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Executive MBA for Working Professionals in Market Research
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Updated at : January 8, 2025DOWNLOAD E-BOOK
Online Executive MBA in Market Research
An online EMBA in market research is designed to equip professionals with the latest business strategies after understanding the dynamic trends of the market. This online course offers a great level of flexibility in learning that fits well into the tight schedules of working professionals. The learning outcomes of this EMBA specialization are vital in taking your business to the next level. Enroll in this online executive MBA in the market research program to strengthen your understanding of the market which will help you develop better product strategies.Watch Video
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Executive MBA for Working Professionals in Market Research Program Overview
In today’s world, an understanding of the market is vital in building a fruitful business model. Market research is the analysis of ongoing market trends that help you develop better & relatable business strategies for maximized growth. An executive course in the same major equips you with the latest methodologies & tools that have emerged in the past few years in this business domain.
The online availability of this program at some reputed universities has made it feasible for working professionals to advance their careers. An online EMBA in market research makes you learn about the analytical tools that can be used to analyze the ongoing & upcoming trends in the market concerning your goods or services-specific areas.
Why Online Executive MBA in Market Research?
As a proficient working professional, it is quite important to have a thorough knowledge of business modeling & strategy development tools to execute relevant business plans for maximized business profits. This online EMBA program not only equips you with the basics of management & business field but emphasizes majorly on the topics related to market research.
The technicalities of this program give you an edge over the others & make you stand out because of your strategic thinking & planning skills. Apart from the conceptual understanding, the career development services offered in this online course are something that can help you rebuild your career in the way you want it to be!
Who Should Pursue An Online Executive MBA in Market Research?
An online EMBA in market research program is designed for business professionals serving any sector in the industry. The category of these professionals includes marketing executives, senior managers, marketing team leaders, business consultants, and business owners. Other than this, anyone who wants to gain expertise in understanding the market trends or is willing to switch their career lines in this domain should pursue this program.
When To Do An Online Executive MBA in Market Research?
The best part about an online EMBA in the market research program is that any professional with 1-2 years of experience can pursue it. There is no age capping associated with this program that gives you the freedom to apply for the program at any stage of your career.
Key Highlights of Executive MBA for Working Professionals in Market Research In India
- Advance your career by learning effective business skills & technologies via an online program.
- Acquire better planning abilities & strategic thinking skills along with a thorough understanding of the management field.
- Interact with some of the best B-school faculties & strengthen your knowledge through online classes.
- Brush up your foundational concepts & learn new ones through an updated course curriculum.
- Improvise your thinking & planning abilities for increased work efficiency with the newest work methodologies.
- Expand your professional networking at a global level & join the elite alumni status of authorized universities.
- Get technical support for the entire course session from a highly committed team of “Student Support.”
- Enhance your subject knowledge through 24*7 available digital academic resources, recorded lectures, & past projects.
- Learn the implementations of tools & analysis methods by working on capstone projects & industry-based case studies.
- Avail of placement assistance services like one-on-one career counseling, Q&A forums for doubt resolution, virtual job fairs, resume-building tools, base camps, etc.
- Earn an industry-recognized certification at the end of this online program that holds the same weightage as an on-campus program.
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Executive MBA for Working Professionals in Market Research Course Subjects/Syllabus
The subjects covered in this online program make you learn the basic aspects of the business domain including some of the complex topics. Apart from some general management subjects, you get to develop a core understanding of the market research field. Some of the subjects included in this course content apart from the general business topics are mentioned below.
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Marketing Management |
Business Communication |
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Business Economics |
Supply Chain Management |
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Marketing Research Communication |
Social Listening |
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Leadership, Engagement, and People Performance |
Leading Change for Sustainable Futures |
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International Market Approaches |
Emerging Business Topics |
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Digital Business Innovation |
Business Strategy |
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Statistics |
Advertising Research |
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Syndicate Marketing Research |
Anthropological Methods |
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Market Research Tools |
Business Law and Ethics |
These topics will be divided into different semesters or terms based on the duration of the program.
Is an Entrance Exam Conducted For an Online Executive MBA in Market Research?
Generally, an entrance exam is not conducted for an online EMBA program in the specialization of market research. However, you can come across some prestigious institutions like IIMs which may ask for a good CAT score for an EMBA program as well. Here is a list of a few common entrance exams that you might encounter at different universities.
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CAT (Common Admission Test) |
MAT (Management Aptitude Test) |
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GMAT (Graduate Management Admission Test) |
CMAT (Common Management Admission Test) |
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MAH CET (Maharashtra Common Entrance Test) |
XAT (Xavier Aptitude Test) |
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NMAT (NMIMS Management Aptitude Test) |
PGCET (Postgraduate Common Entrance Test) |
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KMAT (Karnataka Management Aptitude Test) |
SNAP (Symbiosis National Aptitude Test) |
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TANCET (Tamil Nadu Common Entrance Test) |
ATMA (AIMS Test for Management Admission) |
Recommended Books
Here is a list of some bestsellers in market research that can help you develop a better understanding of your product or services and its market approach.
|
Name of the Book |
Author Name |
|
The Disruption Mindset: Why Some Organizations Transform While Others Fail |
Charlene Li |
|
The Power of Moments: Why Certain Experiences Have Extraordinary Impact |
Chip Heath and Dan Heath |
|
Invisible Influence: The Hidden Forces that Shape Behavior |
Jonah Berger |
|
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing |
Will Leach |
|
Storytelling with Data: A Data Visualization Guide for Business Professionals |
Cole Nussbaumer Knaflic |
|
Marketing Research: An Applied Orientation |
Naresh K. Malhotra |
|
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover) |
Dan Ariely |
|
Consumer Behavior: Building Marketing Strategy |
David L. Mothersbaugh |
|
Consumer Behavior: Building Marketing Strategy (Hardcover) |
Delbert I. Hawkins |
|
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) |
Michel Wedel |
Executive MBA for Working Professionals in Market Research Eligibility & Duration
The primary requirements that you need to fulfill before applying for this online EMBA program must be verified from the official university website. However, some of the common criteria are mentioned here to give aspirants a basic idea to judge their eligibility for the program.
- Graduation in any discipline from a recognized university.
- A minimum of 50% marks are required in the last qualifying degree.
- Work experience in the related field is preferred.
Duration: The overall duration of an online EMBA program in market research ranges between 11 to 24 months. This parameter of duration is entirely university-specific & varies as per the choice of the university providing it. Apart from the subject-specific learnings, additional career support services are also covered within this course duration.
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Program Fees for Executive MBA for Working Professionals in Market Research
Starting at ₹ 6,776/month
Program Fee: ₹1,53,000 - ₹12,00,000
Low Cost EMI Available
Recommended
The fees of an online EMBA in market research start at around 1.5 lakhs INR. This value is subject to change as per the choice of university. Moreover, this package covers the cost of tuition fees, placement assistance, and digitized academic resources which are available 24*7. In case you get the opportunity to visit your university campus, you will have to pay an additional amount as applicable to your university.
Executive MBA for Working Professionals in Market Research Admission Procedure
The admission procedure to join this online EMBA course is pre-decided by the universities providing it. However, some general steps remain common to all universities that can be overviewed to get an idea about the admission formalities related to this online program. Here is the sequence of steps that would make you spot your seat in the upcoming batch of an online EMBA in market research.
Visit the official website & select this specific program. Click on the “Apply NOW” tab & access the admission application form. Fill out the mandatory fields in the form with the correct details & then submit it. Upload all documents related to your academic achievements including certificates & mark sheets. These academic details are used to review your academic potential for the program. After reviewing your application, you will receive a list of documents from the admission committee of the university to assess your professional achievements & their relevance to the program. This list includes a resume/professional synopsis, cover letter, Letter of Recommendation (LOR), and Statement of Purpose (SOP). After this submission, you will receive an Offer Letter from the university that will ensure your selection for the program. Finally, the fee payment will block your seat in the course & you will receive your personalized credentials to access the LMS available at the student portal on the university’s website.
In the case of screening tests (entrance exams & personal interviews), you can only proceed with the admission formalities if you pass the screening tests with minimum marks.
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Other Specializations for Executive MBA for Working Professionals in 2025
Education Loan/EMI Facilities for Executive MBA for Working Professionals in Market Research
With the aid of education loans, the accessibility to higher education has become even more feasible for working professionals. In the online EMBA in market research, you get this facility that will turn your aspiration of getting a postgraduate degree into reality. With the easy monthly installments, you get to complete this program without facing any financial issues.
Apply For No Cost EMI
Is Executive MBA for Working Professionals in Market Research Worth it?
The outgrowing needs of the business industry have increased the demand for trained business professionals by many folds. Market research is one of the key factors that decide the efficiency & impact of your business strategies. An online EMBA in market research is without any doubt one of the best ways to upgrade yourself in the field. For business professionals who are stuck between their 9 to 5 jobs, this program adds great value to their careers by allowing them to pursue it along with their jobs.
Apart from the flexibility, this EMBA program’s advanced curriculum helps you build up a whole new prospect about how to approach the market for better results. This helps you develop better strategies for your business model. Whether you are an entrepreneur or a junior/mid-level executive, an online EMBA in market research is quite beneficial for you as it equips you with advanced market trends that give a new direction to your career.
College Vidya Advantages
Job Opportunity after Executive MBA for Working Professionals in Market Research
An online EMBA in market research is quite alluring for many professionals who are already serving the business industry & for others who want to change their profession in this direction. The skills & technicalities learned in this program will put you in eye-catching positions for reputed firms in the national & international markets.
The career prospects of this online program are quite wide & open a broader career path for you in different employment sectors. Some of the job positions available after this program are listed here.
|
Market Research Analyst |
Public Relations Manager |
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Marketing Information Personnel |
Customer Relationship Management Personnel |
|
Brand Manager |
Digital Marketing Specialists |
Top Recruiters for Executive MBA for Working Professionals in Market Research
An online EMBA in market research is quite alluring for many professionals who are already serving the business industry & for others who want to change their profession in this direction. The skills & technicalities learned in this program will put you in eye-catching positions for reputed firms in the national & international markets.
The career prospects of this online program are quite wide & open a broader career path for you in different employment sectors. Some of the job positions available after this program are listed here.
Market research is an integral part of every business domain and having expertise in it can help you get placed in a decent organization. An online EMBA in market research is one of the easiest ways to gain that knowledge without giving up on your current job. This qualification in your resume and your market research skills even grab the attention of recruiters of top MNCs.
Our students work at
Accenture
Amazon
Bosch
Capgemini
Dunzo
HCL
Mahindra
Let's clear up some doubts about Executive MBA for Working Professionals in Market Research
The employment rate in the market research field is expected to grow by 19% from 2021 to 2031 making it one of the fastest-growing occupation sectors.
The eligibility criteria to apply for an online executive MBA in market research are based on the university offering it. Many universities ask for work experience after graduation as the minimum eligibility for the program while some offer admissions based on graduation.
The average range of online EMBA in the market research domain is 11 to 18 months. Thus, a time commitment of a minimum of 11 months is required to earn an online certification in the same major.
Market research analysts research the latest market trends as per their interest areas. The compilation & analysis of the relevant information is then used to develop relevant business strategies that optimize the organization’s profits.
Working professionals have reported a successful career journey after the completion of an online EMBA in market research. They got around 41% hike in their salaries & availed the opportunities to work at their dream company after completing this online program from an authentic university.
Universities offering online programs have introduced placement assistance services like one-on-one career counseling, resume building, job portal creation, mock interviews, job fairs, etc. to make you job-ready in this competitive industry. All of these services are offered to brush up your skills & make you aware of the recruiting processes used by industries in the present scenario.
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