
  • This course is highly curriculum-led and will prepare you completely to fulfill the demands of the workplace in digital form with an entrepreneurial approach. 
  • If you’re computer savvy, a web addict, and a person who is always interested in learning and gaining knowledge of digital platforms then this online and distance BBA in Digital Marketing course is only for you. 
  • With this course, you can even start up your own company, website, digital application, and merchandise on any social media platform. 
  • You can start earning on your own at a young stage of life and not even wait for someone to give you a job opportunity but you can create a job platform for yourself and for others too. 
  • There are many options by which you can release your website and content to make money that is affiliated with digital marketing. 
  • The average cost of this program is much less than regular programs, which is between 1 Lakh INR and 2.80 Lakh INR.
  • This program is well-suited for working professionals also, as the flexible program allows one to manage work-life balance with academics.
  • There is a digital website through which you can promote your product and content such as Amazon, Flipkart, Myntra, and any other digital website. 

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Online BBA in Digital Marketing Course Subjects/Syllabus

Online BBA In Digital Marketing Syllabus

1st Semester

  • English
  • HRM and Organizational Behavior
  • Financial Accounting
  • Modern Business Environment
  • Digital Fluency and Financial Modelling
  • Financial Literacy and Planning

2nd Semester

  • Business Foundations with Excel
  • Financial Markets and Instruments
  • Business Management
  • Business Economics
  • Communicative English
  • Applied Learning I - Project

3rd Semester

  • Managerial Finance
  • Marketing Management
  • Introduction to Digital Marketing
  • Personality Development and Leadership skills
  • Search Engine Optimisation and Search Engine Marketing (Research Methodology)
  • Environmental Science

4th Semester

  • Entrepreneurship
  • Operations Management
  • User Retention and Engagement
  • Social Media Marketing
  • Quantitative Techniques for Business
  • Applied Learning II - Project

5th Semester

  • Direct Tax
  • Cost and Management Accounting
  • Email and Affiliate Marketing
  • Content Marketing
  • Digital Marketing and E-Commerce
  • Artificial Intelligence

6th Semester

  • Strategic Management
  • Business Tax
  • Web, Mobile and Social Media Analytics
  • Marketing Analytics
  • Introduction to Business Analytics
  • Applied Learning III - Project

Online BBA in Digital Marketing Eligibility & Duration

The minimum eligibility to get admission on this online and distance BBA in Digital Marketing:

  • A student must pass in 10+2 Examination with at least 50% marks of aggregate in 5 subjects. 
  • Students who passed 10+2 from any stream are eligible to apply.
  • There is no upper age limit.
  • The entrance exam is not required for admission to Online BBA Digital Marketing.

Duration- The duration of an online BBA in Digital Marketing is 3 years and it includes a comprehensive understanding of the concepts related to Digital Marketing. The syllabus of the online BBA in Digital Marketing consists of 6 semesters. The online program provides 2-year relaxation, which means you can complete the program in a maximum of 5 years.

Skills Required for Online BBA in Digital Marketing

  • Analytical Skills - Ability to analyze data and interpret marketing trends.
  • Creativity - Developing innovative marketing strategies and campaigns that drive leads.
  • Communication Skills- Effective written and verbal communication skills to effectively communicate brand voice with the audience.
  • Technical Proficiency - Familiarity with digital marketing tools and platforms such as GA4, Semrush, Google Ads, Meta Ads, etc.
  • Strategic Thinking- Planning and executing long-term marketing strategies to create a brand image.
  • Problem-Solving - Addressing challenges and finding effective marketing solutions.
  • Teamwork - Collaborating with other departments to achieve marketing goals and make the result more effective and result-oriented.

Recommended Books

Book Title

Author

Digital Marketing Analytics

Chuck Hemann and Ken Burbary

Building a StoryBrand

Donald Miller

Content Marketing Strategy

Robert Rose

Influence: The Psychology of Persuasion

Robert B. Cialdini

SEO 2023: Learn Search Engine Optimization

Adam Clarke

Contagious: How to Build Word of Mouth in the Digital Age

Jonah Berger

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Digital Marketing for Dummies

Ryan Deiss and Russ Henneberry

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Program Fees for Online BBA in Digital Marketing

Starting at ₹ 6,776/month

Program Fee: ₹46,400 - ₹2,69,000

Low Cost EMI Available

Recommended

The academic fee for online BBA in digital marketing courses depends on the university you are selecting to pursue the course from. Generally, the course fee varies between 1 Lakh INR and 2.80 Lakh INR. There are EMI facilities also available for students.

Online BBA in Digital Marketing Admission Procedure

  • First, visit the official website of the university.
  • Then, fill in all the details in the application form.
  • Upload all the necessary documents.
  • Submit the application and academic fee on the portal.
  • Cross-check the information and submit the application form.
  • The university will then send a confirmation message after reviewing your application.
 
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Education Loan/EMI Facilities for Online BBA in Digital Marketing

Educational loans provide access to higher education, even to those who cannot afford this relatively affordable bachelor’s degree program. Most online universities provide educational loan/ EMI facilities to students so that everyone can complete their education and have a successful career ahead. There are additional tax benefits also of getting an educational loan.

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Is Online BBA in Digital Marketing Worth it?

Getting a relevant degree with flexibility, while fulfilling other commitments is indeed worth it. Online BBA in Digital Marketing is an undergraduate degree that focuses on the most demanded skill that can be solely responsible for the digital growth of the company. There is a high demand for candidates who are proficient in SEO, performance marketing, social media marketing and other aspects of digital marketing. Completing an online BBA in digital marketing provides flexibility to pursue other certifications also with the UG degree through students who master the required skill and later get high-package placements.

As the degree is UGC-approved, you can later apply for government jobs and even pursue a master's degree program such as an MBA. Additionally, the main benefit lies in the curriculum being designed with a practical approach, consisting of hands-on learning, real-world projects, etc which prepares job-ready candidates. Furthermore, the multiple learning resources provided to students, make the learning process more in-depth and interactive.

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Job Opportunity after Online BBA in Digital Marketing

There will be numerous job opportunities open up after completing an online BBA in digital marketing. Some of the job roles are:

Job Roles After Online BBA in Digital Marketing

SEO Expert

Social Media Manager

Web Analyst

Email Marketing Specialist

PPC Experts

Professional Blogger

Top Recruiters for Online BBA in Digital Marketing

There are top MNCs, who look for online BBA digital marketing graduates that are proficient in skills and add value to their organization. Some of the top companies that recruit candidates are Pepsico, HUL, Cognizant, ITC, Google, Microsoft, etc.

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TCS

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Sony

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JP Morgan

Let's clear up some doubts about Online BBA in Digital Marketing

The average salary ranges from INR 3 to 20 Lacs per annum, depending on the skills and experience you have.

Yes, online BBA digital marketing is UGC-approved, the online degree achieved from a reputed institute is valid for both the government and private sector.

This course is the most advantageous program in recent times. It enables a student to learn the skills and creativity of the digital world with flexibility and convenience.

The documents you need for admission are 

  • 10th board mark sheet and the passing certificate. 
  • 12th board mark sheet and the passing certificate.
  • 6 passport-size photo 
  • Identity proof (Adhar card/ Driving Licence/ Pan card/ Voter ID card) 

Students who completed 12th from a recognized board from any stream with a minimum of 50% marks are eligible for an online BBA program in digital marketing.

BBA in digital marketing is 3 years long. However, an online BBA in digital marketing can be completed in a maximum of 5 years.

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