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Dual MBA Online in Digital Marketing E Commerce
Updated at : July 22, 2025DOWNLOAD E-BOOK
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Online MBA in Digital Marketing and E-commerce Management is an innovative professional degree at the postgraduate level. This is a 2-year degree course in which students learn management strategies that focus on business development, emphasizing digital marketing to promote and boost sales on electronic websites/ platforms/ social media. This course is divided into 4 semesters, where you can learn and gain practical and theoretical knowledge and skills.
This program includes subjects like Growth Marketing, Consumer Behaviour, Brand Management for e-commerce, Web and Social Media Analytics, Integrated Marketing Strategy, etc. The course subjects are generally covered through engaging learning materials and case studies, which provide students with real insights into the learned concepts.
In 2021, India's e-commerce market size was $39.33 billion, and at a CAGR of 31.13%, it is projected to grow to nearly $343.90 billion by 2029. In addition to this, government initiatives like Skill India, Digital India, Start-up India, and Make in India are boosting the e-commerce industry, making it reach tier II and III cities. A major contributor to the growth of the Indian e-commerce market is the increase in the use of digital payments. Coming to the digital marketing scope, the increasing use of platforms like Instagram, Facebook, and YouTube among all age groups has made them effective tools that are used for engaging customers and driving sales.
The blend of e-commerce and digital marketing is also useful in the present times as online shopping is rapidly growing, and social media plays a major role in it. With 4.5 billion users, a separate wing named social commerce has emerged as a critical topic in e-commerce. Moreover, the rise in the influencer marketing industry has led marketers to spend more on that, which turned the $16.4 billion worth of this field in 2022 to reach $84.89 billion by 2028.
Online MBA in Digital Marketing and E-commerce gives working people freedom and ensures students learn basic business principles and advanced digital marketing and e-commerce strategies. The dual MBA specialization program gives people the skills they need to succeed in the constantly changing digital world. You can stay ahead of industry trends, improve your strategic marketing skills, make your e-commerce operations run more smoothly, and gain a competitive edge. With networking chances, real-world projects, and the ease of online learning, this MBA is a great investment that will give people the skills they need to lead and create in the digital marketing and e-commerce fields, which are always changing.
Online MBA in digital marketing and e-commerce is most useful for professionals with a few years of experience in marketing, e-commerce, or a similar field. This builds a strong base for adding advanced digital methods to current skills. However, if you start the program just after finishing your graduation, it will have the most effect.
Many universities offer an online MBA in digital marketing course and an online MBA in E-commerce course separately, but only a few offer their combinations as a dual specialization. Here is a list of some affordable universities that offer this online dual MBA specialization in Digital Marketing and E-commerce.
Top Universities for Online MBA in Digital Marketing and E-commerce Course |
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Universities (Online MBA in Digital Marketing and E-commerce) |
Universities Accreditations |
UGC | NIRF | NAAC A++ |
Admission Closing Soon
Compare & Enroll NOW
Different universities may have different syllabi, but the Online MBA in Digital Marketing and E-commerce usually covers a lot of different subjects to give students a wide range of skills. As an example, here is a summary of the course outline:
Semester I |
Semester II |
Principles of Economics & Markets |
Entrepreneurship |
Managerial Effectiveness & Ethics |
Marketing Management & Research |
Accounting & Finance |
Digital Marketing and E-Commerce Fundamentals |
Organizational Behaviour & HR Management |
Inbound Marketing: Content and Search Marketing |
Quantitative Techniques & Analytics |
Outbound Marketing: Digital Ads and Social Media Marketing |
Semester III |
Semester IV |
Business Environment & Strategy |
Web & Social Media Analytics |
Operations Management |
Digital Product Management |
Growth Marketing |
Marketing Analytics |
Brand Management for E-Commerce |
Integrated Marketing Strategy |
Elective |
Cross-functional elective |
---- |
Project |
Other Types of MBA Programs | |
If an individual is interested in pursuing this online MBA program, then they must meet these eligibility requirements to be admitted:
The minimum duration of an online MBA in Digital Marketing and e-commerce Management is 2 years, and the maximum is 4 years. So, students get an extra 2 years to pass all the exams in an online MBA. This amount of time gives students with work obligations the freedom they need. Students can learn all about the ins and outs of the digital world during this time, getting the skills and knowledge they need to do well in strategic marketing and e-commerce management jobs when the program is over.
Online Degree Courses You May Be Interested In- Online MBA In India
Below is a list of the popular books used in the Online MBA in Digital Marketing and E-commerce curriculum.
Title |
Author(s) |
Publication Year |
"Digital Marketing 2022" |
Dave Chaffey |
2022 |
"E-commerce Evolved" |
Tanner Larsson |
2016 |
"Data-Driven Marketing" |
Mark Jeffery |
2010 |
"Contagious: How to Build Word of Mouth" |
Jonah Berger |
2013 |
"SEO 2022 Learn Search Engine Optimization" |
Adam Clarke |
2022 |
"Social Media Marketing Workbook" |
Jason McDonald |
2021 |
"The Long Tail: Why the Future of Business" |
Chris Anderson |
2006 |
Benefits of learning from us
Starting at ₹ 6,776/month
Program Fee: ₹98,625 - ₹2,75,000
Low Cost EMI Available
Recommended
The Online MBA in Digital Marketing and E-commerce usually costs between INR 1 and 2.4 lakhs, which makes it a reasonable way to get a higher education. This pricing structure makes it possible for a wide range of workers who want to do well in the fast-paced fields of e-commerce and digital marketing to do so. The program's low cost, dual specialty, and flexible online format make it a good choice for people who want to improve their skills and move up in their jobs in the digital business world, which is changing quickly.
Students Can Pay The Fees Throughout The Payment Cycle:
Top Universities for Online MBA in Digital Marketing and E-commerce Course Fees |
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List of Universities |
Course Fees |
Detailed Fee Structure |
Parul University Online |
INR 1.50 Lakhs |
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The following are the common steps to enroll in an online MBA in Digital Marketing & E-Commerce:
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The Online MBA in Digital Marketing and E-commerce offers no-cost EMI facilities that make it easier for both fresh graduates and working professionals to pay for their education. This program allows you to gain top-notch education in the field without worrying about money immediately. Thus, learners can now easily handle their educational costs with the no-cost EMI choice, which gives them freedom.
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This specialized program gives workers very important skills needed in the constantly changing digital world, where businesses depend increasingly on online platforms, so pursuing an online MBA in digital marketing and e-commerce is a great way to advance your job. The dual MBA specializations ensure that the person has a deep understanding of basic business principles and advanced knowledge of digital marketing and e-commerce strategies.
When they graduate, students know how to make digital marketing efforts that work, make e-commerce run more smoothly, and carefully set up businesses for success in the digital world. Working workers can use the program's flexible online style to improve their skills without taking time away. The Online MBA in Digital Marketing and E-commerce adds to your academic credentials and gives you the tools to lead and create in the fast-paced and competitive digital business world. It does this through real-world projects, networking opportunities, and practical uses.
College Vidya Advantages
Graduates of the online dual MBA in Digital Marketing and E-commerce have open access to job opportunities in both sub-domains. The job roles that pay quite a decent salary are tabulated below, which can be easily explored after completing this program.
Job Roles |
Average Salary Package |
Digital Marketing Manager |
INR 5.5 - 12 LPA |
Marketing Manager (E-commerce) |
INR 7 - 15 LPA |
E-Commerce Operations Manager |
INR 4 - 8 LPA |
Digital Marketing Strategist |
INR 9 - 14 LPA |
Market Expert |
INR 8 - 11 LPA |
Brand Manager |
INR 12 - 18 LPA |
Sales and Marketing Head |
INR 12 - 16 LPA |
Manager - E Commerce |
INR 19 - 25 LPA |
The salaries mentioned above are as per Naukari.com.
Because graduates of the Online MBA in Digital Marketing and E-commerce have a wide range of skills, top employers actively seek them out. Tech giants, e-commerce leaders, and digital marketing agencies are just a few of the well-known businesses that value the program's dual focus.
Top Companies That Hire Online MBA Digital Marketing and E-commerce Graduates |
Average Annual Salary Packages (INR) |
Luminous Power Technologies |
19 - 25 Lakhs |
Cadila Pharmaceuticals |
7 - 15 Lakhs |
Galgotias |
4 - 8 Lakhs |
|
9 - 14 Lakhs |
Pepsico |
8 - 11 Lakhs |
Infosys |
12 - 18 Lakhs |
Cordelia Cruises |
12 - 16 Lakhs |
The salary packages given are sourced from Naukari.com.
Our students work at
Amazon
Dabur
Dunzo
Godrej
India Mart
Nestle
This online MBA in Digital Marketing E-Commerce Management degree is highly beneficial for developing a succesful marketing career. This course being of equivalent degree as a regular MBA, opens a vast number of opportunities in the marketing and corporate world, with highly paid job roles available for the student in MNCs, top companies, marketing agencies etc.
You can easily apply for this online dual MBA in Digital Marketing and E-Commerce Management program by visiting the official website of the university you want to pursue the course. There, you can register yourself as a new user and fill out the admission form along with attached copies of your important personal and educational documents. Pay the registration fee and academic fee to successfully complete the enrollment process for the course.
The average fees of this Online dual MBA in Digital Marketing and E-commerce course range between INR 1 to INR 2, depending on the specific university where you pursue the course from. There are EMI options and other financing options that are usually available for students to make it affordable to take the course.
Yes, as per the guidelines of UGC-DEB, an online MBA in digital marketing and e-commerce is a valid course and is of equivalent credibility and validity as a regular MBA in digital marketing and e-commerce.
The entry-level salary package that you can expect after completion of an online dual MBA program in Digital Marketing and E-commerce is between INR 4 to 6 LPA.
To apply for an online dual MBA program in Digital Marketing and E-commerce, you need to have a bachelor’s degree in any discipline with a minimum of 50% marks. Moreover, your bachelor’s degree must be completed from a UGC-recognized university.
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