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Online MBA in Marketing Management
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Share Updated at : May 16, 2025DOWNLOAD E-BOOK
Online MBA In Marketing Management
Online MBA in Marketing Management Program is a 2-year post-graduate course that helps aspirants or working professionals to specialize in the knowledge and skills related to Business Management, Leadership, Marketing strategies, and more, helping in apprehending the marketing landscape in-depth acknowledgement. Also, it readily opens the door to understand Marketing communications, Consumer behavior, Digital marketing, Business marketing, market research, branding, or other aspects of the course content of the specialization in Marketing management.Watch Video
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Online MBA in Marketing Management Program Overview
Online MBA in Marketing Management is a master's degree program meant for marketing professionals interested in moving to the next level in their careers while having other engagements. This program incorporates baseline business management courses together with advanced-level Marketing courses, and the areas of focus include: Digital Marketing, Consumer Behaviors, Brand Management, Market Analysis/Research, and Market Planning. It can take place online through a virtual learning environment, and it involves participation in coursework, case analysis, team assignments, and live discussions with classmates and professors from different regions.
Too often, which takes 18 to 24 months, approx., it has modules most of the necessary competencies of an online MBA, like finance, operations, and leadership, and some specific to marketing; social media marketing, marketing analysis, global marketing trends, etc. Other programs also present culminating experiences such as capstone projects or internships with working companies.
There are several career opportunities available for graduates in the field, including a marketing manager, a brand strategist, a digital marketing director, or a product manager. Online MBA in Marketing Management is accredited by known institutions, and it is convenient to earn, hence offering one a chance to advance in their career without having to have a gap in the workplace.
Where online MBA in Marketing Management be in 2050?
The online MBA niche is growing daily after COVID-19, and it has been rapidly increasing from 2019 to the present. However, as per the Association to Advance Collegiate Schools of Business (AACSB) report, the reach and demand for online MBA courses are increasing or decreasing. There is data on how the business schools' budgets change yearly; see the average annual budget rate of change in the table below; get it.
Viewing the report of AACSB, in the year 2023-2024, the budget of the online MBA course should be 7% increased and the online MBA course in Marketing or more specializations are expected to increase till 2050 by around 20% to 25%.
*The above details of the online MBA in Marketing Management are taken from AACSB.
Why an online MBA in Marketing Management?
Learning the online Master of Business Administration course with the marketing specialization course in Marketing Management, therefore, requires choosing the prior Marketing Management program.
Why Marketing Management?
- Drives Revenue and Profitability
- Builds Brand Awareness and Loyalty
- Enhances Customer Understanding
- Adapts to Market Changes
- Provides a Competitive Advantage
- Adaptability and Resilience
- Creativity and innovation
- Dynamic and Engaging work environment
- Marketing skills are essential for entrepreneurs
Who should pursue an online MBA in Marketing Management?
A variety of workers who want to do well in the fast-paced marketing field would benefit greatly from getting an online MBA in marketing. This tool is especially helpful for:
- Aspiring Marketing Professionals
- Current Marketing Professionals
- Business Leaders and Entrepreneurs
- Sales Professionals
- Career Switchers
- Those interested in international markets
- Individuals transitioning to marketing
- Digital marketing Enthusiasts
- Those Seeking Global Expertise
Where should I get an online MBA in Marketing Management?
The online MBA in Marketing Management program is designed to meet the needs of a wide range of people, including professionals in their careers who want to move up in their companies, marketing aspirants who want to change fields, and business owners who want to improve their companies' marketing strategies. However, this online MBA in Marketing management course should be get throughable from several universities that are accredited with their reliable accreditations & institutions.
Top affordable universities for online MBA in Marketing Management
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Top Universities for Online MBA in Marketing Management |
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Universities (online MBA in Marketing Management) |
Universities Accreditations |
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UGC | NIRF | NAAC A++ | QS World University |
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UGC-DEB | NIRF | NAAC A+ |
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NIRF | NAAC A+ | AACSB | NBA |
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UGC | AICTE | AIU | NIRF | WES | NAAC A++ | QS World University Rankings | AUAP |
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UGC-DEB | AICTE | AIU | NIRF | WES | NAAC A++ | SACSCOC |
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UGC | AICTE | NIRF | WES | NAAC A++ | Category-1 Autonomy |
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UGC-DEB | AICTE | NIRF | WES | QS World University Rankings | DEC |
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UGC-DEB | AICTE | AIU | NIRF | WES | NAAC A++ | ISO |
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UGC | AICTE | NIRF | WES | NAAC A+ | QS World |
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UGC-DEB | NIRF | NAAC A | QS World University Rankings |
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UGC | NIRF | NAAC A++ |
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UGC-DEB | AICTE | NIRF | WES | NAAC A+ | QS World University Rankings | ACCA | Harvard Business Publishing Education |
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UGC | AICTE | AIU | WES | NAAC A+ | ISO | PCI |
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UGC-DEB | NIRF | NAAC A+ |
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UGC | NIRF | NAAC | ISO |
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UGC | AICTE | AIU | NAAC A+ |
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Key Highlights of Online MBA in Marketing Management In India
- With online MBA in marketing programs, you can learn at your own pace, making it easy for workers to balance work obligations with improving their marketing skills.
- The course is designed to follow the newest marketing trends. It includes digital strategies, customer behavior, brand management, and other important topics to help grads stay ahead in their field.
- Diverse groups of people give a more global view, which is important for knowing foreign markets and ethnic differences in modern marketing.
- Students can meet with experts in their field online, leading to collaborations, guidance, and learning about new ideas.
- Real-world case studies, practical projects, and courses related to the industry are often a part of programs to ensure that students can use what they learn in the classroom in the real world.
- Graduates have advanced marketing skills and the ability to think strategically. This sets them up for leadership roles, job advancement, and more responsibility in marketing areas.
- Aspiring business owners learn useful things about marketing strategies, building brands, and understanding customer behavior, which improves their ability to run successful businesses.
- Specialized courses in digital marketing cover the growing significance of online strategies, ensuring pros know about the newest digital trends.
- Interactive learning opportunities, such as virtual talks, live sessions, and group projects, are made possible by online platforms. This makes for an interesting learning atmosphere.
- The program is designed to help marketing workers, business managers, entrepreneurs, and people who want to change careers. It can also help people with various job goals and backgrounds.
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Online MBA in Marketing Management Course Subjects/Syllabus
An online MBA in marketing usually covers many different topics to give students a full idea of marketing tactics, how people behave as customers, and how the digital world is always changing. Even though each lesson is different and helps in attaining the reliable skills, which can be apprehended from the information below.
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Online MBA in Marketing Management Syllabus |
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Semester I |
Semester II |
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Semester III |
Semester IV |
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Electives |
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Skills obtained in the Online MBA in Marketing Management |
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Online MBA in Marketing Management Eligibility & Duration
The Online MBA in Marketing Management is designed to appeal to a wide range of people, with qualifying requirements that are pretty flexible. For enrolling in the online MBA in marketing management, there is an eligibility criterion that must be adhered to from the down detailed below:
Requirements that necessitate an Online MBA in Marketing Management:
- For the General Category, require more than 50% marks, and for the Reserved Category, require more than 45% marks in the graduation.
- The graduation degree should be from a recognized university
- CAT/ GMAT/ XAT/ MAT or more entrance exam scores are acceptable for this program.
- English proficiency is necessary
- Having work experience is a good factor, but not necessary.
Duration of the Online MBA in Marketing Management
The Online MBA in Marketing usually lasts at least two years. However, students are given an open 4-year time window to finish the degree. This longer period gives students more freedom and time to balance their academic obligations with personal and business duties. The format is flexible enough to meet the needs of all students, so they can set their own study pace and finish the program successfully.
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Program Fees for Online MBA in Marketing Management
Starting at ₹ 6,776/month
Program Fee: ₹50,700 - ₹14,00,000
Low Cost EMI Available
Recommended
The online MBA in Marketing Management Program is accessible from several universities that tender this program, which costs approximately from INR 50,000 to INR 4 Lakhs; each university may vary. However, the diverse fees might be because of things like the school's name, the length of the program, and extra features like working with businesses or getting specific certifications. Feasible students should see this investment as wise because it will help them advance in their careers by giving them the skills and information they need to do well in the fast-paced marketing field.
Students can pay the fees throughout the payment cycle:
- The program fee is a one-time fee available
- Semester-wise payment is accessible at several universities
- Students can pay throughout the year
- Take EMI options
Comparison in b/w the Top Universities offering an Online MBA in HR Management course fees:
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Top Universities for Online MBA in HR Management Course Fees |
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List of Universities |
Course Fees |
Detailed Fee Structure |
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INR 2.92 lakhs |
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INR 2.20 lakhs |
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INR 2.75 lakhs |
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INR 1.96 lakhs |
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INR 1.31 lakhs |
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INR 2.20 lakhs |
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Amity Online MBA in Marketing |
INR 1.99 lakhs |
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INR 1.89 lakhs |
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INR 1.75 lakhs |
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INR 1.75 lakhs |
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INR 1.50 lakhs |
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INR 1.58 lakhs |
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INR 1.40 lakhs |
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INR 1.10 lakhs |
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INR 1.10 lakhs |
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INR 1.02 lakhs |
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Online MBA in Marketing Management Admission Procedure
Applicants usually have to go through a series of steps to see how well they fit into the online MBA in Marketing Management program and how well they have done in school. People who want to apply must do so online and include official transcripts, letters of reference, and a statement of purpose explaining their job goals and why they want to get an MBA in marketing. To enroll, must read the down steps below:
- Launch the university’s official website.
- Make a registration for the online MBA in Marketing Management program
- Sign in with the registration portal
- Fill out the application form by adding the prompt information
- Pay the reliable fees for the course and get the confirmation on your linked email and phone number.
Some schools might need scores on graded tests, like the GMAT or GRE. Those who made the shortlist might be asked to come in for an interview to help decide if they are a good fit for the program. Once students are accepted, they are given all the information they need to register for classes, get started with the school, and access the online learning tool.
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Other Specializations for Online MBA in 2025
Education Loan/EMI Facilities for Online MBA in Marketing Management
Getting an education loan to pay for an online MBA in marketing has a lot of benefits. With this financial aid, ambitious students can overcome their financial problems and go to college without giving up on their job goals. Many education loans have flexible payback choices and low interest rates, which make it easier for students to pay for school.
These loans also pay for different school costs, like tuition, books, and gear needed for online classes. By getting an education loan, people can invest in their professional growth and make sure that money doesn't get in the way of getting a good education and the chances that come with it in the fast-paced marketing field.
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Is Online MBA in Marketing Management Worth it?
Getting an online MBA in marketing can be a smart move that will pay off in the long run. This specialized degree gives workers the most up-to-date information on the marketing field, digital marketing tactics, and leadership skills. The online style is flexible, so people can balance their work obligations while learning about modern marketing methods in depth.
While learning the online MBA in Marketing Management program, students can adhere the prompt skills which includes, Strategic Marketing, Digital Marketing, CRM, Networking and Relationship building, Communication & Presentation skills, Advertising & Promotion, Brand Management, or more.
Online programs also offer networking chances that put students in touch with a wide range of classmates and professionals in the field, which helps them build valuable career relationships. When paired with practical uses, the knowledge gained improves one's ability to handle difficult marketing problems and helps one move up in one's job.
Getting an online MBA in marketing is valuable because it can help you make more money, find more jobs, and become a star in the marketing field. Businesses rely increasingly on digital strategies, making the skills you learn in an online MBA even more useful. People should carefully consider the program's accreditation, the teachers' knowledge, and how well the coursework fits their job goals to ensure the investment pays off in the competitive and ever-changing marketing field.
College Vidya Advantages
Job Opportunity after Online MBA in Marketing Management
While apprehending the online Master of Business Administration in Marketing Management program, aspirants can obtain the reliable and several skills that help in attaining top job roles in this field; however, several job opportunities are available that an aspirant can pursue.
*The salary range of the online MBA in Marketing Management is estimated and taken from the Ambition Box and Glassdoor.
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Job Roles after an online MBA in Marketing Management |
Wages in INR (annually) |
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Marketing Manager |
3 LPA to 14.3 LPA |
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Brand Manager |
4.1 LPA to 34.7 LPA |
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Digital Marketing Manager |
2.6 LPA to 21.6 LPA |
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Market Research Analyst |
1.3 LPA to 11.9 LPA |
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Customer Relationship Manager |
2.4 LPA to 11.5 LPA |
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Public Relations Manager |
2.1 LPA to 16.2 LPA |
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Global Operations Manager |
6.5 LPA to 39 LPA |
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Financial Analyst |
2.4 LPA to 15.7 LPA |
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Entrepreneur |
8.4 LPA to 33.6 LPA |
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Management Consultant |
8.2 LPA to 42.9 LPA |
Top Recruiters for Online MBA in Marketing Management
Global companies like Procter & Gamble, Amazon, Google, and Unilever are among the top companies looking for Online MBA in Marketing graduates. These big companies respect the strategic thinking, tech know-how, and leadership skills students learn in good online MBA programs. Major advertising firms, e-commerce platforms, and new tech companies are looking for graduates.
*There is a prompt list of companies that hire the Online MBA in Marketing Management course pursuer; get through it with the mentioned estimated Salary Range, which data can be taken from the Naukri’s official portal.
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Top MNCs hire an online MBA in Marketing Management Graduate |
Salary Packages (yearly) (in INR) |
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Info Edge |
1.1 lakhs to 27.4 lakhs |
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Unacademy |
2.8 lakhs to 28 lakhs |
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IndiaMart |
3.2 lakhs to 15.1 lakhs |
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PlanetSpark |
1.2 lakhs to 43 lakhs |
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Marriott |
6.5 lakhs to 117.3 lakhs |
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JustDial |
1.9 lakhs to 5.2 lakhs |
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RRD |
3 lakhs to 50 lakhs |
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PwC India |
5 lakhs to 20.4 lakhs |
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Denave |
2 lakhs to 10.6 lakhs |
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Citco |
1.3 lakh to 28.8 lakhs |
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ZS |
5.5 lakhs to 40.3 lakhs |
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KPMG India |
5.7 lakhs to 12.9 lakhs |
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Deloitte |
7.6 lakhs to 26.5 lakhs |
Our students work at
Capgemini
Deloitte
H&M
India Mart
Paytm
PWC
Genpact
Let's clear up some doubts about Online MBA in Marketing Management
After completing the online MBA in Marketing Management, you can upgrade your career in marketing and venture into higher and top managerial posts. You can apply for posts like Marketing Manager, Sales Manager, Business Analyst, Finance Manager, Brand Manager, etc, after finishing the course.
Subjects that the student will study during the online MBA in marketing management program which are; Consumer behavior, Digital marketing, Financial Management, Global marketing, Managerial economics, Research methodology, Retail management, Services marketing, Strategic management, Customer relationship management, Human Resource Management, Managerial Accounting, Marketing management, Market research, Organizational behavior, Sales Management, Brand management, Business analytics, Business communication, Business environment, Entrepreneurship, Marketing analytics, Operations management, Managing employee performance or more.
The salary package you get after this course depends on the organization you work with, the level of the job you take up as well as your years of experience and knowledge domain. The more your skills and knowledge, the more your salary will increase. The estimated salary package after an online MBA in marketing is INR 1.2 Laks to INR 50 Lakhs annually.
An online MBA in marketing program is a good choice as it will upgrade your career. This degree will help you to get job promotions and open up more opportunities for you. You can secure your career after completing this course. Business organizations are focusing more on marketing prospects to increase their business. This will create more demand for marketing degree holders.
The fee structures are different in all universities, so, for the online MBA in Marketing Management program the fee charged approximately around INR 50,000 to INR 4,00,00 overally depending on the university you choose to take the course up from.
Getting an online MBA in marketing is a good way to move up in your job, gain specialised skills, and have more freedom. It's also a smart investment in the fast-paced field of marketing.
Yes, an online MBA in marketing from a known school is a valid degree that companies worldwide will accept.
An online MBA is just as good as a standard MBA in terms of the quality of the coursework, the expertise of the teachers, and the chances to network. It also gives you more freedom.
Companies do accept online MBA in marketing management degree, especially if they come from reputable schools and show that the student is knowledgeable and dedicated to professional growth.
E-commerce, Technology, Marketing are the best sector for online MBA in Marketing Management program.
Day-by-day, the demand of the online MBA in Marketing Management are increasing with diverse career opportunities.
At IIM, the MBA in Marketing program fees should be INR 16.28 Lakhs to INR 36.30 Lakhs approximate; it relies on the which IIM MBA you are choosing to study.
Yes, you get job after online MBA in Marketing over Brand management, Data analysis, Social media marketing, Product Management, Business Development Management, Sales Management, Advertising & Operations management, Business analytics, Human Resources, Finance, CRM, E-commerce, Entrepreneurship, International business, Marketing Executive, Search engine optimization, Public relations management, or more.
E-commerce, Technology, Marketing are the best sector for online MBA in Marketing Management program.
Day-by-day, the demand of the online MBA in Marketing Management are increasing with diverse career opportunities.
At IIM, the MBA in Marketing program fees should be INR 16.28 Lakhs to INR 36.30 Lakhs approximate; it relies on the which IIM MBA you are choosing to study.
Yes, you get job after online MBA in Marketing over Brand management, Data analysis, Social media marketing, Product Management, Business Development Management, Sales Management, Advertising & Operations management, Business analytics, Human Resources, Finance, CRM, E-commerce, Entrepreneurship, International business, Marketing Executive, Search engine optimization, Public relations management, or more.
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